Doing Things’ Post

Narrow audience? No problem. AR is a particularly powerful driver of sales when it's used by smaller brands with products that are more expensive or have a narrower appeal. But how can you take advantage of it? AR experiences aren't as difficult to incorporate as they might sound. Tatic's AR campaign for Jack Daniels, which took users on a tour of the distillery's history, is a great example of how the simple act of adding a QR code to labels can transform the buyer's experience. For larger-than-life campaigns, 3Rock Global can help you wow your audience. Just get in touch! #AR #Advertising #QRCodes #ARExperiences

Innovative creativity goes a long way in capturing your audience.

The Era of Fandom is upon us—as brands lean into live experiences to transform passive audiences into passionate fans. For the first time ever, executives from FX, HI-CHEW and Cartwheel and Co. Marketing take you inside their fan strategies at festivals and proprietary activations and explain: - The key steps to migrate audiences towards fandom for your brand - How FX and HI-CHEW move their audiences from customer to evangelist to fan - How to use “deep listening” to convert your audiences into passional advocates - The difference between sustaining fandom and creating new ones - How to create emotional connections that spark and grow fan communities - And much more! Watch now: https://lnkd.in/dhSGxWXK

Dudewithsign perfectly captured the big takeaway of ADWEEK #SMW: authenticity. Almost every panel or speaker referenced being true to who you are as a brand as their number one takeaway. It was said so much that honestly, it’s started to lose meaning. As someone who has been in social for more than a decade, I wouldn’t say it’s a new idea (and not just something Gen Z values). “Be authentic” has worn many hats over the years from “be human” to “engage your community” to avoid showing up as a “hello fellow kids” brand. But it is a message that continues to be an important reminder for marketers. Three big questions for marketers to keep on that “authentic” journey: -Where have you earned the place to play? -Where does your view of your brand and benefit differ or reflect the views of your consumers? -What matters to your consumers as people, not just potential buyers

🍻 Brewing Success for Big Screen Ads 🍻 Dive into our customer story on how a leading beer brand partnered with Bulbshare to gain deeper insights into their TV ads. Using our bespoke Database Comms Testing solution, the brand uncovered performance benchmarks, conducted annual meta-analyses, and gained a clearer picture of what resonates with their audience. This game-changing approach enabled them to confidently craft data-driven, consumer-led campaigns that stand out on the big screen. Access the full story here: https://hubs.ly/Q02Z4p3G0 🍺🎥 #Bulbshare #BeerBrandInsights #CustomerStory

What I’d do if I ran MOTH Drinks - B Corp™ TikTok account… 🍹 🍸 1) THE COCKTAILS - the possibilities are endless. The key here is creating a format that’s totally unique to MOTH; ASMR, dim lighting, unique recipes we WANT to create. 🕯 🥂 2) THE EXPERIENCE - where can we imagine ourselves with MOTH? Create scenes & experiences that subtly incorporate MOTH in a way that’s reflective of your target audience. Make it seasonal - Halloween, Thanksgiving, themed nights too... the options are endless. 🤳 🎁 3) CREATORS - partner with creators who do dinner parties that people want to recreate (bravo for working with Matilda Bea!). Send out FUN PR packages that are reflective of the people and the things that you want MOTH to be related to - vintage glassware, playing cards, cheese boards. Also do PR events that mirror how you want to be perceived, and that people want to be at! Rhona McKeran, Ben Braithwaite, Curtis Haynes, Eloise Brown, Francesca Pearson, Natalie Hill, 🍸 Rob Wallis, Samuel Hunt check this out! #TikTokGrowth #TikTokStrategy

Find out more about Smirnoff’s new ‘Chief Vibes Officer’ and discover how social media plays a role in holiday shopping for 89% of consumers. Stay informed on the latest trends in the creator economy with insights from Influencer’s CEO, Ben Jeffries, delivered straight to your inbox. 📩 Stay in the loop via the link in the comments below. 👇 #CreatorEconomy #InfluencerMarketing

Let's talk how our client Bizzy® Cold Brew used fun, gamified experiences to captivate their audience and boost loyalty! 😍 🚀 #customerengagement #gamification #brandloyalty #marketingstrategy #bizzyestpersoninamerica #timetogetbizzy #bizzycoldbrew #BizzyColdBrew

What is Associative Memory? Have you ever wondered why certain brands stick in your mind? That’s the power of associative memory. In marketing this concept plays a crucial role in how consumers remember and connect with brands. Associative memory is the ability of our brains to link different ideas, feelings, or experiences together. When we see a brand, we often recall past experiences or emotions associated with it. Let’s take Coca-Cola as an example. When you see their iconic red can, you might remember summer picnics and family gatherings. Coca-Cola effectively uses nostalgic imagery and emotions in their ads to create strong associations with happiness and togetherness. So understanding associative memory can help create campaigns that resonate with audience. #Marketing #Branding #AssociativeMemory #CocaCola #ConsumerBehavior

Everyone loves nostalgia. There’s something special about it that makes your brain catch feelings. When we set off on creating something in celebration of our birthday, we had to find a way to make it relevant to more people than ourselves (nudge: marketers, that’s a free tip for you). Our brainstorm sessions centered around the concept of “nostalgia on tap” as turning 21 and having drinks brings back all the memories (for what you can remember at least). Here are a few things we knew the campaign had to have: → Stopping Power: Our design team was put to the test to create something that would stop you at the shelf.  → Storytelling: When your name is Moosylvania, things have to be original. We wanted to make the first craft beer inspired by the original social network.  → Gamification: Consumers crave connection and allowing them to both passively and actively engage is key in today’s marketplace. And now on shelves around St. Louis, nostalgia in a can! Check out the steps we took below & let me know if you need help finding some (we can also ship some). Moosespacebeer.com // 4 Hands Brewing Company #Innovation #Partnerships #Collaboration #Nostalgia #STLMade #AlcoholMarketing