Disco’s Post

This will be the biggest BFCM in Disco history. Here's the math.... There were 61 million shoppers that bought from Shopify brands during BFCM 2023. Who collectively averaged $1.8m in sales per minute. And spent an aggregate $9.3B, representing a 22% increase from the prior year. Then, combine this with the fact that.... Disco's network has 2'xd in size... power... and scale since last year. With DOUBLE the amount of Tier 1 brands on the network, now eclipsing 1,000+ marquee logos. Brands who are going to capture a massive portion of the attention from those 61 million shoppers. Which means more post-purchase "thank you for your order" confirmations than ever on this network. Driving a record number of instances where the DiscoFeed is served up to a customer. Driving more impressions that ever to customers each of those 1,000 brands in the network. At the very moment when customers' wallets are out. Which will yield a record number of INCREMENTAL conversions to each those 1,000+ brands. So are we excited? HECK YES we are. 💪🏼 It takes 30 minutes to join. No SaaS fees, contract commitments, with a fixed CAC that you choose, and only pay that CAC if a customer makes a purchase. Let the BFCM games BEGIN. 🔥

One of the biggest mistakes I see Shopify brands doing over BFCM is not breaking down BFCM into BF-N-CM Why? Urgency Shoppers are naturally more inclined to act when they feel that time is running out Instead of having 1 countdown (for the entire BFCM) → Show 2 countdowns (72hrs for BF and 48hrs for CM) I remember the first countdown test I ran, it increased our Conversion Rate by 13% Worried countdowns and urgency are not on brand? 1. Try to think of it like this: BFNCM is like halloween for brands. This is the time that you can play pretend and be more salesy and no one will think less of your brand. Especially in 2024 2. Not convinced? Test this year and understand the tradeoff for the next Say it with me: B-F-N-C-M (Sings like "B-I-N-G-O and Bingo was his name-o!") #Shopify #ABtesting #CRO

90% of Shopify’s GMV (~$219B / $235B) is driven by only 3% of stores. The $1m+/yr segment. GMV growth is Shopify’s North Star metric. The largest brands bring the most GMV to the platform. That's what matters now. #shopify

I love this time of year in ecommerce. Right before BFCM- pressure is on. Timelines are tight. Stress levels are elevated. There’s high urgency all around. It forces people into ACTION. Mamba mentality I checked in on our #first-sale channel in Slack, where we track how long it takes for a brand to get their first sale using a Rebuy feature and saw an epic streak of Shopify brands generating their first sale super quick with Rebuy Engine: 13 days🚀 6 days 🔥 3 hours 🤯 Big stores, medium stores, small stores. In many cases Done > Perfect Shout out to all of the go-getters making it happen! BFCM 2024 here we comeeee (Secret sauce for anyone interested in Rebuy in the comments) 

Exploring Memberships: sometimes specific apps or a concept in #ecommerce does not click in my brain immediately one of those concepts was Memberships for #shopify I was reading how everyone is super excited about Inveterate, Inc but didn't get same level of "Wow this is cool concept" still. Are memberships a mitigation for merchants to discount codes directories? Every DTC is spreading discount codes, special offers and ton of things, those codes then used by aggregators like Honey or Checkmate to sell already decided customer to that store who will make a purchase with discounted rate -> loss. I can justify from the merchant perspective: memberships == members only discounts. (?) But I want to understand it from the customer perspective - I'm not doing any repeatable purchases from same brand except 2 things Apple hardware every 2 years and Levi's 501 2 pairs every 2 years too. So it's hard to imagine I would have a membership on specific store. But I can imagine some normal people that actually do shopping would have stores they use repeatedly. Curious how much benefits a membership should give back to customer to make it worth paying annual fee to multiple stores. Would Shopify evolve their ShopApp to have some sort of ShopifyPrime membership annual fee that would work with All/Some stores? If someone maintain memberships on specific store would be happy to get understanding on what benefits made them to sign up. (I guess some ofc got a nice upsell of ultra discounted first year membership right away added to actually get a discount on the first order)

Want to turn one-time buyers into loyal fans? 🛍️ SC Loyalty Rewards isn't just a tool; it’s a way to build deeper connections with your customers, boost their loyalty, and transform their experience. Discover how this program can convert casual shoppers into lifelong supporters of your brand. Learn more about how SC Loyalty Rewards can help your Shopify store by reading the full blog here. 👇🏻 https://lnkd.in/dU_kukpU #ShopCircle #Shopify #SCLoyaltyRewards #Ecommerce #CustomerLoyalty

Check out Assortion: Cart Upsell Bundles Increase your AOV with frequently bought together, volume discount, upsell and post purchase offers https://lnkd.in/eu_XNutw #shopify #shopifyapp #shopifyapps #shopifyplus #productbundles #upsellingandcrossselling

2023, I saw a Shopify Plus brand lose 3M during BFCM… They waited too long to plan. → Inventory issues. → Rushed marketing. → Missed opportunities. It happens more often than you think. Don’t be that brand. 1. Early BFCM prep is key: 2. Analyze last year's data. 3. Forecast demand. 4. Secure inventory NOW. 5. Build your marketing plan today. P.S. Would like to get more insight on BFCM 2024? Let's chat. #shopify #ecommerce #bfcm

Looking to crush your BFCM goals for 2024? Don't worry, we've got you covered 📈 Our team at Tresl Segments analyzed 140+ Shopify stores to uncover which strategies will drive the most measurable results this year. In this report, we dive into everything BFCM, including: ➡️ Discount levels by day ➡️ Sales performance and AOV by day ➡️ Average daily open rates ➡️ Revenue impact of new vs. returning shoppers Plus, we've included a special offer for new and returning Segments users 🎁 Get our comprehensive BFCM guide below! Link in the comments.

Shopify have updated their 'Buy With Prime' feature! 🙌 Here is a overview of what is being rolled out next year and their potential to transform brand growth 📦 🚀 ⭐ https://lnkd.in/dfxUWZH4 ⭐ #shopifyplus #shopifyupdates #amazonprime #buywithprime #b2agency