Emma Powney’s Post

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

Drumroll, please... Employee advocacy has officially claimed the top spot in an influencer marketing trends report! Why is this such a revelation? Historically, the focus within influencer marketing has been on external influencers, with internal influencers (employees) being an afterthought. Times are changing, though; companies are being asked to do more with less, and organisations are waking up to the impact and cost-effectiveness of employee advocacy. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll drop the link to the full Ogilvy report in the comments. #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding

Amidst the flood of marketing trend reports… This one stands out to me for one reason. For the first time (that I can remember), employee advocacy has claimed the top spot in an influencer marketing trends report. Why is this such a big deal? Traditionally, the industry spotlight has been on external influencers, while internal influence has been an afterthought. It's great to see the industry fully recognizing and backing the power of internal voices for driving impactful change. When your team is passionate about your brand, their advocacy can transform your company's reputation from the inside out. From boosting brand awareness to enhancing your employer brand, employee advocacy is the no-brainer strategy for 2024 and beyond. I'll drop the link to the report in the comments 👇 #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

Amidst the flood of marketing trend reports… This one stands out to me for one reason. For the first time (that I can remember), employee advocacy has claimed the top spot in an influencer marketing trends report. Why is this such a big deal? Traditionally, the industry spotlight has been on external influencers, while internal influence has been an afterthought. It's great to see the industry fully recognizing and backing the power of internal voices for driving impactful change. When your team is passionate about your brand, their advocacy can transform your company's reputation from the inside out. From boosting brand awareness to enhancing your employer brand, employee advocacy is the no-brainer strategy for 2024 and beyond. I'll drop the link to the report in the comments 👇 #EmployeeAdvocacy #InfluencerMarketing #SocialSelling

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding

“Influencer marketing is for B2C brands” 🤦 If this is your own take, then you might need to redefine what an influencer is. Employee advocacy (‘internal’ influence) comes in at #1 for Ogilvy’s influencer marketing trends for 2024, a strategy that has typically focused on external influencers. It feels like a no-brainer at this point: companies are being asked to do more with less, and the cost-effectiveness and ROI of employee advocacy programs are staggering. “Running an employee advocacy programme is an untapped resource for most brands. It's a cultural journey with your team to enable authentic individual opinion whilst working within the company’s values, that can influence everything from future customers to finding top talent." - Beth Saint, CMO @ Schroders I'll leave a link to the report in the comments 👇 #EmployeeAdvocacy #SocialSelling #EmployerBranding