EightPM’s Post

🚀 Netflix’s New “Moments” Feature: The Next Big Thing in Social Media? 🚀 The upside to clip sharing is clear: it can significantly boost a show's viewership. #Suits is a prime example—despite ending five years ago, it became 2023’s most-streamed show, largely driven by fans sharing clips on social media. Netflix has noticed this trend and is rolling out a new feature called Moments. Now, users can bookmark, rewatch, and share standout scenes from Netflix's catalog directly to social media. This feature, available now on iPhones (with Android coming soon), makes it easier than ever for fans to relive and share the iconic moments they love. 📱 Why is this genius? Netflix is transforming the typically solitary experience of watching TV into a social event, empowering fans to share memorable clips. It’s a big win for engagement and brand loyalty! Imagine it as a digital campfire 🔥 where we share those “must-watch moments,” bringing people closer together. With its market cap at an all-time high, Wall Street and Hollywood agree that Netflix has “won” the streaming wars. But some analysts believe the company might be overvalued, questioning if password-sharing crackdowns and the new “Moments” feature alone will sustain growth. Without fresh revenue streams, Netflix could eventually resemble a mature media company rather than a category-dominating tech giant. Projected to reach nearly $9 billion in net income this year, Netflix’s valuation remains high—similar to Amazon’s—while traditional media companies like Comcast trade at about half that value. 🎬 Could this new feature be the growth boost Netflix needs? Or will its success plateau as some predict? Let’s discuss! #Netflix #Innovation #DigitalTransformation #ContentStrategy

"Netflix’s New Feature Could Be a Game Changer!" Netflix is rolling out an exciting new feature called "Moments" that could change how we interact with our favorite shows and movies. This feature is designed to solve two key use cases: 1) Save Your Favorite Scenes – Users can now save specific scenes from any movie or show, creating a personal library of memorable moments to revisit anytime. 2) Share on Social Media – With just a tap, you can share your favorite scene screenshots directly to social media, letting your friends see the best parts through your eyes. This feature is more than just a fun add-on. By encouraging users to share their favorite moments, Netflix can benefit from organic social media exposure, potentially reducing new user acquisition costs and boosting visibility. Isn't that awesome? Do you think the "Moments" feature lives up to the hype? Would you use it to share your favorite scenes? Comment below with your thoughts! PS: Follow Ishan Arora for more product related updates.

Loved the following line from this Inc. Magazine article: “As much as possible, make it easy for your customers to talk about your business.” Netflix does just that with their latest feature, Moments. This new tool lets users save and share their favorite scenes with just a tap. You can bookmark a favorite scene in your My Netflix tab and revisit anytime. Even better, you can share it on Instagram, Facebook, and other social platforms, turning personal recommendations into a powerful marketing tool for Netflix. Such a smart play: Moments enhances user experience while making it easy for fans to promote Netflix content to others. It’s an innovative approach that could boost engagement and attract even more subscribers. #Netflix #CustomerExperience #Innovation #UserEngagement #DigitalMarketing https://ow.ly/z81H50UcMGO

The secret behind Netflix’s Wednesday? success? It wasn’t just the show—it was the fans. Wednesday racked up 1.24 billion hours of views in just 28 days, but what really turned it into a cultural phenomenon was user generated content. The Wednesday Dance became a viral sensation on TikTok, not just because Netflix pushed it, but because fans loved it so much, that they created their own content—memes, remakes, and challenges. When your audience becomes your marketing team, things can explode. But Netflix didn’t stop there. They embraced the eerie Addams Family vibe with a dark, attention-grabbing out of home campaign. Then they had ‘Thing’ roaming the streets of New York? Ten million views later, that little hand had taken the internet by storm. Netflix’s marketing genius lies in letting fans create viral moments while also standing out with brave, dark creative. With Wednesday Season 2 on the way, what do you think Netflix have planned next? #Wednesday #NetflixMarketing #UserGeneratedContent #ViralCampaign #DarkCreative #FanEngagement #BoldMarketing #CMO

Getting your brand featured on Netflix previously would have been impossible.. but now? You have access to a once in a lifetime opportunity. Here's why: Nielsen (the most reputable data capture and analysis firm ever) released a report showing that consumers are now using their TV to watch YOUTUBE more than NETFLIX Yes, it's only 2% - but there are 125M US "TV" households, which means millions of people are now watching more YouTube than Netflix What does this mean for you? You have a legit once in a lifetime opportunity to establish your brand as an authority on YouTube before other companies start ranking for the keywords you want to target The best part is the work you put in now will last for years to come since ranking is evergreen (you'll keep getting 10-1k views per day, indefinitely) That's like doing 100 cold video calls (connects), everyday, automatically. So, what's the best way to get started? I actually just put together a step by step guide on how to find your first 10 video topics and title them to rank for views, comment "Rank" below and I'll send it to you

How Netflix rewrote the TV script with its marketing magic? 🎥Lights, camera, disruption! Netflix stormed onto the scene, wielding marketing magic that forever transformed the TV landscape. With a stroke of genius, they unleashed the power of streaming, liberating viewers from the clutches of traditional cable. But that was just the beginning. ✨Netflix dared to dream big, crafting captivating original content that left audiences hungry for more. From gripping dramas to hilarious comedies, they curated a library of binge-worthy shows that became the talk of the town. But how did they know what we wanted? Ah, the secret lies in their data-driven sorcery. Netflix tapped into the minds of millions, analyzing our viewing habits to serve up personalized recommendations that kept us glued to the screen. Not content with 👑conquering the domestic realm, Netflix set its sights on global domination. They traversed borders, adapting their marketing strategies to win the hearts of viewers around the world. From local partnerships to tailored campaigns, they spoke the language of entertainment in every corner of the globe. And let's not forget their social media wizardry. Netflix became the master of memes, the sultan of spoilers, and the ruler of viral content. They engaged with fans, creating a community that eagerly awaited the next binge-worthy release.🎉🎉 But it didn't stop there. Netflix's marketing maestros unleashed a torrent of teasers, trailers, and tantalizing tidbits to build anticipation. They turned the release of a new show into a cultural event, leaving us counting down the days until we could immerse ourselves in their latest creation. In the end, Netflix didn't just change the TV game – they rewrote the entire script. With their innovative marketing strategies, they captured our attention, transformed our viewing habits, and made TV an experience like never before. Lights, camera, Netflix – the show that never ends. #contentmarketing #marketingstrategy #business

Ever spent ages scrolling Netflix, searching for something to watch? Me too. And here’s the thing - we’re all picky. We don’t hit “play” unless something grabs us right away, fits our taste, and promises a good payoff. Social media is no different. Right now, people are scrolling through their feeds, just like they do on Netflix. They’re looking for content that hooks them instantly. If your post doesn’t, they’ll scroll right past you. So, how do you pass the Netflix test? Here’s how you can make sure your content stands out: ➡️ Know your audience. Netflix doesn’t show horror movie trailers to rom-com lovers. Your content should be just as targeted. Who are you really speaking to? Make sure your message resonates with the right people. ➡️ Hook them fast. Your first sentence is like a movie trailer. If you don’t grab them immediately, they’ll move on - just like skipping a movie after the first 10 seconds. ➡️ Keep it clear. Ever watched a trailer and still had no idea what the movie was about? Don’t let that be your content. Be clear about what you’re offering and why your audience should care. Your content doesn’t need to appeal to everyone, but it does need to grab the right people and keep them hooked. Does your content pass the Netflix test? Let me know in the comments - how do you keep your audience hooked? --- PS: I’m hosting a free challenge next week to help you get more visibility and engagement. Interested? Drop me a DM or comment below, and I’ll send you the details!

Great article from Bloomberg about Netflix's initiative to crack their password-sharing problem: https://lnkd.in/gySajvjV 📈 First of all, it was a great success! 𝐈𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐧𝐞𝐚𝐫𝐥𝐲 30 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐧𝐞𝐰 𝐩𝐚𝐲𝐢𝐧𝐠 𝐮𝐬𝐞𝐫𝐬 𝐢𝐧 2023 – marking their second-highest year for user growth. Based on Bloomberg insights, here's how Netflix executed this strategy: 🔍 They developed a model to distinguish between a single user traveling and one sharing their account with multiple people. ⚖️ They tested two methods to address freeloading: 1️⃣ Pay per household (Reed Hastings' approach) 2️⃣ Allowing account holders to add new users for an additional fee (Greg Peters' approach) 🌎 They conducted an A/B test in LATAM, where password sharing was most prevalent. They discovered that the second method led to more account upgrades. That says a lot about Netflix's experimentation culture! It's great to see; hopefully, more companies can follow the same path. I am pushing enough ads to monetize content to recognize that the subscription business model is not totally out of date 😉

YouTube Is Dominating Netflix... And It's Not Even Close 🚨 The Big Realization:  Netflix needs to start thinking more like YouTube—or it might face a serious existential threat down the road. Let's be clear: Netflix isn't disappearing anytime soon. They have a long runway. But in its current state, Netflix can’t continue forever without adapting. Nielsen's The Gauge Report for July 2024 paints a compelling picture: 📈 YouTube is Growing: - A year ago, YouTube held 9.2% of all streaming watch time.   - Last month, that number was 9.9%.   - Today? YouTube commands 10.4% of all streaming watch time—a significant leap. 📉 Netflix is Shrinking: - In July 2023, Netflix accounted for 8.5% of streaming watch time.   - Today, it’s at 8.4%.   - While streaming watch time overall is growing, Netflix is struggling to keep up with the competition. So, what’s driving this shift?  YouTube’s growth is fueled by the relentless drive of everyday creators—people striving for fame, influence, or virality. YouTube’s algorithm works like a charm, serving up content that users crave, driving engagement through the roof. Meanwhile, at Netflix: - Netflix invests billions in content, hoping for hits like “The Get Down,” but the returns often don't match the investment.   - The platform lacks the ability to deeply tap into the zeitgeist, growth-hack user engagement, or become the go-to source for the viral moment of the hour. The Silver Lining for Netflix: Despite its challenges, Netflix has a clear edge over traditional studio-reliant content. Legacy players can’t compete, and some may not survive in the long run. But here’s the kicker: If the creator economy is driving the shift from traditional TV to streaming, then YouTube is already leading the race—and Netflix might need to play catch-up. The Future of Video is Uncertain:  - Interactivity, Generative AI, Gaming, the Metaverse—these are all wild cards that will reshape our consumption habits. But for Netflix to stay in the game, it needs to figure out its version of creator economy participation. - The race is on, and right now, YouTube is in the lead.   - While we don’t know if Netflix can become more like YouTube, YouTube becoming more like Netflix could be just a flip of a switch.

→21.5 million paid subscribers in 2011. →158 million by 2019. →9 million more in just the first quarter of 2024. ———————————————————— "This post is my favourite. Why? 3 is my lucky no. & It's the 3rd episode of the series: ""What helps one stand out in CX? "" And, I'm talking about everyone's favourite — Netflix Netflix has just skyrocketed it's growth. And their only focus point??— Personalised 'CX'. 📍Suggestions: →See your viewing habits and suggest content that matches. →It's like: They know what you'll love before you do. 📍Onboarding: →Provides a free trial and the option to cancel anytime. →But, only 2% of users cancel each month- Netflix knows exactly how to keep them hooked. 📍Social presence: →They build communities on platforms like Instagram and Twitter. →In short, they create hype in addition to shows. So, one thing is clear:- Make your customers feel understood, offer them an experience they can’t resist, and they’ll stay with you. Agree? #CustomerExperience #NetflixGrowth #PersonalizationWorks #CXMatters"""