Dr. Filip Floegel’s Post

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Senior Vice President at AlixPartners | Performance & Technology | Financial Services | AI | Direct Marketing

Another bold move in the fashion e-commerce landscape! Zalando's acquisition of About You reminds me of the discussions we had about Amazon potentially acquiring Breuninger. Consolidation in the market is accelerating, especially with the rise of players like Shein and Temu pushing European retailers to rethink their strategies. This deal not only strengthens Zalando's position as a dominant player but also highlights the growing need for partnerships to compete effectively against global challengers. Will we see more such moves as the competition heats up? A fascinating time for e-commerce in Europe! It’s interesting to reflect on how perceptions have shifted over time. I still recall when Zalando started selling shoes, and people in the mail-order business scoffed, claiming it would never work due to high return rates. Back then, it seemed almost unthinkable—an idea stuck somewhere between bold ambition and naïveté. And yet today, that very company is acquiring Otto’s modern brand—what a remarkable transformation in the industry!

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Zalando and ABOUT YOU are teaming up 🤝 We announced great news today: Zalando and ABOUT YOU are teaming up, with Zalando making a voluntary public tender offer to acquire up to 100% of ABOUT YOU 's share capital. This partnership will enable us to better serve our customers and partners with combined B2C and B2B offerings and lead the way in European fashion and lifestyle e-commerce. This combination brings together two founder-led companies with complementary capabilities, unlocking new value-creating opportunities. The combined group will drive a dual brand strategy in B2C with two distinct shopping experiences, and create a unified platform in B2B, leveraging the combined logistics infrastructure, software and service offerings across Europe. Together with ABOUT YOU, we are also committed to be an enabler of positive change for a more sustainable and inclusive future for the fashion and lifestyle industry. Read more about the strategic partnership here: https://zln.do/4fb4XzK #ZalandoAndABOUTYOU #Ecommerce #Fashion #Lifestyle

  • zalando x ABOUT YOU

Zalando's acquisition indeed marks a significant shift. The competition landscape is evolving rapidly

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