EA SPORTS’ Post

✌ TBT: MAYRIT BIENAL x MATINAL 🏢 Although they may seem antagonistic concepts, football and culture relate to cities in a similar way: both work as generators of spaces for meeting, debating and celebrating in community. ⚽ Under this premise, last May Matinal and Mayrit Bienal 2024 presented a collaboration in which we reflected the feeling of belonging, the decontextualization of football and its integration into the cultural space of cities, reinterpreting the football field as an installation. 👔 This exploration concluded with the presentation of a commemorative Matinal x Mayrit t-shirt with the support of adidas, and the subsequent celebration of a football match between family, friends and artists participating in the biennial program. 🥪 The event concluded with the now classic third half, thus encouraging the generation of conversations and synergies between guests and serving as the culmination of the post-football idea that both defend: winning is important, but it is not everything.

I am immensely proud of the team at Athletics for the launch of the new digital experience for the New Museum of Contemporary Art. Two years in the making, this new experience launches ahead of the expansion of the museum in 2025, with a sister building designed by OMA in collaboration with Cooper Robertson. Guided by the experience principles bold, smart, clear, and human, this new digital experience represents an evolution of the New Museum's mission and identity by fusing art and technology to tell cinematic stories and provide seamless access to the museum's extensive Digital Archive. It also provides a new digital home for NEW INC, the New Museum's cultural incubator. It's a rare opportunity to partner with a major New York museum, and the entire team at Athletics is grateful for the opportunity.

A recent article in BizBash recognized AIMM’s presence at the Cannes Lions International Festival of Creativity Lions Festival of Creativity, highlighting the impact of our Belonging Lounges. We are proud to have created a welcoming space to foster discussions about inclusivity and we look forward to continuing to use our voice at next year’s festival. The Internationalist also acknowledged AIMM’s push for industry-wide change, spotlighting the research presented by founder Gilbert Dávila on diverse-owned and diverse-targeted media at the 2nd annual AIMM GrowthFronts event in New York. In addition to setting industry goals this year at GrowthFronts, AIMM measured industry progress in a recent report featured in an article in Roastbrief. This new research reveals a gap between organizational and industry progress when it comes to inclusivity and identifies industry challenges. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE

🌟 A Shoutout to Our Partner: Berliner Sparkasse! 🌟 Games Ground is proud to spotlight our partner, Berliner Sparkasse. Known for their industry expertise, their specialized team for the media and creative sectors offers tailored support and advice to help businesses reach new heights. Here are a few words from Berliner Sparkasse on how they’re empowering Berlin’s creative economy 👇 Berlin companies say YES to our industry expertise! For the media and creative industries, we have a dedicated team of experts ready to support you, provide competent advice, and develop tailored solutions to meet your needs. The success of a company depends on many factors, and it’s a relief to have a strong partner who understands the market’s challenges and helps make the right decisions. Just as diverse as the media and creative industries are, our industry specialists stand by your side with the flexibility to match. We are your partner at eye level when it comes to developing your business further, and we’re here to support you. #gamesground #berlinersparkasse

Reflecting on Cannes Lions 2024, it's clear that creativity isn't dying but evolving 🌏 Hugh Stevens, UK MD LiveRamp spoke to Robin Langford from Performance Marketing World about witnessing the powerful blend of technology and marketing at Cannes, underscoring the festival's role as a hub for innovation. By uniting artistry with cutting-edge tech, we can break down barriers and embrace modern creativity. ✨ Dive into our full article to explore how this shift is transforming the industry and what it means for the future of marketing. ⬇️ https://lnkd.in/ePixvT3A #CannesLions2024 #Creativity #Innovation #Marketing #DataInsights

In the arts, engagement is everything. Whether through a live performance, a museum exhibit, or a public mural, the true magic of art happens when it resonates with people—sparking emotion, conversation, and sometimes, transformation. But engagement isn’t just about creating art. It’s about building connections: between artists and audiences, between communities and culture. In a time when distractions are endless, engaging with the arts reminds us of our shared humanity and fosters a sense of belonging. For arts organizations, finding new ways to engage—whether through digital platforms, interactive experiences, or community outreach—is key to ensuring the arts remain relevant and accessible to all. Let’s continue to explore, innovate, and create moments that inspire meaningful connection. #ArtsEngagement #CulturalConnection #CommunityThroughArt #CreativeOutreach #ArtForAll

☀ I can't believe it's less then 2 months until Cannes Lions International Festival of Creativity 2024 ☀ Digital Voices will be back and even bigger this year ✨ We have some INCREDIBLE events planned, you won't want to miss out 👯♂️ More details to come... in the meantime, reach out if you're planning on attending! #cannes2024 #canneslions #influencermarketing

What's a wild Friday night in your house? For us it was watching WESTAF's pre-recorded discussion on new models for investing in the arts. I am not lying when I say there was actual clapping at the TV and overly emotive texting to friends and colleagues. Turns out we are charting a new path here with Co-Stellar and I'm excited to partner with organizations and friends who have made progress in this direction already. ✨ #togetherbetter #emergentstrategy #whynot?! #creativeeconomy #CDFIs #OpportunityFinance

The Business of Art @ Festival of Ideas The creative industries play a fundamental role in placemaking. Globally, the sector contributes towards developing more inclusive and more dynamic cities. The UK has been living in and out of austerity for over a decade. Public funding has been cut and university arts departments are being dismantled. It’s easy to feel disheartened in the current landscape. But the truth is, art is everywhere – and so are opportunities. York is a UNESCO city of Media Arts - how can we leverage this designation to drive inward investment? How can we make real step change individually and collectively? Moreover, how can we, as creatives, develop a new business model and diversify our income streams? But where to start? How can we be more ambitious - think bigger and bolder? There are so many ways to build a brand: collaborations, commercial partnerships, sales, marketing strategies. Join me on Saturday 8 June at 16.00 as I speak about the Business of Art, the Creative Business Skills Academy, Reignite and how culture makes places. Book tickets https://lnkd.in/esQa2dTK Louise Saw Sarah Czarnecki Rachel McAllister Bean Professor Helen Julia Minors Joan Concannon Kathryn Daly Tony Corby University of York Sam Gardner John Rose-Adams Emma Rollason-Taylor Andrew Lowson Steve Lowe

At Electronic Arts (EA), we firmly believe that the heart of our culture thrives on the energy generated by our creative teams collaborating in the same space. It's this unique energy that catalyzes innovation, fosters unity, and drives us to create experiences that delight millions of players around the globe. Recognizing the evolving landscape of work, EA champions a Flexible Work Policy that thoughtfully balances the essence of in-person collaboration with the need for flexibility. This policy is crafted to cater to the diverse needs of our business, our players, and most importantly, our employees, ensuring that we remain at the forefront of innovation while honoring our commitment to work-life harmony. In a testament to the importance of face-to-face connections, we recently had the privilege of hosting an offsite meeting for our leadership teams from the APAC and Europe regions. This gathering was not just a meeting; it was a celebration of unity, and a reaffirmation of our shared vision. I extend our deepest gratitude to our leadership team for orchestrating this invaluable opportunity to connect, share insights, and forge stronger bonds. These moments of connection are vital, reminding us that together, we are more than a team; we are a global family united in our mission to inspire the world to play. Join us in celebrating the spirit of collaboration, the vision of our leadership, and the future of work at EA. Together, we are setting new standards, pushing boundaries, and creating a world where play knows no limits. And now, Are you in the game?! #ElectronicArts #Leadership #Teamwork #Collaboration #FlexibleWorkPolicy #Innovation #Creativity #FutureOfWork