Dr. Aarthi Jayaram’s Post

Branding VS Brand identity. And why 𝗯𝗼𝘁𝗵 matter. 🤝 A lot of people mix them up. I was one of them. Here's the breakdown. 💡 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: How your audience sees you. ⤷ Values ⤷ Reputation ⤷ Emotional connection 💡 𝗕𝗿𝗮𝗻𝗱 i𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Visuals that uniquely represent you. ⤷ Icons ⤷ Colours ⤷ Typography ________________________________________________ Both go hand in hand in creating an impression. Focusing only on 1 or the other leads to... Well. No leads. ❌ Pretty designs with no care for customer satisfaction. ✅ Also sharing values that will connect with your audience. ❌ Careless designs whilst only focusing on messaging. ✅ Clean and appealing designs for clarity and readability. Shows you how important it is to have both, right? Did you already know the difference between the two? ✏️

What’s in a Brand? More Than Just a Pretty Dress or a Smiling Face! Your logo is just the beginning. Brand identity is the essence of your business. It’s the story, style, and experience that stick in your audience’s mind. Who are you? What do you value? How will your business build impact through you? 🔑 Key Components of Brand Identity: • Logo, your visual handshake 🤝 • Colors, evoke emotions and memories 🌈 • Tone & Voice, remember how you speak matters 🗣️ • Imagery, the visuals that captivate 📸 A brand isn’t just seen—it’s felt. Be flashy, sophisticated, and stylish going out into the world so your recognizable, memorable, and stand up in the crowd. Let Market Me More guide you in building an identity that makes your audience say, “This is it.” Analie Rose Derequito will add a 🔗 in the comments. Check it out 🌸 #StandOut

"Logos Are Overrated."  I’m tired of hearing people act like it's all about the logo.  Because a logo alone doesn’t build trust, loyalty, or brand recognition.  When I started crafting brand identities, I obsessed over the logo – spending weeks perfecting it.  But what truly mattered were the consistent colors, a relatable tone of voice, and creating an emotional connection. This approach helped customers remember the brand – beyond just its visual mark.  It worked out great – stronger emotional ties, deeper loyalty, and long-term growth.  I know some designers might disagree, but brand identity is bigger than art.  The hard truth: A logo is just a handshake – the personality builds the relationship.  If you want your business to stand out, focus on values, tone, and consistency first.  Stop obsessing over the perfect logo. Start building the perfect brand identity.  

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start? Here are four key areas you need to think about when starting to formulate your brand: 🦸♀️ Mission statement A couple of sentences summarising your brand’s aims and mission. A concise statement telling potential customers, business partners and investors what your brand seeks to achieve and how. 🌟 Brand values 3-5 core values that dictate what your brand stands for. These values will feed into how your brand acts and communicates. 🎨 Visual identity What lots of people think of when they think branding - your brand colours, fonts, logos etc., all of which help to create and communicate your brand's personality. 🔈 Brand voice How your brand talks and how it makes your customers feel. Made up of grammar choices, tonal values and the words you use, on your website, in marketing materials and in communications. #EthicalStartup #SustainableStartup #EthicalBranding #Branding #ClimateTechStartUp

I get this question quite a bit. Is my logo my brand? While it's an important part of your brand's visual identity, it is not your brand's full expression. Your brand is how you show up in the marketplace. What you stand for, how you operate, how you speak to your audience. A logo has a job to do, it needs to represent that in its simplest form. So how do you know if your logo is working for you? Give it a job description. Know your brand inside and out and your visual identity will flow. Unsure if the logo you have is working for you? DM BrandShuttle.

Most people think Brand building is just about Visual Identity? But I beg to differ. Brand building goes beyond just visual elements like: → logos and colors. A truly strong brand represents: → Core values. → Personality. → Customer promise behind a company. It's the total experience someone has when interacting with your business; → the messaging, service, product quality, and more. The core of building your brand is → Authenticity. → Your branding and actions must align. Most importantly: Building a powerful brand is an ongoing process of nurturing genuine connections by living your brand values daily. *** So, don't just focus on visuals. → Are you ready to brand authentically?

Branding isn’t just a logo; it’s the personality your audience feels when they interact with you. - Does your visual identity tell a cohesive story? - Are your designs aligned with your target audience’s needs and emotions? Design trends evolve, but authenticity is timeless. Build a brand that connects deeply, not fleetingly. Consistency is your superpower—use it wisely.

Ever landed on an online store and felt a connection with the brand right away? That's the magic of brand identity. It’s what your business is about, what it believes in, and how it makes people feel. Now, think about the logo, colors, and design you see on that site. That’s visual identity. It’s a quick way to show who you are. Visual identity grabs the eye. Brand identity grabs the heart. Remember, a brand is nothing without its audience. How I help my clients? I make sure both sync perfectly to make a strong impact. How do you want people to see your brand? Comment “BRAND + VISUAL” if you’re ready to boost your story and design for a powerful, unified brand look 👇🏻

𝗝𝘂𝘀𝘁 𝗮 𝘁𝗵𝗼𝘂𝗴𝗵𝘁: 𝗪𝗵𝘆 𝗱𝗼 𝘁𝗼𝗽 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝗣𝗲𝗽𝘀𝗶, 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮, 𝗮𝗻𝗱 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗹𝗼𝗴𝗼𝘀 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲? A logo is more than just a design—it's a brand's identity, trademark, and a key part of its visual storytelling. So, how do these brands successfully transform their logos withaout losing their essence? Is it about staying relevant, adapting to trends, or enhancing brand recognition? Share your thoughts on this fascinating aspect of branding and design evolution!

A logo alone is valuable. But it needs to serve a higher purpose. And what's that higher purpose? Being part of a visual identity system. A logo should be part of your visual identity system to truly have value. If all you do is get a logo. All you'll get out of it is a symbol to identify your brand. And some brand recognition if that logo is memorable. But more can be done here. What if you have a logo along with other visual elements? That can trigger more of an emotional connection? That show your brand's personality? That stand out from competitors? That can transform your brand's presence inside and out? Yes, a logo is an important first step of your visuals. But it shouldn't be the last one. Bring your brand to life and create an identity for your brand. Need help establishing that visual identity? I'm here to help. Dm me "visual" and we can chat . . . #visualidentity #branding #branddesign Repost if you found this visual helpful. Follow and hit the bell for more branding and creative tips!