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As we hurtle through the 24/25 academic year it is now clear estimates, on the market size of NIL have been vastly underestimated. Current indications suggest a 40% year-over-year growth, which should settle in just under $1.7 billion. All indications the NIL market has a long way to go. Following the landmark 2021 Supreme Court ruling, allowing athletes to share economics with colleges and universities, it was clear there was going to be a dramatic shift in the media marketplace. What was not clear with how "legacy media" would capitalize on this emerging market opportunity. The timing of this ruling has favored new market playets who have capitalized on changing viewer consumption habits and the rise of new digital media. Front and center, The College Sports Company led by Founder, Porter G. and Co Founder Andrew Brenneman, have worked swiftly to build a truly impressive client base, including; University of Louisville , Penn State University, Brigham Young University, University of Kentucky , Clemson University and a large and growing roster. With fresh capital from Crosslink Capital, Boston Seed Capital, Multicoin Capital, Shadow Lion (Tom Brady's Media Co.), Dave Nemetz ( formerly Bleacher Report Report), the pace of play is only accelerating! #NIL #CollegeFootball #Collegebasketball #Collegesports

As the 2024 College Football National Championship approaches, Nielsen reports that fans consumed 154 billion minutes of the sport, highlighting the increasing need for athletic departments to reassess their strategies for media, branding, monetization and marketing. Earlier in the season, our Chief Business Officer, Matt Starker, shared his insights with Sports Business Journal on this shift, emphasizing how athletic departments can stay competitive in the evolving media landscape. By embracing direct-to-consumer models, universities can boost fan engagement and unlock greater value for both athletes and programs. Check out the article to learn more: https://bit.ly/3YqjZuZ

College Sports are a multi-billion-dollar business, and the community that consumes them is active and on the go. Through streaming and social media, digital viewership has rebounded, and live attendance is back — even surpassing pre-pandemic levels. College Sports Fans are affluent and always on the hunt for entertainment, but their profile doesn’t end there. As we approach what is sure to be another record-breaking year in brand investment in college sports media and sponsorships, having a definitive and data-driven view of who College Sports Fans are and how to reach them most effectively will be critical to ROI. In this report, the Sports Innovation Lab team breaks down the different personas of College Sports Fans, diving into their transaction-based purchase behaviors, geographic penetration, and influence. Once you understand this modern #CollegeSports Fan, we dig deeper by providing strategic and tactical recommendations for optimizing your campaign effectiveness in the upcoming season. 🚨🏈📈DOWNLOAD THE FREE REPORT NOW: https://lnkd.in/geSJdW9p

Got data? Then let me write public your story!! (Tech background meets Masters in digital media). Here is an example of one of my recent pieces. #ghostwriter #digitalmedia #Depaulalum #DePaulWRD

In recent times, college sports programs have experienced a remarkable increase in their valuations. This surge is primarily driven by conference realignments and lucrative media rights deals. The landscape of college athletics is changing rapidly, and the financial implications are significant. According to a recent report, the average valuation of college athletic departments has risen […]

At Sports Innovation Lab, we don’t just follow college sports fans—we know them. Our data-driven insights dive deeper than ever before, uncovering what truly motivates their loyalty and engagement and what brands and retailers they engage with. If you want to stay ahead of the game, you need to understand the fans who fuel it and reach them. Download the free report and reach out for us to help you connect to these high value cohorts and break all revenue records! #FanIntelligence #CollegeSports #DataDrivenInsights #Audiences #Adtech

Thinking of entering the college sports market? You'd better have your game face on. In the three years since NCAA reversed its ban on athletes earning money from their name, image, or likeness, the market has grown increasingly competitive—with major players like Redbird Capital and Weatherford Capital stepping in. As teams compete to build the best rosters, it’s expected to grow more than 40 percent year-over-year with a projected NIL transaction volume of nearly $1.7 billion in 2024/2025.

The college sports landscape is undergoing a seismic transformation, with emerging economic models challenging traditional operational frameworks. JohnWallStreet's upcoming Private Equity x College Sports event aims to explore these critical shifts in real-time. Scheduled for January 20, 2025, in Atlanta, the event will convene top leaders from collegiate athletics and private capital markets. Featuring luminaries like Mark Dowley from RedBird Capital and Kevin Mayer of Smash Capital, the gathering promises unprecedented insights into sports investment strategies. Key conference commissioners, including Brett Yormark of the Big 12 and Gloria Nevarez from Mountain West, will discuss the profound impact of Name, Image, and Likeness (NIL) regulations. These new rules are fundamentally restructuring how athletic departments generate and manage revenue. The event highlights emerging challenges: limited investment in human capital, real estate development, and intellectual property commercialization. Strategic private capital could provide innovative solutions to these systemic constraints. As collegiate sports navigate unprecedented economic complexity, this event represents a critical junction for understanding future investment and operational paradigms. #CollegeSports #PrivateEquity #SportsBusiness

Private equity is carving out a stake in college athletics, driven by evolving athlete compensation laws, billion-dollar broadcasting deals, and untapped revenue potential in media rights, marketing, and infrastructure. The future of college sports is being reshaped. #CollegeAthletics #PrivateEquity

Today, brands and universities are scrambling to solidify financial terms to field the most competitive teams possible while maximizing revenues. For brands like EA Sports, Powerade, Nike and others who are heavily engaged in NIL deals, investing in college NIL agreements is a great way to reach younger audiences and to affirm their position with that demographic. #entrepeneurs #publicrelatons #advertisingandmarketing #journalism #streamingmedia #digitalmarketing #artificialintelligence #womeninsports #healthinsurance https://lnkd.in/emJ2qk6p