E2G Logistics’ Post

Black Friday 2024 is approaching, and the stakes are high! Our latest blog post dives into effective strategies to enhance your store’s performance during the biggest shopping event of the year. Discover crucial tips to engage shoppers and ensure a smooth shopping experience here: https://lnkd.in/ercUaRHE #BlackFriday2024 #EcommerceTips

🔍 Soft #BlackFriday? It doesn't mean that holiday, or overall '24 sales will be soft; it just means Black Friday is serving an evolving role in the retail strategy. It’s no longer just about massive crowds and doorbusters on one day; it's a whole season of loyalty. A marathon, not a sprint.   Richard Kestenbaum explains the significance of physical stores is shifting from pure sales to creating immersive, engaging customer experiences, in an insightful Forbes article. 🎁✨     🔗 https://lnkd.in/esfCtUM5   Key takeaways from this year’s trends:   ➡ **Black Friday Is Now a Season**: The event has evolved beyond a single day, becoming a weeks-long shopping season ➡ **Declining Foot Traffic**: In-store visits were down 3.2% on Black Friday and 0.8% on Saturday, but this doesn’t signal weak holiday sales. The National Retail Federation predicts a 2.5%-3.5% increase over 2023 ➡ **E-commerce’s Role**: Online shopping is a key factor, but it’s not the whole story — shoppers engage across multiple channels  ➡ **Stores as Marketing Hubs**: A store’s success isn’t just measured by foot traffic or revenue at the register. Physical stores are powerful marketing tools, driving non-store revenue and brand awareness as online customer acquisition costs rise.     I spoke about this trend, extensively in my last blog - https://lnkd.in/eHPc2hGT   Retail is more than just a transaction—it’s about delivering experiences that build long-term value.     #RetailInnovation #BlackFriday #CustomerExperience #OmnichannelRetail #RetailTrends

𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 2024: 𝐖𝐢𝐧𝐧𝐞𝐫𝐬, 𝐋𝐨𝐬𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 This year, Black Friday highlighted how consumer habits and retail strategies are evolving: 🏆 𝘞𝘪𝘯𝘯𝘦𝘳𝘴: ◾ 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Online sales hit a record $10.8 billion, with mobile shopping leading at 79.3%. ◾ 𝐀𝐈: Generative AI and chatbots drove $14B in sales, boosting conversions by 9%. ◾ 𝐓𝐨𝐲𝐬: Online toy sales surged 622%, proving the category's resilience. ◾ 𝐁𝐍𝐏𝐋: Flexible payment options increased online spend by 8.8%. 📉 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴: ◽ 𝐈𝐧-𝐬𝐭𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐟𝐞𝐥𝐥 3.2%, with e-commerce carts far outpacing brick-and-mortar. ◽ 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞𝐬 kept consumers cautious, forcing steep discounts that squeezed margins. ◽ 𝐍𝐨𝐫𝐝𝐬𝐭𝐫𝐨𝐦’𝐬 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐬𝐥𝐨𝐰𝐞𝐝, reflecting broader challenges in physical retail. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: 𝘛𝘩𝘦 𝘴𝘩𝘪𝘧𝘵 𝘵𝘰 𝐝𝐢𝐠𝐢𝐭𝐚𝐥-𝐟𝐢𝐫𝐬𝐭, 𝐯𝐚𝐥𝐮𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐬𝐭𝐚𝐲. 𝘙𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴 𝘮𝘶𝘴𝘵 𝘢𝘥𝘢𝘱𝘵 𝘸𝘪𝘵𝘩 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝, 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐞𝐜𝐡 𝐥𝐢𝐤𝐞 𝐀𝐈 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞. ❓ 𝐇𝐨𝐰 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞𝐬𝐞 𝐬𝐡𝐢𝐟𝐭𝐬? ➡️ Read full article here: https://lnkd.in/gAGFi4Sm

Black Friday’s relevance: It’s far from over! 🛍️📈 Despite changing shopper habits, Black Friday remains the biggest in-store shopping day of the year. Shopper behavior is shifting, with trends like early discounts and hybrid shopping reshaping the season. Understanding these shifts is key to maximizing sales and aligning strategies for the holidays. Curious about what’s really driving these trends? Check out the full insights in our latest blog. 🌟 #blackfriday #holidayshopping #stratavision #retailtrends

As passionate as I am about retail- in my day to day job, and as a consumer who loves retail therapy-the evolution of BFCM shopping expanding beyond one day (or even a few), excites me. A weeks-long holiday shopping season leads to more opportunities for brands to engage with shoppers, giving retailers the chance to make a lasting impression, utilize next-level personalization in marketing campaigns, and increase revenue over traditional one-day sales. Lindsey’s perspective on #BlackFriday left me excited about the changing landscape of holiday shopping, and why softer sales on #BFCM can be a trend worth embracing

🛍️ Rethinking Black Friday: A Season, Not a Day 🛍️ Lindsey Mazza’s insights beautifully capture how retail is transforming to meet the expectations of modern consumers. Black Friday is no longer a single-day shopping frenzy—it’s an extended period of engagement, loyalty-building, and experience creation. This shift isn’t a sign of decline but a pivot towards a more holistic retail strategy. 🔑 Key Reflections from This Year’s Trends: 1️⃣ Black Friday as a Season: Retailers are focusing on longer campaigns, fostering sustained relationships with their customers. 2️⃣ Physical Stores as Experience Hubs: As acquisition costs rise online, stores are becoming invaluable tools for brand awareness and immersive experiences. 3️⃣ Omnichannel Evolution: The lines between in-store and online shopping are increasingly blurred, with consumers demanding seamless interactions across channels. 4️⃣ Strong Holiday Outlook: Even with changing foot traffic patterns, overall holiday sales are expected to grow by 2.5%-3.5%. Retail is no longer just about transactions—it’s about delivering memorable experiences that resonate beyond the checkout line. As Lindsey pointed out, it’s a marathon, not a sprint, and retailers who embrace innovation and omnichannel strategies will thrive. 🏃♀️✨ Let’s celebrate this evolution and continue to push boundaries in delivering value to customers. For more details on these trends, check out Lindsey’s blog here and the Forbes article here. 💡 What trends are you seeing in retail this season? Share your thoughts below! #RetailInnovation #CustomerExperience #OmnichannelRetail #BlackFriday

Take a look on ke takeaways from this year’s Black Friday by our retail leader Lindsey Mazza ➡ **Black Friday Is Now a Season**: The event has evolved beyond a single day, becoming a weeks-long shopping season ➡ **Declining Foot Traffic**: In-store visits were down 3.2% on Black Friday and 0.8% on Saturday, but this doesn’t signal weak holiday sales. The National Retail Federation predicts a 2.5%-3.5% increase over 2023 ➡ **E-commerce’s Role**: Online shopping is a key factor, but it’s not the whole story — shoppers engage across multiple channels  ➡ **Stores as Marketing Hubs**: A store’s success isn’t just measured by foot traffic or revenue at the register. Physical stores are powerful marketing tools, driving non-store revenue and brand awareness as online customer acquisition costs rise.     Retail is more than just a transaction—it’s about delivering experiences that build long-term value.     #RetailInnovation #BlackFriday #CustomerExperience #OmnichannelRetail #RetailTrendsq

🎯 #BlackFriday 2024: Winners, Losers, and Retail Trends 🛍️💻 This year’s Black Friday shopping has been a whirlwind of changes, with some clear winners and notable challenges for others. Here are the key takeaways from the 2024 retail landscape: 🌟 The Winners: #Ecommerce continues to dominate 📈: Online sales saw an impressive 8% growth compared to last year. Retailers with seamless digital experiences and efficient logistics took the crown. Hybrid shopping shines 🔄: Stores leveraging omnichannel strategies—think curbside pickup, in-store promotions for online shoppers, and same-day delivery—catered to consumer convenience. #Electronics lead the pack 🔌: Big-ticket items like TVs, smartphones, and gaming consoles drew customers both online and in-store. 🚧 The Losers: #Supplychain struggles persist 📦: Delays and low stock on trending items left some retailers playing catch-up. Inconsistent in-store experiences 😕: While some stores delivered, others saw reduced foot traffic due to lackluster promotions or inventory issues. #Discount fatigue 🛒: Over-promotion earlier in the season diluted the excitement around Black Friday deals for some shoppers. 🔮 Key #Trends to Watch: 1️⃣ Early #Promotions 🕒: Holiday shopping started earlier than ever, pushing retailers to rethink traditional Black Friday timing. 2️⃣ #Sustainability Matters 🌱: Shoppers showed a growing interest in eco-friendly products and brands, signaling the importance of aligning with consumer values. 3️⃣ #AI-driven #personalization 🤖: Retailers utilizing data to tailor recommendations saw stronger engagement and higher conversion rates. 💡 The Big Picture: #Retail is evolving faster than ever. Success now hinges on consumer-centric strategies, innovative technologies, and the agility to adapt to changing preferences. As shoppers demand more personalization, convenience, and sustainability, brands that meet these expectations will continue to thrive. What trends or surprises did you notice this Black Friday? Share your thoughts below! 👇✨ #BlackFriday2024 #RetailTrends #Ecommerce #Omnichannel

Is it time for retail brands to rethink 'Black Friday'? According to data from Adobe Analytics - online shoppers spent $10.8 billion on Black Friday. Crossing $10 billion is an e-commerce milestone for Black Friday which focuses on in-store shopping - which was down 8% this year. Even with some retailers offering a deeper discount in stores. What was once a traditional frenzy of getting to stores at 5am for door-buster deals and waiting in long lines for the season's must-have product/toy- seems to be shifting. It's clear consumers are favoring the convenience of online shopping over in-store experiences. https://lnkd.in/eGUZVfHe