DOUX’s Post

The Future of Experiential Retail: Experiential retail remains a defining trend in 2024🎾. In-person shopping experiences, especially those incorporating entertainment and wellness, are driving foot👣 traffic and consumer engagement. Successful retail spaces are those that offer more than just products—they provide memorable experiences. This trend is also pushing the growth of celebrity-driven retail brands focusing on brick-and-mortar stores. Learn more about the evolution of retail here: https://lnkd.in/gAtk_SX4 #CRE #SVN #CCIM #svnimbrie #CommercialRealEstate #RealEstateInvestment #RetailInvestment #InvestmentAnalysis #RealEstateTrends #MarketInsights #RealEstateTechnology #RetailTrends #InvestmentOpportunities #RealEstateMarket #StrategicPlanning #RealEstateStrategy

The retail industry is continually adapting to new consumer trends and preferences, and right now, there is a strong emphasis on experiential retail. This customer experience approach significantly transforms the shopping experience by incorporating interactive activities that engage customers. The goal of experiential retail is to alter the way consumers connect with brands and make purchasing decisions. With regular shopping competing with online stores, experiential retail offers a fresh opportunity to create memorable experiences that keep customers returning for more. According to Rhonda Hiatt, CEO of Clear M&C Saatchi, "Retail is on the brink of a renaissance, characterized by great advancement and economic rebirth," driven by the rise of experiential retail. But what exactly is experiential retail, and how can you implement this type of strategy in your store? We explore experiential retail, covering benefits, challenges, examples, and more. What is experiential retail? Read the full article here ▶ https://lnkd.in/eufTHETw _ #ExperientialRetail #RetailInsights

"Exploring the Impact of Experiential Retail on Commercial Real Estate" Read the full article below..

The shopping experience of the future will be just that: an experience. — Blake Morgan, "The customer of the future" Retail is no longer just about products; it’s about the relationship between a brand and its users. And retailtainment is set as a visionnaire response. It has become a vision, a proposition that sets the future today. It is why experiential retail is the future of shopper engagement. #GRIDXLuxembourg #GRIDX #luxembourg #retailtainment

How can businesses adapt their retail strategies to respond to shifting consumer preferences, including the rise of e-commerce, omni-channel experiences, and experiential retail?

"Exploring the Impact of Experiential Retail on Commercial Real Estate" Read the full article below..

⚗ ⚗ ⚗ ⚗ ⚗ The Age of Experiential Retail Experiential retail is becoming more and more popular as brick and mortar stores try their hardest to pull consumers away from shopping online and into their physical stores. In the increasingly competitive retail market, unique experiences are key in helping make sure you stand out from the crowd. Experiential retail is about creating an experience which is beyond the norm and defies traditional retail marketing techniques in the physical retail space. As consumers choose to invest in experiences rather than products, creating an immersive retail experience is key to compete and capture the consumer’s attention. With the rise of internet shopping, consumers do not simply go in-store when they have the ability to do their shopping from the comfort of their own homes. Companies need to create memories to elevate the shopping experience by fusing retail and entertainment together, creating experiential experiences.

I was in the Westfield shopping centre yesterday there was so many great examples of visual Retailing. One store I was impressed with was Aesop WHY🧐 Having worked with Retail brands like Rituals in the past I know the power of creating an experiential experience for customers and how that increases the Kpis in the business. This store had its first touchpoint of this outside the store whereby you could try the product before entering the store as it was part of the window display. I loved seeing this as I know from working with retail brands that it increases conversion rates and footfall. Did you know that up to 50% of customers that try your product will buy???? How easy is it for your customers to buy and how interactive do you make it for them? #retailing #experiences #retaildisplay

BWT Capabilities – The Rise of Experiential Retail Welcome to the future of retail – where the experience is the product. Learn more about the rise of #experientialretail and how retailers are transforming shopping into an experience 🌟 https://bit.ly/4a6lzpU

Experiential brands are revolutionizing the concept of retail spaces by creating immersive and engaging environments for consumers. Brands like The Picklr, Chicken N Pickle, Pickle Haus, Kids Empire and Pickle N Pins are transforming traditional shopping centers into vibrant, dynamic destinations that offer more than just products – they offer unforgettable experiences. This shift in the retail landscape is reshaping the way that retail centers are leasing space. Landlords are now seeking out experiential brands that can draw in foot traffic, increase dwell time, and ultimately drive sales. These brands are not only filling vacancies in shopping centers, but they are also redefining the value proposition of these spaces. By incorporating experiential elements, retail spaces are becoming more appealing to both consumers and tenants alike. This trend towards experiential retail is proving to be a game-changer for the industry, as it creates a win-win situation for all stakeholders involved. #retailinnovation #retailre #experientialmarketing #retailtrends #experientialbrands #retailcenterleasing #shoppingexperiences