Hey LinkedIn fam!
Recently, I ran a poll to understand why online shoppers abandon their carts, and guess what topped the charts? High shipping costs!
We've all been there, adding goodies to our virtual basket only to be met with a surprising shipping fee at checkout. This can definitely lead to cart abandonment and lost sales.
But fear not, there are ways to combat the dreaded "sticker shock"! Here are a few solutions to consider:
✔Transparency is key: Clearly display estimated shipping costs upfront, on product pages and throughout the checkout process. Shoppers appreciate knowing the final price before they commit.
✔Free shipping thresholds: Offer free shipping when customers spend a certain amount. This incentivizes them to add more items and reach the threshold.
✔Tiered shipping options: Provide a variety of shipping options with different speeds and costs. This allows customers to choose what fits their budget and needs.
✔Subscription boxes: Consider subscription boxes for frequently purchased items to reduce individual shipping costs.
✔Loyalty programs: Reward your loyal customers with free or discounted shipping! This not only encourages repeat business but also makes them feel valued.
What solutions do you prefer as a customer? Share your thoughts in the comments 👇
#ecommerce #onlineshopping #shippingcosts
