#WTM2024 👇 We pulled together travel trends, insights, and data for the WTM Global Report last week. Happy to share highlights or chat further if you'd like to see the full report. Just send me a message! Tourism Economics Oxford Economics
📍 The 2024 WTM Global Travel Report is here. A pillar for driving conversation at World Travel Market (WTM) London, this report explores how tourism businesses and destinations are transforming and reinventing themselves to connect with more discerning consumers. Post-pandemic, consumer preferences have evolved. Travelers seek more unique and richer experiences than ever before, sparking a new wave of global tourism opportunities. The prize is impressive; growing to a level 24% above 2019 values, global leisure tourism expenditure in 2024 is now worth over $5.5 trillion. International travel is expected to be a key growth driver in the coming years. Read on for a glimpse into these trends and access the full report here: https://lnkd.in/epj4PbAT