Manuela Sedvartaite’s Post

This might be Netflix's smartest move of the year! 👇 Netflix has just introduced a brand-new feature called "Moments" – a game-changer for anyone who loves sharing memorable scenes, quotes, or reactions from their favorite shows and movies. Now, you can save and share those moments with friends and on social media. This move taps into something powerful: great shows and movies don’t just entertain—they inspire discussions, reactions, and memes across social channels. By enabling this feature, Netflix is strategically positioning itself at the heart of these conversations, encouraging fans to engage and share. 💡 This is also big news for brands that have a presence in long-form content. With Netflix’s “Moments,” brands can organically become part of conversations happening around the latest trending shows, scenes, and characters. This creates a unique opportunity to forge authentic, emotional connections with audiences and boost visibility across social platforms. 📈 This feature is still evolving, so stay tuned—we’ll keep you updated as Netflix continues the roll-out.

Ever spent ages scrolling Netflix, searching for something to watch? Me too. And here’s the thing - we’re all picky. We don’t hit “play” unless something grabs us right away, fits our taste, and promises a good payoff. Social media is no different. Right now, people are scrolling through their feeds, just like they do on Netflix. They’re looking for content that hooks them instantly. If your post doesn’t, they’ll scroll right past you. So, how do you pass the Netflix test? Here’s how you can make sure your content stands out: ➡️ Know your audience. Netflix doesn’t show horror movie trailers to rom-com lovers. Your content should be just as targeted. Who are you really speaking to? Make sure your message resonates with the right people. ➡️ Hook them fast. Your first sentence is like a movie trailer. If you don’t grab them immediately, they’ll move on - just like skipping a movie after the first 10 seconds. ➡️ Keep it clear. Ever watched a trailer and still had no idea what the movie was about? Don’t let that be your content. Be clear about what you’re offering and why your audience should care. Your content doesn’t need to appeal to everyone, but it does need to grab the right people and keep them hooked. Does your content pass the Netflix test? Let me know in the comments - how do you keep your audience hooked? --- PS: I’m hosting a free challenge next week to help you get more visibility and engagement. Interested? Drop me a DM or comment below, and I’ll send you the details!

Here's What Netflix's First Big Redesign in a Decade Looks Like Can you judge it’s been 10 years since Netflix past made immoderate large changes to its interface? A caller TV app redesign volition beryllium rolling retired to a subset of users connected Thursday. It’s a caller Netflix for a caller streaming scenery that’s nary longer conscionable focused connected movies and shows lone but connected unrecorded sports oregon adjacent video games. Netflix Passwords, ChatGPT Can’t Detect AI, and No More CoTweets | Editor Picks The archetypal happening you’ll astir apt announcement is that the redesign of the TV app removes the left-most vertical menu. In its spot is simply a smaller, horizontal paper on the apical of the app with streamlined options including “Home,” “Shows,” “Movies,” and “My Netflix.” That second tab was archetypal added to the mobile app version, and present it’s connected TV arsenic well. If you deed the backmost fastener connected your remote, you should instantly instrumentality to the apical paper bar. Gone are tabs similar “New and Popular” and “My List.” The “Categories” paper is inactive there, but you’ll present person to find it successful the Search function. Image: Netflix The bigger changes are evident erstwhile you hover implicit the idiosyncratic tiles. Hang connected each tile for a beat, and it volition commencement playing a clip from the amusement oregon movie portion offering users a substance statement on with much info, similar the full runtime. Otherwise, Netflix volition inactive propulsion the algorithmically suggested “discover” contented front-and-center connected the Home tab. Shows and Movies volition besides connection that observe contented based connected what you oregon if Netflix knows what your friends similar to watch. Netflix’s elder manager of merchandise experience, Pat Flemming, told Gizmodo the streamer wants to marque navigating astir the app acold easier and cleaner. He said that successful Netflix’s merchandise research, they recovered users were doing “gymnastics with their eyes,” wherever they had to look each astir their surface for each amusement oregon movie’s description, trailer, ratings, and truthful on. That should each beryllium acold much contained successful each tile. “When you’re evaluating that peculiar movie, series, oregon crippled successful the future, you’ve got each that accusation determination successful beforehand of you,” helium said. The “New and Hot” tab volition inactive look successful the mobile app, but Netflix hopes the caller mentation volition simplify things capable that it tin cater to folks who person nary thought what they’re astir to ticker each night. Face it, however often did you deliberation you should cheque the “New and Popular” paper anyway? It’s just t...

"Netflix’s New Feature Could Be a Game Changer!" Netflix is rolling out an exciting new feature called "Moments" that could change how we interact with our favorite shows and movies. This feature is designed to solve two key use cases: 1) Save Your Favorite Scenes – Users can now save specific scenes from any movie or show, creating a personal library of memorable moments to revisit anytime. 2) Share on Social Media – With just a tap, you can share your favorite scene screenshots directly to social media, letting your friends see the best parts through your eyes. This feature is more than just a fun add-on. By encouraging users to share their favorite moments, Netflix can benefit from organic social media exposure, potentially reducing new user acquisition costs and boosting visibility. Isn't that awesome? Do you think the "Moments" feature lives up to the hype? Would you use it to share your favorite scenes? Comment below with your thoughts! PS: Follow Ishan Arora for more product related updates.

Great article from Bloomberg about Netflix's initiative to crack their password-sharing problem: https://lnkd.in/gySajvjV 📈 First of all, it was a great success! 𝐈𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐧𝐞𝐚𝐫𝐥𝐲 30 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐧𝐞𝐰 𝐩𝐚𝐲𝐢𝐧𝐠 𝐮𝐬𝐞𝐫𝐬 𝐢𝐧 2023 – marking their second-highest year for user growth. Based on Bloomberg insights, here's how Netflix executed this strategy: 🔍 They developed a model to distinguish between a single user traveling and one sharing their account with multiple people. ⚖️ They tested two methods to address freeloading: 1️⃣ Pay per household (Reed Hastings' approach) 2️⃣ Allowing account holders to add new users for an additional fee (Greg Peters' approach) 🌎 They conducted an A/B test in LATAM, where password sharing was most prevalent. They discovered that the second method led to more account upgrades. That says a lot about Netflix's experimentation culture! It's great to see; hopefully, more companies can follow the same path. I am pushing enough ads to monetize content to recognize that the subscription business model is not totally out of date 😉

🧠 Netflix has 260M subscribers, but they're also locked in fierce competition with platforms like AppleTV and Disney+. Here's how Netflix uses psychology and behavioral science to keep its edge👇 -- // The Netflix Paradox: Netflix operates under a marketing paradox: They need to have lots of titles to get people interested in subscribing (50k at last count) but to keep subscribers, Netflix has to get them to choose and stream content. And because an overwhelming number of options make it nearly impossible to commit to one title, Netflix has to show FEWER titles to get customers streaming. Here are a few ways Netflix uses psychology and behavioral science to make it easier for users to make a choice - knowingly or not: ✅ Make it risk-free to find a new show with Social Proof: People love to follow the crowd, and Netflix’s Trending Now category help them quickly find the next Squid Game, before it gets too mainstream. ✅ Make sure users are on top of trends with the Top Ten Effect: Our brains love Top Ten lists because it makes information easy to understand and act on. Netflix’s Top Ten helps users quickly find the shows that other people love (and have been pre-approved by the crowd). ✅ Create a personalized experience with the Cocktail Party Effect: People can't get enough personalized information (as long as it's not creepy). Netflix’s unique personalization algorithm is a huge competitive advantage compared to other streaming services (for now). -- ❤️ Found this interesting? Please like or share this post so it's easier for others to find.

Hot Take: Is Netflix Missing Out on the Power of Live Engagement? Let's be honest, we all binge shows on Netflix (even if I'm still mad at some of their cancelled shows, cough.... #Sabrina) They've revolutionized how we consume content, and their initiatives for interactive shows and game adaptations are a great move to expand existing fanbases. But here's a thought: what if Netflix explored live, in-show commenting? Imagine this: You're binging the new season of Bridgerton (yes #DearGentleReader I cannot wait for #Polin). A shocking twist happens, and your mind explodes with theories. Do you: Scenario 1: Keep watching, theorizing internally, wondering if others saw "THAT"? Scenario 2 (🙋♀️): Pause, and frantically scroll through TikTok (I don't go to Twitter anymore) to see reactions, hoping you're not alone in your crazy theories. Enter Scenario 3: Imagine your phone synched to your TV. With a tap, you open a live comment section within the Netflix app, mirroring the experience of YouTube live streams. Suddenly, even watching alone becomes a social experience. Benefits for Netflix: - Increased Engagement: Live comments create a buzz, keeping viewers glued and potentially sparking interest in less-hyped shows. - Data Gathering: Analyzing viewer reactions in real-time could provide valuable insights for future content creation. - Community Building: Fosters a sense of community around shows, encouraging viewers to connect and discuss their experiences. Of course, challenges exist. Moderation, trolls, and potential spoilers are real concerns. But with careful implementation, live comments could be a game-changer. What do you think? #Netflix #Streaming #LiveComments #FutureofTV #Community

Netflix has announced a new future which could completely change the way we discuss our favorite shows. With the new moments feature, fans will be able to easily share their favorite scenes from film and television offerings on Netflix. The feature integrates with mobile devices to allow viewers to share moments with their friends or to social media with a few quick button presses. As Netflix continues to try to stay ahead of other streamers by improving this platform, this is an interesting move. Streamers and content owners have long sought to prevent screen recording and screenshots on their platforms, and this new feature is a major swing in the opposite direction. Despite that, one can easily see why Netflix added the feature. With social media being a major tool for drawing attention to their content, this feature could create a surge of user-generated free promotion for their titles. As other streamers look to close the gap between their platforms and Netflix in terms of subscribers and viewership, it'd come as little surprise if they attempted to mimic this move. This also serves as a way to combat the ease of sharing on internet platforms like YouTube, which continue to compete with streamers for viewership from younger audiences. I'll be interested to see what Netflix show will be next to have its viral moment on social media, with sharing clips now made easier than ever. Colin Connolly Esquire Group Inc.

YouTube Is Dominating Netflix... And It's Not Even Close 🚨 The Big Realization:  Netflix needs to start thinking more like YouTube—or it might face a serious existential threat down the road. Let's be clear: Netflix isn't disappearing anytime soon. They have a long runway. But in its current state, Netflix can’t continue forever without adapting. Nielsen's The Gauge Report for July 2024 paints a compelling picture: 📈 YouTube is Growing: - A year ago, YouTube held 9.2% of all streaming watch time.   - Last month, that number was 9.9%.   - Today? YouTube commands 10.4% of all streaming watch time—a significant leap. 📉 Netflix is Shrinking: - In July 2023, Netflix accounted for 8.5% of streaming watch time.   - Today, it’s at 8.4%.   - While streaming watch time overall is growing, Netflix is struggling to keep up with the competition. So, what’s driving this shift?  YouTube’s growth is fueled by the relentless drive of everyday creators—people striving for fame, influence, or virality. YouTube’s algorithm works like a charm, serving up content that users crave, driving engagement through the roof. Meanwhile, at Netflix: - Netflix invests billions in content, hoping for hits like “The Get Down,” but the returns often don't match the investment.   - The platform lacks the ability to deeply tap into the zeitgeist, growth-hack user engagement, or become the go-to source for the viral moment of the hour. The Silver Lining for Netflix: Despite its challenges, Netflix has a clear edge over traditional studio-reliant content. Legacy players can’t compete, and some may not survive in the long run. But here’s the kicker: If the creator economy is driving the shift from traditional TV to streaming, then YouTube is already leading the race—and Netflix might need to play catch-up. The Future of Video is Uncertain:  - Interactivity, Generative AI, Gaming, the Metaverse—these are all wild cards that will reshape our consumption habits. But for Netflix to stay in the game, it needs to figure out its version of creator economy participation. - The race is on, and right now, YouTube is in the lead.   - While we don’t know if Netflix can become more like YouTube, YouTube becoming more like Netflix could be just a flip of a switch.

🎬 Netflix officially made me rethink why I pay for their service. With a market cap of 𝟑𝟓𝟐𝐁 𝐚𝐧𝐝 𝟏𝟑,𝟎𝟎𝟎 employees they needed to deliver what they promised. As a fan I expected a flawless exhibition of the Jake Paul and Mike Tyson fight. But that's not what me and millions experienced. 𝑁𝑒𝑡𝑓𝑙𝑖𝑥 𝑓𝑜𝑟𝑔𝑜𝑡 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑓𝑢𝑛𝑑𝑎𝑚𝑒𝑛𝑡𝑎𝑙: Your brand is only as strong as your ability to deliver, especially when it counts. 🎥 A packed arena. 🎥 Celebrities lining the front row. 🎥 The biggest women’s fight of the year. 🎥 A viewer worthy card. 🎥 The hype was through the roof. 𝑇ℎ𝑒 𝑠𝑡𝑜𝑟𝑦𝑡𝑒𝑙𝑙𝑖𝑛𝑔? Immaculate. Viewers at home, like me, were ready for an epic night. 𝐵𝑢𝑡 𝑖𝑛𝑠𝑡𝑒𝑎𝑑 𝑜𝑓 𝑎 𝑠𝑒𝑎𝑚𝑙𝑒𝑠𝑠 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒? We got... ⚙ Buffering screens. ⚙ Pixelated fighters. ⚙ Delayed feeds. For those of us who tuned in, it was like watching the most anticipated movie of the year... through a scratched DVD or using DIAL UP. In that moment, 𝐍𝐞𝐭𝐟𝐥𝐢𝐱 𝐰𝐚𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐚 𝐟𝐢𝐠𝐡𝐭—𝐭𝐡𝐞𝐲 𝐰𝐞𝐫𝐞 𝐩𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐡𝐨𝐥𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲. 𝐵𝑟𝑎𝑛𝑑 𝑙𝑒𝑠𝑠𝑜𝑛 𝑙𝑒𝑎𝑟𝑛𝑒𝑑: It doesn’t matter if you’re making billions. Employing thousands, or dominating your industry. If you can’t show up and deliver when your audience is counting on you, 𝐚𝐥𝐥 𝐭𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞, 𝐦𝐨𝐧𝐞𝐲, 𝐚𝐧𝐝 𝐩𝐫𝐞𝐬𝐭𝐢𝐠𝐞 𝐦𝐞𝐚𝐧 𝐧𝐨𝐭𝐡𝐢𝐧𝐠. A brand isn’t just flashy videos or slick marketing. It’s built on trust. On consistency. 𝐎𝐧 𝐩𝐫𝐨𝐯𝐢𝐧𝐠, 𝐨𝐯𝐞𝐫 𝐚𝐧𝐝 𝐨𝐯𝐞𝐫, 𝐭𝐡𝐚𝐭 𝐰𝐡𝐞𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐩𝐚𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞, 𝐲𝐨𝐮 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫. Netflix may not feel it now, but there’s a cost to dropping the ball. Fans will remember that when it mattered most, the platform they trusted let them down. So if you’re building a brand—whether it’s a business, a personal reputation, or anything else—remember: You can have all the hype and resources in the world, but 𝐢𝐟 𝐲𝐨𝐮 𝐟𝐚𝐢𝐥 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐮𝐧𝐭𝐬, 𝐢𝐭’𝐬 𝐠𝐚𝐦𝐞 𝐨𝐯𝐞𝐫. The basics aren’t sexy, but 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. Anyone else feel the same way? ˙✧˖°📸⋆｡ ˚ Throwback: Hanging at the Hard Rock Las Vegas with 𝐭𝐰𝐨-𝐭𝐢𝐦𝐞 𝐡𝐞𝐚𝐯𝐲𝐰𝐞𝐢𝐠𝐡𝐭 𝐜𝐡𝐚𝐦𝐩 𝐇𝐚𝐬𝐢𝐦 "𝐓𝐡𝐞 𝐑𝐨𝐜𝐤" 𝐑𝐚𝐡𝐦𝐚𝐧. Some legends know how to win on both fronts. 🥊👊