Founder @ Edwave Digital | Helping Educational Institutions Develop Student Enrollment & Recruitment Funnel | Lead Trainer | Higher Ed Digital Marketer
𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗙𝗶𝗲𝗿𝗰𝗲—𝗔𝗰𝘁 𝗙𝗮𝘀𝘁 𝗼𝗿 𝗟𝗼𝘀𝗲 𝗢𝘂𝘁 𝗼𝗻 #𝗔𝗱𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 The most dangerous phrase in education Industry today? "𝗟𝗲𝘁’𝘀 𝗸𝗲𝗲𝗽 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗶𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀, 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝘄𝗲𝗹𝗹-𝗽𝗹𝗮𝗻𝗻𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆." Here’s why relying on random posts without a clear strategy can hold your institution back: 𝟭. 𝗜𝘁 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 • Creates an illusion of “effort” without true direction • Lacks clear objectives and measurable outcomes • Without a focused approach, your institution becomes one of many voices in the crowd 𝟮. 𝗜𝘁 𝗶𝗴𝗻𝗼𝗿𝗲𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗱𝗲𝗹𝗮𝘆 • Competitors with strong, strategic campaigns are building trust and visibility • Students and families engage more with brands that have clear, relevant messaging • You lose valuable insights on what resonates with your audience while competitors gain them • Expectations for digital presence keep rising—students want to connect with institutions they can relate to 𝗜𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗮 𝗳𝗮𝗹𝘀𝗲 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Assumes that any social media activity is good activity • Ignores the need for targeted, meaningful content that builds brand identity • Misses the opportunity to learn from engagement data to improve future campaigns 𝗦𝗶𝗴𝗻𝘀 𝗼𝗳 𝗮 "𝗽𝗼𝘀𝘁-𝗮𝗻𝗱-𝗵𝗼𝗽𝗲" 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗶𝗻 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀: → Believes any social presence is better than none → Hesitates to develop a digital marketing plan due to past results → Focuses on quantity over quality, lacking clear messaging and goals → Views social media as a secondary task rather than a vital tool for enrolment 𝗔 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗡𝗢𝗪: • Develop a cohesive social media strategy with clear objectives and measurable milestones • Create content that reflects your institution’s unique strengths and speaks to prospective students’ needs • Invest time in analyzing what works and adapting based on data • Engage with your audience thoughtfully to build long-term connections • Replace “Let’s post and see what happens” with “How can our social media support our mission and attract new students?” With admissions competition on the rise, Edwave Digital don’t just want you to be present on social media—but be strategic, purposeful, and impactful. #EducationMarketing #HigherEdMarketing #SocialMediaStrategy #StudentRecruitment #AdmissionsStrategy #EdTech #DigitalMarketing #EnrollmentGrowth #EducationalLeadership #StudentEngagement #FutureOfEducation #BrandBuilding #EducationTrends #MarketingTips #CompetitiveAdvantage #ContentStrategy
