Encycle’s Post

Today is the first day of Everewear 1-on-1's!🎉 This is the next phase of the Everewear Pilot rollout. They will run from June 17th-July 31st. You can schedule here: https://lnkd.in/gd9Gj54W As the founder, I am so passionate about building a great product, which means I need your help! As sustainable fashion enthusiasts and avid thrifters, we are building this platform together. During our 15 minute 1-on-1, you will have the chance to walk through the Everewear platform with me and give your feedback along the way. Ahead of our meeting, I will send you the invite to the platform, and then we will walk through it together. This will give you the chance to see the whole website and create a style profile that is catered to you. I will have structured questions throughout the meeting and a survey for you to fill out, so we can document your feedback. 😊 Disclaimer: Don't be afraid to call my baby ugly. The only thing that would make me cry is having a product that doesn't bring value to people, so I need any and all feedback. 💗💚

Interested to hear your thoughts on the below - I personally think this is a very powerful piece.

Crocs are the sign that we have collectively given up on this world, couldn't agree more 😀 Crocs: The Ultimate Symbol of Comfort Over Conformity In a world where fashion often means discomfort, Crocs have boldly declared, "Why suffer?" These quirky, comfy shoes have become the go-to for those who prioritize comfort over societal norms. Love them or hate them, Crocs have carved out a niche in the market, proving that sometimes, practicality wins. So, here's to Crocs—because life is too short for uncomfortable shoes! This brand also showed that masses can be influenced by a trend , I as a critical thinker will never advice to follow the trend, but this brand makes you wonder was it just trend or comfort or both ? Although ,I appreciate their business sense for marketing it as a comfort . #Crocs #ComfortOverConformity #BusinessTrends #FashionRevolution #PracticalFashion

In a fiercely competitive segment where price wars, discounts, and heavy marketing spends are the norm, true growth lies in building brands that inspire loyalty and preference beyond short-term gains. 📈 My Milestones, a kidswear brand, has a strong online presence, with some of the best-selling products in baby and kidswear on major marketplaces. Now, as it moves into an omnichannel model, we saw a unique opportunity to differentiate and drive lasting consumer connection. To break free from the race to the bottom, we built the new brand around an inspiring product promise: making "sophisticated comfort" accessible for families. This brand evolution is designed to capture a growing segment of discerning consumers willing to invest in brand, quality and style for their children, setting the stage for sustained growth and profitability. We work with brands to ensure that they become well-positioned players in the high-potential segments, by building unique, defensible propositions and strong foundations that help brands scale across online and offline channels.

Are you treating your marketing content like a £2 SHEIN top? 😳 🔹Save this mini-guide now so that you can go back to it 🔹Swipe to find out if YOU have a “fast fashion marketing mindset” (and how you can make it more sustainable) Had you ever thought about your marketing from this perspective? PS. I’m like that with actual fashion, too. Years ago, I was very ignorant on this subject and used to go for Primark hauls WITHOUT knowing/thinking about their consequences 😔 Now, I stopped supporting brands that promote overconsumption, choose unsustainable fabrics, and hide sweatshops. And I prefer second-hand 80s clothes, anyway 😍 #BrandMessaging #Marketing

Considerably less focus on #sustainability this year at #CannesLions2024 but Saturday Night Live / SNL delivered a #FastFashion hit that succinctly delivers poignancy. Watch the SNL Fast Fashion segment here: What do you think? #SNL #SNLskit #ReduceReuseRecycle #Shein #Temu #SustainableFashion #SustainableLifestyle

Download License Global 's first ever "Deep Dive Into Fashion". It was great to share some thoughts on the future of Print on Demand in licensing. “The print quality with the newest machinery is equivalent, if not a better hand-feel than screen printing,” says Trevor George, chief executive officer, Trevco. “The print speed is picking up, allowing print-on-demand T-shirts to inch closer to screen print retail price points. Eventually, one day, printon-demand will be so fast that a print-on-demand licensed T-shirt could be sold online for nearly the same price as brick-and-mortar."

Love this language from Nike inside their shoe box about reducing #Waste. They have the space, so instead a list of claims, they tell a little story. Very approachable and engaging. And if I could give them one other recommendation-- include the How2Recycle® (H2R) logo somewhere nearby. So that after shoppers are done with the box, they know HOW to #Recycle it correctly. #Sustainability #Communications

Fast Fashion "How so cheap? "Don't worry about it." Great fake advert by Saturday Night Live for a fast fashion brand. I found the ending particularly on point. The awareness of issues surrounding fast fashion of labor exploitation, toxic chemicals and poor quality are widely reported but... "Would you stop buying it?" #careaboutwhatyouwear #circularfashion #regenerativedesign https://lnkd.in/d6F-RmTt

Actively Black is redefining DTC athleisure with purpose-driven clothing and unstoppable growth. Learn 3 key insights into how this brand is making waves in the industry. Read the full article on the blog: https://hubs.li/Q02MCB0F0 #ActivelyBlack #DTC #Athleisure