Drew Koppen’s Post

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Strategic Business & Organizational Development Advisor

Are You Building on Your Driver Appreciation Week? Last week was Driver Appreciation Week. Commercial drivers enjoyed free food, gifts, bonuses, discounts, handshakes, hugs, slaps on their backs, and words of gratitude. Great! Now, what are you going to do this week? Are you going to build on the good will from last week to improve your relationship with your drivers? Or are you just going to pack up your banners, grills, crock pots, and gift cards until next year? Most good companies desire to have the best relationship possible with their drivers. Your drivers are the face of your company to your customers and to the general public. Invested drivers are safe drivers. Invested drivers are a powerful extension of your sales force. Invested drivers maximize revenue and profit margin.  If you ask your best drivers what they want, they’ll respond with answers such as: better compensation, a higher level of respect, job stability, and more reliable home time. All of these answers point to the same root desire; to be treated like a partner in the business. So what’s your plan to strengthen your relationship with your drivers? Do you have one? Does your organization have a formalized, comprehensive plan to achieve this? Do you have metrics that you track to make sure you are on target? Do you have a specific person in your organization who is accountable for this? Remember that “you are not managing what you are not measuring”. If you want to build on the progress you have made during Driver Appreciation Week and want a program to strengthen your relationships with your drivers, contact me at dctconsultation@gmail.com

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