Door No. 3’s Post

Brandformance. It's not just a gimmicky buzzword (okay, maybe it is). But the idea behind it is real. The whole "brand marketing vs. performance marketing" debate is a false dichotomy. It's all the same thing. Every move you make, every ad you run, every pixel you place - it's all in service of selling more products. Doing both at once is hard as hell, especially when you're working with a tight budget and a small crew. But IF you can pull it off you will create a brand that people want to be a part of and a product they can't live without. So screw the debate. Embrace the brandformance mindset. Build that tribe, one ad (and one customer) at a time. It won't be easy, but nothing worth doing ever is. Check out the latest episode of How The F**k Did You Get That Job for more on this topic.

Brandformance. It's not just a gimmicky buzzword (okay, maybe it is). But the idea behind it is real. The whole "brand marketing vs. performance marketing" debate is a false dichotomy. It's all the same thing. Every move you make, every ad you run, every pixel you place - it's all in service of selling more products. Doing both at once is hard as hell, especially when you're working with a tight budget and a small crew. But IF you can pull it off you will create a brand that people want to be a part of and a product they can't live without. So screw the debate. Embrace the brandformance mindset. Build that tribe, one ad (and one customer) at a time. It won't be easy, but nothing worth doing ever is. Check out the latest episode of How The F**k Did You Get That Job for more on this topic.

🎙 New MKTG TLK episode featuring Samantha Goretski, Director of Marketing at Alpha Industries, Inc.   "If you make me feel something, you’ll have me as a consumer for a lifetime." 🔥 In this episode, we sit down with Sam, the marketing powerhouse behind brands like Nike, Vans, New Balance, and now Alpha Industries (bomber jackets, anyone?). If you’re looking to hear from someone who knows about brand, storytelling, and the importance of fostering meaningful connections, this one is for you. From her roots in sneaker culture to leading global marketing initiatives, Sam shares how emotional connections drive lasting brand loyalty and why marketers need to rethink traditional success metrics. ✨ Key Takeaways: — Build loyalty through emotion: Consumers remember how you make them feel, not just what you sell. — Question quick wins: “Do you want short-term ROI or long-term success?” Brand storytelling matters. — Stay curious: Creativity thrives on exposure. Whether it's AI tools or museum visits, keep learning. 🎧 Listen now on our website or Spotify and drop a takeaway or something you learned from Sam in the comments. Special thanks to Wistia for sponsoring Season 3 of MKTG TLK. 🎤

Ever feel like your brand is just another face in the crowd? Or worse—like you’ve got an invisibility cloak (and not the cool kind)? 😅 In this episode, I chat with Nmadinobi Chloé Nwangwu, The Brand Scientist™ about how branding + marketing can help you break the mold. Oh, and we’re ditching the term “underrepresented” for good. Ready to stand out and get recognized? Tune in now! 

🎙️ Discover the importance of #brand #storytelling with Zachary Nunn, CEO of Living Corporate, in this enlightening conversation. For his take on H&M's response to their #advertising scandal, check out the complete episode 👇️

With M&A's heating up in 2025, this is a must listen for everyone suggesting, negotiating, or closing a deal in addition to everyone that touches a rebrand. Often so much time and resources are spent on the deal points that the brands, implementation plan and the people get lost in the shuffle. A great partnership, needs a strong brand and stakeholder support. Don't let your "new co" fall flat, deliver big brand impact with data, planning and of course empathy.

NEW EPISODE❕❕ Marketing and branding are the latest buzzwords in the home service industry, but what do they actually mean? Marketing involves connecting your customers' needs with a product or service, whereas branding is a storytelling mechanism that invokes a specific response. But these strategies aren’t one-time efforts; you can’t create a catchy slogan once and expect to capture your customers’ attention for life. You must provide consistently exceptional experiences to keep your clients invested in your brand. In today’s episode, we chat with branding wizard Ryan Chute. Here are his insights: 🔷 Decoding buzzwords, from advertising and marketing to branding 🔷 The difference between a truck wrap and a strong brand 🔷 Ryan’s AIDA formula for branding 🔷 Why Ruth’s Chris Steak House has the secret sauce for marketing and branding If your brand needs some peppering up, go to https://lnkd.in/dn6HcuQ2 to listen to the episode. 🔨💡🔧🎙

Every brand has a story, but not all stories are told. 📖 Creating a compelling narrative for your brand isn't just about marketing; it's about connecting on a human level. Dive deep into what makes your business unique, the challenges you've overcome, and how you impact the lives of your customers. Let your brand story do more than just sell; let it inspire, engage, and create lasting relationships. Because in the end, people don't just buy products; they buy into visions and dreams. 🌟 #branding #storytelling #engagement

Branding is DEAD!? 🤯 "If you’re young and can get out, get out. It’s an industry in structural decline.” This week’s Uncensored CMO podcast guest Scott Galloway has ruffled some feathers The suggestion that brands that have added over $100 billion in value in the last decade don't advertise has caused an industry clap back. Looking under the hood, Netflix ($555m), Google ($8.7b), Amazon ($16.9b) and Apple ($1.6b) have all spent on advertising in 2023. In fact, they are some of the biggest spenders on advertising. But Scott’s points are nuanced and (although headline-grabbing) have some weight. The 𝑡𝑟𝑎𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙 𝑒𝑟𝑎 𝑜𝑓 𝑏𝑟𝑎𝑛𝑑𝑖𝑛𝑔, where companies could sell undifferentiated products by creating emotional connections with consumers, is over. There is a shift from relying solely on brand recognition to more nuanced marketing strategies. The 𝑠𝑖𝑔𝑛𝑖𝑓𝑖𝑐𝑎𝑛𝑐𝑒 𝑜𝑓 𝑠𝑡𝑜𝑟𝑦𝑡𝑒𝑙𝑙𝑖𝑛𝑔 in marketing has never been so important, indicating that the ability to craft compelling narratives across various mediums is crucial for success in the modern business landscape. Merely selling an undifferentiated product by 𝑖𝑛𝑠𝑡𝑖𝑙𝑙𝑖𝑛𝑔 𝑖𝑡 𝑤𝑖𝑡ℎ 𝑒𝑚𝑜𝑡𝑖𝑜𝑛 𝑖𝑠 𝑛𝑜 𝑙𝑜𝑛𝑔𝑒𝑟 𝑠𝑢𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑡. Companies need to focus on creating authenticity by being genuine in their actions and avoiding superficial or manipulative tactics. It’s certainly an episode that packs a punch. You can listen to the full podcast here: https://lnkd.in/g96bEDHp + + + + + + + 👍 Like, share & follow Tom Child 토마스 차일드 if you found this interesting #marketing #branding #advertising

A logo is important, but it’s just the tip of the iceberg. Simon Hutchings, Branding Guru, says it’s just the start! True brand identity is like crafting a full storyline—rebranding websites, social media, and syncing all touchpoints to create an epic narrative. Brand identity shouldn’t just be market-ready but also impactful. Go beyond the basics to build a memorable and effective strategy! 🎨📈 Watch the full video: https://lnkd.in/dKwgq3eh Niket Karvir Simon Hutchings #Thinkly #ama #podcast #livestreaming #experts #branding #marketing