IMPACT
CAVATAST returns one more year to Sant Sadurní d'Anoia, a fair already consolidated over time and becoming the reference fair in the world of sparkling wines.
In my opinion, for a fair of these characteristics to make a qualitative leap, the organization must have the ability to cause IMPACT, which is what I mean when I say the word IMPACT, to be able to cause a MEDIA IMPACT, an ECONOMIC IMPACT, a PROMOTIONAL IMPACT and an EMOTIONAL IMPACT.
MEDIA IMPACT, the organization must concentrate its efforts prior to the event on creating a media expectation that generates relevant news and publicity to give prestige to the event. In this section it is vital to hold events prior to the fair, Presentation of the event in a unique place with the maximum number of personalities and prescribers in order to get the most information media, it is also key to have a powerful communication agency that manages this section. This is one of the weak points of the organization, since the presentation is only made with the presence of the Mayor, the Councilor for Tourism, the presenter of the local commercial sector and the president of the Confraria del Cava in front of only the media local and regional.
ECONOMIC IMPACT, One of the essential parts of the event, this should be used to generate a short-term media ECONOMIC IMPACT, it must be able to have this impact in the medium and long term, currently the CAVATAST is not attractive for a large most of the producers of sparkling wines, since the number of producers present at the event does not exceed 25 exhibitors.
Operation Manager Signature Labels
8moHope it is a successful prowein for you.