Dr-Aziza Naz’s Post

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Assistant Professor Business administration

The Essence of Goodwill in Business! In business, beyond numbers and profits, there's an intangible asset that holds immense value: "Goodwill". It's about trust, reputation, and genuine care for stakeholders. AirSial Limited recently demonstrated this beautifully. They offered free transport (requiring only the airport tax of Rs. 2150) for a grieving individual accompanying his father's coffin, showing compassion that goes beyond business. Such acts not only build loyalty but also exemplify how businesses can make a positive impact in people's lives. Goodwill isn't just a nice-to-have; it's essential for long-term success. It fosters strong relationships, strengthens community ties, and enhances brand reputation. It's a reminder that businesses thrive not only on financial metrics but also on values that resonate with their customers and communities. Let's celebrate policies and decision of AirSial Limited Official, AirSial Limited, CEO Ameen Ahsan and encourage more acts of goodwill in business. They showcase the heart of corporate responsibility and leave a lasting impression on those they serve. #Goodwill #BusinessEthics #CustomerCare #AirSialLimited #CompassionInBusiness #CSR #Corporate _______ News source: profiled

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