EGBU OLUCHUKWU GERALDINE’s Post

Top 3 Reasons to Hire a Virtual Assistant Who’s Also a Junior PR Specialist In today’s fast-paced world, efficiency and strategy are key to growing your business. Hiring a Virtual Assistant (VA) with Public Relations (PR) expertise can give you the ultimate productivity and branding boost. Here’s why: ✅Enhanced Brand Representation: A VA with PR knowledge understands how to position your brand effectively. They can help craft compelling messages, maintain your brand’s voice across platforms, and even pitch stories to the media, ensuring your business makes a strong impression. ✅Multitasking with Purpose: From managing your calendar to drafting press releases or social media posts, this VA handles admin tasks with a strategic edge. They don’t just complete tasks—they ensure those tasks align with your business goals and enhance your public image. ✅Cost-Effective Expertise: Combining VA and PR skills in one professional saves you the cost of hiring separate roles. You get administrative support and someone who understands the dynamics of building and maintaining a solid brand reputation. Looking for someone to help you stay organized and amplify your brand’s visibility? A VA with PR expertise is your solution! Let’s chat if you’re ready to elevate your business! #VirtualAssistant #PublicRelations #Productivity #KatlehotheVA

How I became a certified virtual assistant with a background in public relations and corporate communications. After years of experience in the fast-paced world of public relations and corporate communications, I recognised an increasing need for skilled workers who can easily adapt to the virtual workplace. With that in mind, I became a certified Virtual Assistant (VA), integrating my communications expertise with the adaptability and efficiency required in today's remote setting. My experience in public relations and corporate communications has improved my ability to manage projects, develop powerful content, and organise tasks with precision. Whether I'm developing strategic communications plans, managing digital platforms, or providing executive-level support, I understand how to create results that are consistent with brand goals and business objectives. As a VA, I offer a unique blend of organisational skills and communications acumen that allows me to handle tasks ranging from administrative support to content creation and client relations. I’m currently seeking job opportunities where I can leverage my skills as a virtual assistant, backed by my PR and corporate communications experience, to add value to teams in diverse industries. #publicrelations #corporatecommunications #virtualassistant

As a Public Relations (PR) professional, you wear multiple hats to support your clients. With so many deliverables to manage, how do you make certain no critical details are missed when orchestrating a strategic plan? Team up with a Virtual Assistant. Your VA will empower you to focus on client relationships. They’ll ensure each component of your client’s PR plan is flawlessly executed, including these crucial elements:  ⭐ Building Media Relationships:  →  Your VA will research relevant media contacts, build targeted distribution lists for each client, coordinate press releases, schedule media interactions and respond to, organize and document media inquiries. ⭐Creating Content: → Your VA will help you produce compelling content, by researching and tracking industry trends, proofreading, editing, and managing content calendars for press releases, articles, blog posts, and social media. They’ll make sure your content shines across platforms! ⭐ Coordinating Event Management: → Your VA will manage event logistics, travel coordination, deadlines, guest lists, RSVPs, announcements, event materials, and post-event evaluations, making your press conferences, product launches, and promotions seamless from start to finish! ⭐ Managing Crisis Communication:  → Your VA will monitor media coverage for content that may impact your clients, prepare and organize crisis communication protocols and materials in advance, field press inquiries and assist with releasing press statements as needed. ⭐ Liaising with Clients:  → Your VA will manage emails, schedule meetings, and follow up on action items ensuring prompt and professional client communication. They’ll also gather client feedback and deliver status reports, enriching client relationships. As a public relations specialist, your focus is on nurturing connections, shaping narratives, executing impactful events and managing communication in times of crisis. Your VA, as an integral part of your PR team, will meticulously oversee every detail, boosting your clients’ brand success and reputation. ➥ When implementing a complicated project, how do you ensure no important details are missed? ~ Need assistance managing the moving parts of your business? Reach out and learn how a stellar Virtual Assistant can keep all the bases covered: monica@100ninjas.io #PublicRelations #PRSpecialist #MediaRelations #CrisisCommunication #StrategicCommunication #EventManagement 

2 PR secrets small business owners constantly miss…… It boils down to 2 critical elements: 1.  How to 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗺𝗲𝗱𝗶𝗮 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. 2. The one action you’re not taking with journalists. Yet, you’re likely doing it every day for your business. You have something newsworthy to share! But, you have to frame it so that even a distracted reporter takes notice. Does that sound impossible? You have a unique opinion, you’ve earned a knowledge base & quantifiable results that illustrate what you do. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗮𝘁 𝘁𝗼 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁? Here’s an example: The end result of an HR consultant’s pitch efforts is a news story with this headline: "𝗔𝗿𝗲 𝗥𝗲𝗺𝗼𝘁𝗲 𝗧𝗲𝗮𝗺𝘀 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗢𝘂𝘁 𝗼𝗻 𝗩𝗶𝘁𝗮𝗹 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆? 𝗛𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗼𝘀𝘁𝗲𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗢𝗻𝗹𝗶𝗻𝗲." Who’s pitching this story?: A 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝘁𝗲𝗮𝗺 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 who has a proven track record of helping companies keep creativity alive with innovative remote brainstorming techniques. 𝗣𝗶𝘁𝗰𝗵 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: “I’ve developed a process that led to a 𝟱𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗻𝗲𝘄 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗶𝗱𝗲𝗮𝘀 within remote teams, helping companies achieve breakthroughs without the need for physical office space.” 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗡𝗲𝘄𝘀 𝗔𝗻𝗴𝗹𝗲: Relates to ongoing conversations about the impact of remote work on team innovation and creativity. Something companies like Amazon, JP Morgan and Airbnb are struggling with right now. So how do you make this happen? 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗦𝘁𝗲𝗽 𝟮 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗱𝗮𝗶𝗹𝘆 𝗿𝗼𝘂𝘁𝗶𝗻𝗲. No gripes, because this is something you’re likely already doing.  When you reach out to prospects to generate new leads, do the same with reporters to establish contacts and build relationships. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗠𝗲𝗱𝗶𝗮 𝗢𝘂𝘁𝗹𝗲𝘁𝘀. Review places where you’d like to be featured. Include newsletters, podcasts and trade publications. These are often stepping stones to bigger hits in traditional media outlets. 𝗙𝗶𝗻𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗲𝗿𝘀. Identify the journalists & writers who cover your industry & field of expertise. 𝗘𝗻𝗴𝗮𝗴𝗲 & 𝗕𝘂𝗶𝗹𝗱 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. 👏🏼 Add them to your contacts, and learn where else they share content, hang out & respond to comments. That could be Twitter, YouTube, etc. 👍🏼 Write comments on their work. Share helpful resources you come across. Use the same networking techniques you apply to build sales relationships. When it is time to pitch a story, you’re not a total rando. 𝗧𝗵𝗶𝘀 𝗮𝗹𝗼𝗻𝗲 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲. Got questions about how to get media coverage as a thought leader, author, expert or small business? Drop them in the comments below or send them my way………Let’s turn your expertise into headlines!

Lost time is lost forever. If you are not sharing content on a consistent basis, remember that not being seen is likely to be forgotten! Contact Your Work from Home Social Media Marketing Remote Help Shirley Chio (Virtual Assistant) I am your Arm Extension Smart Help and Solution 📞 ☏ 0917 555 0601 (** Strictly Message Only) #virtualassistant #communicationassistant #socialmediamarketing Category: Public Relations Marketing Communications Virtual Assistant (Engagement Specialist)

I've been working on a course on Public Relations for the past few weeks. The course will cover all of the various aspects of PR — whether you're a freelancer, agency, in-house or interested to learn. The course will cover: - Hiring/Agencies - Media Relations - Crisis Management - Social Media Management - Content Creation - Getting Creative - Strategic Communication - Brand Management - Event Planning and Management - Public Speaking and Presentation Skills - Influencer Relations - Internal Communications - Reputation Management - SEO and Digital Marketing - Analytics and Measurement Interested? Sign up to my newsletter and get notified when it goes live. https://lnkd.in/gTgtG9YF

I've been working on a course on Public Relations for the past few months. The course will cover all of the various aspects of PR — whether you're a freelancer, agency, in-house or interested to learn. The course will cover: - Hiring/Agencies - Media Relations - Crisis Management - Social Media Management - Content Creation - Getting Creative - Strategic Communication - Brand Management - Event Planning and Management - Public Speaking and Presentation Skills - Influencer Relations - Internal Communications - Reputation Management - SEO and Digital Marketing - Analytics and Measurement Interested? Sign up to my newsletter and get notified when it goes live. https://lnkd.in/gTgtG9YF

I've been working on a course on Public Relations for the past few weeks. The course will cover all of the various aspects of PR — whether you're a freelancer, agency, in-house or interested to learn. The course will cover: - Hiring/Agencies - Media Relations - Crisis Management - Social Media Management - Content Creation - Getting Creative - Strategic Communication - Brand Management - Event Planning and Management - Public Speaking and Presentation Skills - Influencer Relations - Internal Communications - Reputation Management - SEO and Digital Marketing - Analytics and Measurement Interested? Sign up to my newsletter and get notified when it goes live. https://lnkd.in/gTgtG9YF

I've been working on a course on Public Relations for the past few months. The course will cover all of the various aspects of PR — whether you're a freelancer, agency, in-house or interested to learn. The course will cover: - Hiring/Agencies - Media Relations - Crisis Management - Social Media Management - Content Creation - Getting Creative - Strategic Communication - Brand Management - Event Planning and Management - Public Speaking and Presentation Skills - Influencer Relations - Internal Communications - Reputation Management - SEO and Digital Marketing - Analytics and Measurement Interested? Sign up to my newsletter and get notified when it goes live. https://lnkd.in/gTgtG9YF

“Can I REALLY hire external resources to do internal communications? Don’t you need to be inside the company to do it well?” The short answer is, YES you can. You can, and probably should. Especially if: - You’ve been advocating for a new hire and can’t seem to get approval. - Your company regularly relies on contractors and freelancers in other functions. - You have spikes in work at certain times of the year, regularly. - You can hire out for an area of expertise you don’t have in your team. - You can get a project complete by off-loading it to an expert in a specific area (even if you DO have the expertise, because your time should be spent elsewhere). Even if a contractor or freelancer is not the ideal state, it’s a good option. The company likely doesn’t want to commit to a long-term role yet, but you need relief and the company needs solid work. Whether it works or not is entirely up to you. Yes, you. Hire the right people, train them in your processes, give them access to those processes, and arm them with the right level of information to do the job well. You can hire freelancers or contractors to do internal comms. for: - Storytelling/ news writing - Executive speechwriting or ghostwriting - Graphic design - PowerPoints (did someone say town hall?) - Videography - Admin or Comms. Operations - Comms. Specialists/Experts in specific projects (DEI comms, benefits comms., sustainability comms., sales comms., IT comms.) And more. It depends on your business' need. But align it with your long-term strategy first and build the case for it in budget. Now, before you skeptics out there think I have something to gain, I don’t. I help company Comms leaders with audits, strategy, coaching and the structure and resources they might need. Then I help them advocate for them. But I don’t hire out the talented professionals to do the day-to-day work, I just help you get to the place where you can. I run a consultant practice, not an agency. So stop waiting. If you’re asking this question, you probably should’ve already hired some external resources to do the internal work. Get your Strategic plan with team structure (including external resources) and budget set, get the OK (if you don’t manage budget directly), then go ahead and hire. If you want help with the planning, budget and structure, drop me a line. I book out in a couple months in advance, so let’s talk now if you want help this fall. Have you hired external resources to help with internal comms work? How did it go? #communications #internalcommunications #corporatecommunications #publicrelations