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#WTM2024 👇 We pulled together travel trends, insights, and data for the WTM Global Report last week. Happy to share highlights or chat further if you'd like to see the full report. Just send me a message! Tourism Economics Oxford Economics

📍 The 2024 WTM Global Travel Report is here. A pillar for driving conversation at World Travel Market (WTM) London, this report explores how tourism businesses and destinations are transforming and reinventing themselves to connect with more discerning consumers. Post-pandemic, consumer preferences have evolved. Travelers seek more unique and richer experiences than ever before, sparking a new wave of global tourism opportunities. The prize is impressive; growing to a level 24% above 2019 values, global leisure tourism expenditure in 2024 is now worth over $5.5 trillion. International travel is expected to be a key growth driver in the coming years. Read on for a glimpse into these trends and access the full report here: https://lnkd.in/epj4PbAT

As we dive into the peak of summer travel, the findings from McKinsey & Company’s report, The state of tourism and hospitality 2024, are particularly relevant. Here’s what you need to know: 🏡 The bulk of travel is close to home: domestic and intraregional tourism continue to represent the majority of travel spending. 🧩 Consumers increasingly prioritize and personalize travel: modern travelers demand experiences tailored to their needs. 🌟 The face of luxury travel is changing: the sector is rapidly expanding, with diverse preferences among different age groups, nationalities, and budgets. 🌿Destinations need to prepare to mitigate overcrowding: as tourism grows, destinations must invest in strategic planning and infrastructure improvements. Read the full report here ➡️ https://lnkd.in/detfEg-E

As we dive into the peak of summer travel, the findings from McKinsey & Company’s report, The state of tourism and hospitality 2024, are particularly relevant. Here’s what you need to know: 🏡 The bulk of travel is close to home: domestic and intraregional tourism continue to represent the majority of travel spending. 🧩 Consumers increasingly prioritize and personalize travel: modern travelers demand experiences tailored to their needs. 🌟 The face of luxury travel is changing: the sector is rapidly expanding, with diverse preferences among different age groups, nationalities, and budgets. 🌿Destinations need to prepare to mitigate overcrowding: as tourism grows, destinations must invest in strategic planning and infrastructure improvements. Read the full report here ➡️ https://lnkd.in/gSZKbKjx

The World’s Best Countries for Tourism: US Tops 2024 Rankings The United States has been named the world’s best country for travel and tourism in 2024 by the World Economic Forum. This prestigious ranking takes into account a wide array… #Tourism #US >>>>> Full article in the link below

Where will travel be in 2040? A fascinating study "NextGen travellers and destinations" jointly developed by Google and Deloitte, analyzes the evolution of the #tourism and #travel sector since 1990 and anticipates how it will unfold by 2040. With the "middle class" expected to increase by over 2-Billion people, the tourism sector is poised for significant growth with approximately 936-million more trips than in 2019. Let's be ready. More here: https://lnkd.in/gq7JcFGe

𝐁𝐥𝐞𝐧𝐝𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐋𝐞𝐢𝐬𝐮𝐫𝐞 𝐓𝐫𝐚𝐯𝐞𝐥: 𝐓𝐨𝐩 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐆𝐫𝐨𝐰𝐭𝐡! Tourism Economics partnered with the World Travel Market (WTM) London to produce the WTM Global Travel Report 2024, uncovering pivotal insights into travel’s evolution worldwide. The report reveals that global leisure tourism expenditures in 2024 will be worth over $5.5 trillion, with leisure being a key trend to capitalize on. 👇Read More Here 👇

Greece has moved up five spots in the World Economic Forum’s Travel & Tourism Development Index ranking 21st among 119 countries for travel and tourism. World Economic Forum #wef24 #Greece #VisitGreece #travel #tourism #greektourism #greektravel #tourisminsdustry #travelandtourismindex #airtransport #sustainability #destinations

New Report: How Authentic Experiences Shape the New Tourism Economy The tours and experiences space is rapidly evolving in an altered post-COVID-19 market, driven by desires for authenticity, immersion, and “experiencing like a local”. Not only is this a major opportunity for tour operators and travel agents, but experiences also drive extension of trips, presenting opportunities for the accommodation and other travel sub-sectors as well. https://hubs.li/Q02WZFbC0

New Report: How Authentic Experiences Shape the New Tourism Economy The tours and experiences space is rapidly evolving in an altered post-COVID-19 market, driven by desires for authenticity, immersion, and “experiencing like a local”. Not only is this a major opportunity for tour operators and travel agents, but experiences also drive extension of trips, presenting opportunities for the accommodation and other travel sub-sectors as well. https://hubs.li/Q02WZRgL0