Dmytro Chervonyi’s Post

Startups often fail due to shying away from marketing. Are you reaching the right customers? Look, as a founder you pour your heart and soul into building an amazing product. You know it solves a huge problem for people. But if you can't get that product in front of the right eyeballs, it's all for nothing. Poor marketing is a silent killer that has taken down countless phenomenal startups before they ever had a real chance at success. It doesn't matter how game-changing your offering is if nobody knows it exists or why they need it. The brutal truth is that a lot of founders are terrible at marketing, including me. They might be incredible at the product side, but marketing is a whole different beast they underestimate. Some common marketing fails that strangle startups: 1. Fuzzy value prop - If you can't clearly articulate how you'll improve someone's life, they'll never pay attention. 2. Wrong audiences - You might know exactly who needs your product, but are you actually reaching those people effectively? 3. Bad messaging - Perhaps your marketing just doesn't resonate or fails to highlight what's truly compelling. 4. Weak channels - Spraying efforts across too many platforms instead of doubling down on where your buyers live. The best startups nail their marketing hustle just as hard as the product grind. They obsess over really understanding their ideal customers' wants and habits. Their messaging is on point and they know exactly which channels to laser focus on. At the end of the day, it doesn't matter how great your startup is if you can't market the hell out of it. Don't let poor marketing put you in an early grave before you ever had a chance. Get super dialed into your marketing game plan from the jump. Forge ahead! 💜✌️ -- If you enjoyed this, follow me for a daily startup lesson. #entrepreneurship #founders #startups

I've noticed something interesting in the startup world. A lot of startups, when they're trying to scale, end up spending huge amounts on marketing. But here's the thing—they might not have needed to if they'd invested in marketing earlier on. You see, when you're just starting out, it's easy to overlook marketing and focus on other stuff like making your product or service awesome. But here's the thing—marketing is what helps people notice you in the first place. Imagine your startup as a new kid in school. If you don't speak up and introduce yourself, nobody will know you're there! That's where marketing comes in. It's like your startup's way of saying, "Hey, we're here, and we've got something cool to offer!" By investing in marketing early on, you're laying the groundwork for success. You're telling the world what makes your startup special and why they should care. Plus, when people start noticing you, they're more likely to become customers. Now, here's the kicker: if you don't focus on marketing early on, it can cost you big time later. Imagine trying to make friends halfway through the school year—it's a lot harder than if you'd introduced yourself on the first day, right? The same goes for startups. If you wait too long to start marketing, you'll have to work much harder to get noticed down the road. And that means spending more time and money than if you'd started from the beginning. So, don't underestimate the power of marketing for your startup. It's not just about selling stuff—it's about making connections, building relationships, and setting yourself up for success. So go ahead, shout your startup's name from the rooftops—you never know who might be listening! . . . . #digitalamarketing #startupmarketing #linkedingrowth

Unpopular opinion: Early-stage startups should limit themselves to 3 marketing channels max for their first 10 customers 🤔 → Here's why I think differently: ➾ Focus beats fragmentation. Mastering one channel at a time yields better results than spreading yourself thin. The variable to customers not working with you should be because of your product, not because of how you approached them. ➾ The Bullseye Framework (Gabriel Weinberg🙌) isn't just a fancy term. It's about finding that one channel that outperforms the rest. But you can't hit the bullseye if you're aiming at 10 targets simultaneously. ➾ Your audience isn't everywhere. They have preferred hangouts. Your job? Find those spots and show up consistently. ➾ Quality always beats quantity. Doing three channels right beats doing ten poorly every single time. (not sure if you are doing this? Check the footer of your website. How many social channels are you directing people to that have 0 activity on them) ➾ Resource reality check. Early-stage usually means limited resources. Invest them wisely in channels you can truly own. Remember, it's not about your own preferences and social bias. It's about where your audience is and how you can build real relationships with them. What's your take? Have you found success by focusing on fewer channels (growth stacking) or do you prefer casting a wider net (growth hacking)? #b2b #startup #growthstacking

A startup marketing leader called me frustrated recently. "Garrett, I'm losing my mind here. My CEO sends me new ideas every single day. Different markets to target, new messaging to try, random channels to test. I can't keep up, let alone execute anything well." I had to be honest with them. You can't. Marketing is like rolling a snowball down a hill. Each rotation adds more snow, building momentum. But if you keep picking up that snowball and starting over... well, you get the point. I've worked with many B2B startups, and they all go through these 3 growth phases: 1. The "Throw Spaghetti" Phase → You're selling to anyone who'll listen → Learning what sticks → Moving fast and breaking things 2. The "Double Down" Phase → You've found where to focus → One perfect customer type → One solid offering → Crystal clear messaging 3. The "Expand Smart" Phase → Now you can add new segments → Or launch new offerings → But, one at a time The problem? Most founders get stuck in phase 1 mode. They're idea machines––it's why they're founders! But at some point, you've got to pick your lane and own it. I get it. Focusing on one thing is hard. It can feel like leaving money on the table. But here's what more than a decade of working with startups has taught me: The fastest path to growth isn't trying to serve everyone––it's becoming irreplaceable to someone. Also, your marketing team needs time and focus to build something special. Give them that gift. Trust me, your revenue will thank you. #startupgrowth #b2bmarketing

You know you have a great idea for a startup. But how do you turn traction into growth? Steve Jones, knew he had to address a common issue in marketing: a lack of diversity in stock media. His idea turned into pocstock, a stock library with a diverse representation of people. While pocstock built up its base of users through its mission of inclusivity, the company also turned to partnership outreach to expand its impact. In fact, Steve secured a major brand partnership by staying active right here on LinkedIn. “If you're a B2B business, you have to be on LinkedIn. If you're a B2B founder, you need to spend X hours daily on LinkedIn, connecting with people, engaging with content, and all of the above. Don't assign it to your admin or any of those corny things because it won't work. No, people see you; they want to hear from you. They don't just want the generic copy-and-paste messages you'll get from an admin. But for LinkedIn, if you want to build a personal and professional brand, you need to show up and put in the work. There are no shortcuts.” His presence on LinkedIn, combined with the richness of the content on the platform, led to pocstock's partnership with Canva earlier this year. Read more of Steve’s story on meeting user needs with an MVP, navigating the weaknesses of AI, and scaling through partnerships in our latest Startups Scaling Smarter post. Read it now on the HubSpot for Startups Resources blog or the Startups Scaling Smarter blog. #startups #ai #diversity

Startup business should know these to get inn crowded Market . reflecting on these key lessons: - Not everyone needs to believe on your brand - Not everyone needs to get interest in your brand - Not everyone needs to buy same product from you - Not everyone needs to convert into your customers Buy they will need ! - If you make them to beleive on your brand in market - If you make them to see the differ of your brand - If you make them to get interest on your brand - If you make them to be your true customers This can be done <> by implementing ▪Find one person who shares your values—it's unstoppable. ▪Seek smart investors with business success, resources, and genuine interest in your growth. ▪Celebrate tiny wins. They're shots of motivation for tough days. ▪When challenges arise, revisit your vision—remember why you started this journey. ▪Enjoy building something impactful. Embrace possibilities, people, and evolving ideas. PS : What's your experience in making people believe in your/ your client's brand in a crowded market? Share your thoughts! ----------------------------------------------------- Hi I'm Mehnal khan khan social media strategist and marketer , Making brands identity what they deserved.if you want to know how, DM me for further quiry.🤗 ----------------------------------------------------- #smallbusinesses #startup #socialmediamarketing #Socialmediamanager #brandawarness

Following up on my recent post on the distinction between building a product and building a company in the startup world. It's clear that while many founders excel at product development, navigating the complexities of building a sustainable company can present significant challenges as it requires different skill sets. While building a company isn't rocket science, it does require a strategic allocation of resources to propel your product into the hands of your target audience. And one of the most critical resources? Money. Marketing, in particular, emerges as a major hurdle for many early-stage startups. Without sufficient funds to invest in marketing efforts, even the most innovative products can struggle to gain traction in the market. Think about it: you've poured your heart and soul into developing a groundbreaking product that solves a real problem. But without the necessary resources to promote it effectively, how can you expect your target audience to discover and embrace it? This is the harsh reality that many startup founders face. It's not that they lack the vision, passion, or determination to succeed – it's often a matter of financial constraints holding them back from reaching their full potential. With access to adequate resources, startups can invest in marketing initiatives that drive awareness, generate leads, and ultimately, fuel growth. From digital advertising and content marketing to influencer partnerships and PR campaigns, the possibilities are endless when it comes to reaching and engaging your target audience. So, what's the solution? #StartupChallenges #ResourceConstraints #Funding #Marketing #Entrepreneurship

Investor Feedback Got You Feeling Lost?  Ditch the "Yes" or "No"! ✨ Here's the secret weapon to turning feedback into fuel for your startup's launch: the "Yes, and..." approach. When investors present suggestions, don't just say yes or no. Use the "Yes, and..." approach to build on their ideas while staying true to your vision. Here's How:  1. Acknowledge their concerns: Show you understand their perspective and appreciate their input. 2. Explain your approach: Briefly outline your strategy and how it aligns with their expectations. 3. Offer a compromise: Suggest a solution that incorporates their feedback while staying on track with your long-term goals. Example: Investor: "I'm concerned about the slow growth in user acquisition. We need to increase marketing spend immediately." You: "Yes, I understand your concern about user growth. And we're also committed to maintaining a sustainable long-term growth strategy. We've been focusing on organic growth through content marketing and community building, which has been showing promising results. How about we allocate a portion of the additional marketing budget towards experimenting with targeted paid campaigns, while still nurturing our organic strategies? This way, we can test different approaches and find the most effective ways to reach our target audience without compromising our long-term strategy." Ready to turn feedback into fuel? Share your experiences with investor feedback in the comments below! . . . #InvestorFeedback #StartupLaunch #investments #EntrepreneurTips #StartupAdvice #InvestorInsights #Startups #StartupGrowth #InvestorRelations #FeedbackStrategy #BusinessYogi

I’ll be honest… I HATE talking about this, but it needs to be said: Are you sick of throwing money at marketing that just doesn’t work for your startup? Big tech's playbook won't cut it for startups. But what if you could 10x your reach without breaking the bank? Startups need creative, low-cost marketing to stand out. Traditional approaches often drain resources without delivering results. Here are 5 unconventional marketing hacks that'll make your startup shine: 1. Guerrilla stunts 2. Micro-influencer partnerships 3. User-generated content campaigns 4. Community-driven product development 5. Personalized, handwritten notes to early adopters These hacks can skyrocket your startup's growth without draining your bank account. Which one will you try first? The future of startup marketing isn't about outspending competitors. It's about outsmarting them. . . . #ContentMarketing #Organic #fCMO #Startups #Marketing #SaaS --- ➤ If you're a startup founder or leader who would like to discuss how I can drive more predictable, reliable revenue growth for your company, I'd love to have a 1-on-1 conversation. DM me today so we can discuss your growth and marketing goals. ➤ If you've got any questions, comments, or concerns, please reach out directly at laura@ecomjungle.com and I'll be happy to assist.

Let’s Review 7 Tips for Your Startup Business to Thrive It’s crucial to continually refine strategies and ensure your startup is equipped for success. The digital landscape is vast, with Google alone seeing 89.3 billion visits per month! Here are 7 must-follow tips that can help your startup soar: 1. Invest in the Right Employees Timing is everything! Hiring too soon can strain resources, while waiting too long can hinder growth. Focus on building a team with skills that align with your business goals to drive success. 2. Double-Down on Content Marketing With 25% of users clicking on the first page of Google, effective content marketing is essential. Avoid the common pitfalls of content overload; instead, tailor your strategy to reach your target audience effectively. 3. Leverage Micro and Nano Influencers These influencers offer personal connections and high engagement rates at lower costs. Their authenticity can boost your brand's visibility and credibility significantly. 4. Implement Social Listening With billions of social media users, actively listening to your audience can unveil insights into customer sentiment and competitor strategies. It’s about more than just monitoring; it’s about engaging in meaningful conversations. 5. Create a Seamless Virtual Experience in the Metaverse The metaverse is here, and it's changing the game. From virtual storefronts to immersive experiences, embrace this trend to enhance customer interaction and engagement. 6. Focus on User-Generated Content (UGC) Encourage your customers to share their experiences. UGC is not only cost-effective but also authentic. This genuine feedback fosters trust and can significantly amplify your marketing efforts. 7. Optimize Your Website Your website is your digital storefront—make sure it’s functioning optimally! Regular audits and ongoing optimization efforts will ensure it meets your business objectives and converts visitors into loyal customers. For more in-depth insights, check out the full article here: 7 Tips for Your Startup Business to Thrive in 2024 https://buff.ly/4eq6LVK. #Revveon #kavedonkapital #kavedon #tech #funding #venturecapital #venture #vc #startup #startups #founders #investing #investor #Startups #GrowthStrategies #Entrepreneurship #Innovation #Marketing #DigitalTransformation