Emerture’s Post

Most startups try to secure funding before reaching the PMF stage, and many choose to prove customer demand for their new business model without investing much. The best position to successfully close a round is when you have gathered sufficient proof points. Your ability to assemble a credible team together, closing letters of intent with marquee customers, and other milestones that can further prove your ability to execute and deliver. At later stages, proof points are all about metrics, i.e. traction, marketing ROI, unit economics, etc. These are critical parts of any fundraising process and are especially so when investors are more risk-averse. At early stages if a business cannot demonstrate or show growth or show that customers want their product or service, it is unlikely they are going to attract much interest from investors. Ultimately, your chances of securing funding is directly proportionate with the amount of evidence you can demonstrate on traction gained. #startups #fundraising #investability #stageofevolution #emerture

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