Front-End(Reactjs) || Operations Officer || Sales & Customer Relations Personnel || Virtual Assistant(ALX)
GREAT INSIGHT
"It's very easy to spot gaps in the market. The real insight is plotting whether there is a market in the gap." - Bright Simons", CEO of Mpedigree, at Africa@Scale 2024. This quote hits home for every entrepreneur and business leader. At our recently concluded Africa@scale Summit, this was one of the key conversations held. While we often pride ourselves on identifying market gaps, Bright reminds us of a crucial truth: not every gap represents a viable business opportunity. It's a powerful reminder that successful innovation isn't always about finding what's missing but understanding if there's genuine demand and willingness to pay for a solution. Many startups fail not because they didn't spot a gap, but because they didn't validate if that gap had a sustainable market. As entrepreneurs, this insight is important for our journey to participate in the global economy. #entrepreneurship #innovation #businessstrategy #marketresearch #startup #Africa@scale #AHC