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In the world of sportswear and style, few brands shine as brightly as Adidas, a true icon of innovation. Adidas is indeed a true icon of innovation in the world of sportswear and style. Here are some key points that highlight what makes Adidas stand out: Key Innovations and Achievements 1. 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀: - 𝗔𝗱𝗶 𝗗𝗮𝘀𝘀𝗹𝗲𝗿’𝘀 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻: Adi Dassler, the founder of Adidas, was known for his relentless pursuit of improving shoe design. This led to innovations like the football boot with removable screw-in studs, which played a crucial role in the West German national football team's surprise victory in the 1954 World Cup. - 𝗧𝗿𝗮𝗰𝗸𝘀𝘂𝗶𝘁𝘀: In the late 1960s, Adidas expanded into apparel with the launch of lightweight synthetic fiber tracksuits. The iconic 3-Stripes design was emblazoned on these tracksuits, which became popular worldwide. 2. 𝗠𝗼𝗱𝗲𝗿𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀: - 𝗙𝘂𝘁𝘂𝗿𝗲𝗰𝗿𝗮𝗳𝘁 𝟰𝗗: Adidas has been at the forefront of additive manufacturing with its Futurecraft 4D series. Using Carbon’s Digital Light Synthesis technology, Adidas has created midsoles with precisely tuned functional zones, addressing specific needs for movement, cushioning, stability, and comfort 3. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: - Adidas collects data about foot form and movement to feed into algorithms that produce customized shoes. This approach ensures that each shoe is optimized for individual athletes, enhancing performance and comfort. 4. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: - Adidas continues to innovate with sustainable technologies and processes, aiming to bring additive manufacturing to new dimensions in the sports industry. Favorite Moments and Products While personal favorites can vary, some notable moments and products include: - 𝗙𝘂𝘁𝘂𝗿𝗲𝗰𝗿𝗮𝗳𝘁 𝟰𝗗 𝗠𝗶𝗱𝘀𝗼𝗹𝗲𝘀: The monolithic midsoles with different lattice structures in the heel and forefoot are a standout innovation, offering precise cushioning needs for different parts of the foot. Adidas’s legacy is built on its ability to adapt and thrive in a dynamic industry, consistently pushing boundaries with new technologies and designs. The brand's story is one of perseverance, creativity, and vision, making it an incredible icon in the world of sportswear and style. #AdidasLegacy #InnovativeExcellence #SportswearIcon #AthleticHeritage #CelebrateAdidas

👟 🌟 𝐀𝐝𝐢𝐝𝐚𝐬 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐍𝐢𝐤𝐞’𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞𝐬, 𝐌𝐨𝐫𝐠𝐚𝐧 𝐒𝐭𝐚𝐧𝐥𝐞𝐲 𝐬𝐚𝐲𝐬 The sneaker game is evolving, and adidas is stepping up its style! 🚀 Analysts are seeing a shift from chunky #basketball kicks to sleek terrace sneakers, signaling a new trend on the rise. Edouard Aubin and Grace Smalley, CFA's insights showcase Adidas' potential, prompting a double upgrade and a bump in price target. With Nike facing innovation hurdles, adidas could seize the spotlight with its strategic pricing and fresh approach. As Nike works to regain its edge, Adidas is gearing up for a leap forward. Don't miss out on this sneaker revolution! https://lnkd.in/gWBrhtCm #Adidas #Nike #SneakerTrends #StockAnalysis #fashionindustry #executivesearch

🏅 Adidas: Innovating for the Future of Sportswear 🏅 In our latest in-depth review, we dive into how Adidas continues to redefine the sportswear industry with cutting-edge technology, sustainability initiatives, and a global strategy that keeps it competitive. From performance-enhancing fabrics to eco-friendly practices, Adidas is more than just a brand—it's a movement. 🌍👟 Find out how this sportswear giant is shaping the future of athletic performance and fashion in our full review. 🔗 Link: https://lnkd.in/dWCNEZYW #Adidas #SportswearInnovation #Sustainability #PerformanceWear #BusinessReview #HGGWConsultants

Really cool to see how a brand reaches for glory. I remember back in mid-2000s being kind of weird to wear the Ohio dad sneaker, and now it seems the most stylish folks in Berlin, London or NYC are on NBs. A couple of thoughts how New Balance is nailing it: 1. I think NB has hit the stride with being retro and technological at the same time. They've always made high-quality kicks for runners and that heritage has plenty of tapping in to. 2. There is some consumer fatigue with existing giants in the sportswear market, brands like NB, On, Hoka are kind of winning by just not being Nike or Adidas. 3. NB is privately owned and it seems not being on the hook of shareholders in the stock market allows them to make more bold decisions, which in fashion is kind of important. Anyway, dad sneakers are cool and comfy to wear, I think the 10B mark is pretty doable!

👟 Calling all sneakerheads! 👟 Whether you're a seasoned collector or just starting out, having the right sneakers in your collection is essential. Here are the top 10 sneakers every sneakerhead should own: 1. Nike Air Jordan 1: A classic silhouette that started it all. 2. Adidas Yeezy Boost 350: A collaboration between Adidas and Kanye West that took the sneaker world by storm. 3. Converse Chuck Taylor All-Star: An iconic sneaker that never goes out of style. 4. Nike Air Max 1: Known for its visible air cushioning, a must-have for any sneaker collection. 5. Vans Old Skool: A versatile and timeless sneaker that pairs well with any outfit. 6. New Balance 990: A comfortable and stylish sneaker that's perfect for everyday wear. 7. Reebok Classic Leather: A retro sneaker that adds a touch of nostalgia to your collection. 8. Puma

The 2 real problems that brands don't want to answer ? 1. Super Shoes don't help the majority of runners that use them. Is seeing Super Shoes "all the way throughout the pack" a good thing? The Alphafly 3 is designed to improve performance for a 2:00 marathon, not the average 4:30 marathoner. 2. Why all this talk about speed? Between Super Shoes and Super Trainers, not every run should be fast! PS. If all shoes are super, doesn't that make none of them super? Can we just call them shoes? https://lnkd.in/gRYhmZVn --- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. #footweardesign #footweardesigner #running

Once-quiet New Balance says it's now ready to make some noise and join the category’s biggest players at the top table. The brand remains in double-digit growth mode, with sales up 13 percent in the first half of 2024, compared to the same period last year. Its expansion over the past five years — predicated on growing direct-to-consumer sales, courting the world's most exciting young athletes and building a formidable lifestyle sneaker category — has placed the 117-year-old company among the segment of older challenger brands like ASICS and Salomon, leveraging their dormant archive of old-school performance running and trail footwear to appeal to growing demand for “sportstyle” sneakers. Alongside newer challengers like On and HOKA, this collective has taken considerable market share from incumbents like Nike, Adidas and Puma, all of whom have had their struggles in recent years. With the Olympics getting underway, New Balance is bringing its big guns to Paris, too, in the form of its 85 sponsored athletes, including Coco Gauff and two-time Olympic track-and-field medalist Gabby Thomas, as well as its most prized sneaker collaborators, Joe Freshgoods and Teddy Santis. BoF's sports correspondent Daniel-Yaw Miller breaks down New Balance's strategy to reach $10 billion in sales within the next few years https://lnkd.in/gciuPKtY

Adidas, three stripes seen around the world. Their Adizero-x-Allbrids collab, though, is groundbreaking - without breaking the planet. They’ve actually partnered up with the enemy on this one. Well, a competing shoe manufacturer at any rate. It’d kind of be like Maccas and HJ’s collaborating instead of suing each other… By crossing these unspoken lines Adidas and Allbirds have made a bold statement about the impact products like theirs have on the planet, and how important they think it is to change. They’ve also shown that you actually can have your cake and eat it too. Or rather, in this case, have a really stylish high-performance shoe and contribute less carbon to the climate crisis. Fine maybe that last part isn’t quite as snappy as the cake version, but it’s brilliant branding by Adidas. Why We Stan Adizero-x-Allbirds One of the largest sportswear manufacturers in the world taking an active stance on the C02 footprint of their product? The world needs it, and they’re doing it - it’s about time. They’ve admitted they need help - and they got it from the best. What They Did So Right • Allbrids specialises in eco-friendly products. Adidas does not. Together they’ve cornered both markets - performance is there, but the C02 is not. • They were honest. Many brands try to ignore their carbon footprint, Adidas stood up and claimed it - then showed how it can be better. #branding #design #creative #graphicdesign #creativeagency

The Rise of Smart Sportswear 🚀👟🕶️ The smart sportswear market is projected to hit **$4.5 billion** by 2025, driven by innovations that combine technology with athletic performance. Leading brands like Nike, Under Armour, and adidas are at the forefront, launching products that enhance training experiences and collect athlete metrics, for example: 👟 Nike’s ‘VaporMax’ technology which boasts unparalleled cushioning and energy return, making every step feel lighter 👟Nike’s ‘Nike Adapt’ self-lacing shoes that adjust to your foot for a perfect fit 👟 Under Armour's ‘HOVR’cushioning technology, designed to provide a "zero gravity" feel while tracking metrics through the Map My Run app 👟 Adidas’ ‘Futurecraft Loop’ initiative focuses on sustainability, with shoes designed to be fully recyclable, merging eco-consciousness with technology The future of sport is bespoke, personalised, and data-driven! #sportsnews #businessofsport #athletestatistics #400 #technology #sportstechnology

Swiss sportswear brand On has introduced an innovative technology called LightSpray, which can 'spray' a high-performance, lightweight upper onto a shoe in just three minutes. This groundbreaking process results in a remarkably light running shoe, weighing only 170g for a men’s US8.5 size. For comparison, the Nike Alphafly 3 weighs 201g in the same size. The weight advantage of On's shoe comes from its sock-like upper, which weighs just 30g. The only supershoe lighter than this is the adidas Adizero Adios Pro Evo 1, at a mere 140g for unisex US8.5. While a slight reduction in weight might seem insignificant to the average runner, it can be crucial for elite athletes pushing the limits in long-distance running. This minor weight loss could mean the difference between winning and losing, or even setting a new world record. Hellen Obiri, the winner of the 2024 Boston Marathon, wore a development version of the shoe, hinting at its innovative design. Initially, it was assumed that the upper was a wrap concealing something novel, but it turns out the integrated upper itself is the major innovation. On hopes LightSpray will help them catch up to industry leaders like Nike and Adidas, who have a huge head-start on them in terms of size. While On’s sales were up 55% to $2 billion in 2023, it is still dwarfed by Nike ($51.2 billion) and Adidas’ ($23.2 billion) sales figures in 2023. Perhaps LightSpray’s ultra-light design can help level the playing field a bit. Link - https://lnkd.in/dv_q6AzX By NEERAJ TIWARI #OnRunning #LightSpray #InnovativeTech #RunningShoes #LightweightPerformance #SportswearInnovation #EliteAthletes #RunningTech #HellenObiri #BostonMarathonWinner #NikeVsAdidas #OnSportswear #ShoeTechnology #GameChanger #AthleticPerformance