Rush Ricketson’s Post

Your brand is so much more than just a logo. It’s: ✨ The story you share ✨ The values you represent ✨ The emotions you inspire A strong brand identity starts with these foundations. But here’s the secret: consistency is key. Whether it’s your social media presence or your customer interactions, staying true to your brand builds trust and loyalty over time. What’s the toughest part of building your brand identity? • Defining your values • Designing visuals • Creating a unique voice

Here’s the truth about rebranding: A new logo ≠ A new brand. Your brand is so much more than just a visual. It’s the feeling people get when they think of you, the stories they share about your business, and the consistency you bring to the table. If you’re only changing the logo, you’re not rebranding—you’re just redesigning. But if you’re ready to change how customers experience and perceive you, that’s where the real brand work begins. Remember: A strong brand isn’t just seen—it’s felt. Credit: Kevin Russell

"Logos Are Overrated."  I’m tired of hearing people act like it's all about the logo.  Because a logo alone doesn’t build trust, loyalty, or brand recognition.  When I started crafting brand identities, I obsessed over the logo – spending weeks perfecting it.  But what truly mattered were the consistent colors, a relatable tone of voice, and creating an emotional connection. This approach helped customers remember the brand – beyond just its visual mark.  It worked out great – stronger emotional ties, deeper loyalty, and long-term growth.  I know some designers might disagree, but brand identity is bigger than art.  The hard truth: A logo is just a handshake – the personality builds the relationship.  If you want your business to stand out, focus on values, tone, and consistency first.  Stop obsessing over the perfect logo. Start building the perfect brand identity.  

🔍 A Brand is More Than a Logo 🔍 In today's competitive market, it's easy to get caught up in the visual aspects of branding—like logos and color schemes. But a true brand is so much more than just a graphic. Your brand is the story you tell, the values you uphold, and the promise you deliver. It’s how you make people feel, the experience you provide, and the trust you build. While a logo is a key element, it’s the culture, customer interactions, and consistency that truly define a brand’s identity. Remember, a strong brand resonates far beyond its visual representation. It’s about the connections you forge and the impact you make. Let’s focus on building brands that stand for something meaningful and lasting. #Branding #BusinessStrategy #BrandIdentity

🔍 Creating a logo that leaves a lasting impression is crucial for brand success! Here’s some quick tips: 1️⃣ Keep it Simple: Clarity and easy recognition make a logo unforgettable. 2️⃣ Intentional Design: Set your logo apart with originality and creative thinking—hello, FedEx arrow! 3️⃣ Focus on Relevancy: Opt for a design approach that aligns with your industry and audience. 4️⃣ Go Timeless: A good logo remains effective and relevant despite changing design trends. 5️⃣ Color Matters: Reflect your brand's essence and evoke the right emotions with strategic color choices for your logo. Our expert team is ready to turn your vision into a reality. Contact us today to get started on building a memorable brand identity!

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀𝗻’𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱? Overcomplicating your branding could be the reason. Too many colours, messages, or designs can overwhelm instead of inspire. Imagine pouring time and money into your brand only for your audience to forget it. Without a clear, simple identity, you risk blending into the noise of your competition. Simplicity isn’t just about aesthetics—it’s about clarity, memorability, and trust. The solution? SIMPLICITY. A clean message, streamlined design, and consistent visuals will make your brand not just look professional but also stay unforgettable. Start embracing minimalist branding and see how simplicity transforms perception into connection. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗮𝘀 𝗮 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿 𝘁𝗵𝗮𝘁 𝗹𝗲𝘀𝘀 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴! Keep your strategy simple and your impact powerful. 💡✨

Beyond the Logo What comes to mind when you think of a brand? It's frequently a color scheme or a logo. However, the companies that we genuinely identify are remembered for a lot more reasons than just their visual identity. Imagine entering a room where everything seems to have been created especially for you, including the language, the service, and the tone. That is the epitome of a brand. Asking questions like: What do we want people to feel each time they interact with us? What narrative are we presenting at every interface? Are we paying attention to what our consumers have to say and designing the experience for them? True branding is about creating an experience, creating a distinctive voice, and engaging in meaningful ways.  It’s about fostering a space where your customers feel part of something larger. Ultimately, a brand that goes beyond the logo doesn’t just exist, it lives in the hearts of those it connects with. How is your brand bringing its story to life? #Beyondthelogo 

Don’t let the wrong things stop you from building your brand. It happens way easier than you might think. You might have started building a brand. You have a brand strategy and visual identity in place. Now, design will help you communicate your purpose, personality, and positioning. You feel excited and ready to launch. The journey so far has energized you, it feels like a fresh start. But then other things take over. There are fires to put out. And there are shiny objects tempting you, often a bit outside the strategy. The only way to move forward is to be consistent and follow the plan. Before every decision, think: – Does this align with our strategy? – Are we keeping our promise to our ideal customer? When a brand strategy and visual identity are in place, the foundation is set. The next step is implementation, to govern the brand. This is hard work. It won’t happen by itself. This is the make-or-break moment. Do you want to know more about how to keep the right focus? Feel free to reach out or give me a follow. #branding #design #brandgovernance

Building a strong brand identity isn’t optional—it's essential. Why? Because people remember brands they connect with. Focus on these three key elements: ✓ Consistency: Keep your brand style and tone consistent. ✓ Visuals: Use colors and fonts that reflect you. ✓ Message: Communicate a clear, unique value proposition. Your brand identity should speak for itself. It’s not just about recognition—it's about trust. How do you define your brand identity? PS: A handmade crochet lilly :)

How good is your brand identity? 🤔 Do you have the right visuals to get your message out there? If the answer is "no" or "not sure", then we highly recommend the Brand Identity Checkup - a free webinar delivered by the amazing Victoria Rose, a member of our Abbey Chapter. Sign up below and let us know what you think! 😀 #BrandPhotography #CommercialPhotography