Jo Marshall’s Post

“We’ve got nothing to talk about” Said no university, ever. If you’re a higher education institution (the kind of client we work with most), you’ll likely to have the opposite problem. Chances are you’re brimming with stories you could talk about on your website and social platforms. Stories about your research Stories about your students Stories about how you’re working with industry And each of those stories has the potential to: Build your reputation Bring your brand to life Sell your student experience Show your impact Position you as a leader in the areas you want to be known for So, the question isn’t (in most cases), what have you got to talk about? But rather, are you making the most of all those brilliant stories? Because if you’re not sharing those examples in a clear and compelling way, it’s a massive missed opportunity to show people who you are and what you can do. *** Are you sharing your stories and getting the most value from them? If not, and you need a hand with any of it… I run a little copy and content agency that specialises in helping unis share the brilliant things their academics and students are doing using case studies, profiles and other kinds of stories. If you’d like an initial chat to see how we can help, book a free Copy Chat below. 🙏 #UniversityMarketing #HigherEducationMarketing #BanishTheBlah

𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗙𝗶𝗲𝗿𝗰𝗲—𝗔𝗰𝘁 𝗙𝗮𝘀𝘁 𝗼𝗿 𝗟𝗼𝘀𝗲 𝗢𝘂𝘁 𝗼𝗻 #𝗔𝗱𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 The most dangerous phrase in education Industry today? "𝗟𝗲𝘁’𝘀 𝗸𝗲𝗲𝗽 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗶𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀, 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝘄𝗲𝗹𝗹-𝗽𝗹𝗮𝗻𝗻𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆." Here’s why relying on random posts without a clear strategy can hold your institution back: 𝟭. 𝗜𝘁 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 • Creates an illusion of “effort” without true direction • Lacks clear objectives and measurable outcomes • Without a focused approach, your institution becomes one of many voices in the crowd 𝟮. 𝗜𝘁 𝗶𝗴𝗻𝗼𝗿𝗲𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗱𝗲𝗹𝗮𝘆 • Competitors with strong, strategic campaigns are building trust and visibility • Students and families engage more with brands that have clear, relevant messaging • You lose valuable insights on what resonates with your audience while competitors gain them • Expectations for digital presence keep rising—students want to connect with institutions they can relate to 𝗜𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗮 𝗳𝗮𝗹𝘀𝗲 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Assumes that any social media activity is good activity • Ignores the need for targeted, meaningful content that builds brand identity • Misses the opportunity to learn from engagement data to improve future campaigns 𝗦𝗶𝗴𝗻𝘀 𝗼𝗳 𝗮 "𝗽𝗼𝘀𝘁-𝗮𝗻𝗱-𝗵𝗼𝗽𝗲" 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗶𝗻 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀: → Believes any social presence is better than none → Hesitates to develop a digital marketing plan due to past results → Focuses on quantity over quality, lacking clear messaging and goals → Views social media as a secondary task rather than a vital tool for enrolment 𝗔 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗡𝗢𝗪: • Develop a cohesive social media strategy with clear objectives and measurable milestones • Create content that reflects your institution’s unique strengths and speaks to prospective students’ needs • Invest time in analyzing what works and adapting based on data • Engage with your audience thoughtfully to build long-term connections • Replace “Let’s post and see what happens” with “How can our social media support our mission and attract new students?” With admissions competition on the rise, Edwave Digital don’t just want you to be present on social media—but be strategic, purposeful, and impactful. #EducationMarketing #HigherEdMarketing #SocialMediaStrategy #StudentRecruitment #AdmissionsStrategy #EdTech #DigitalMarketing #EnrollmentGrowth #EducationalLeadership #StudentEngagement #FutureOfEducation #BrandBuilding #EducationTrends #MarketingTips #CompetitiveAdvantage #ContentStrategy

While over half of international students start their research six months before applying, let's face it: the other half needs more time. Our conversion cycles aren't limited to just six months. Enter the power of early brand building. By engaging with students early on, we warm up audiences and pave the way for higher application numbers. An effective HE marketing strategy goes beyond the typical 'Study here because we're great' or 'Apply now to secure a seat.' It's about nurturing a trusting relationship by answering questions and addressing concerns every step of the way. #StudentJourneyPlanning #EarlyEngagementStrategy #HEMarketingSuccess

I am writing to express my gratitude to the Bensimon Byrne team - Rachel Abrams, Gints Bruveris, Ana Segurajauregui Sanchez, and John Pavacic. Thank you for staying after hours to meet with my colleagues and I to share your creative expertise, comprehensive feedback, and brilliant insights into our creative portfolios. Rachel Abrams your feedback on the importance of clarity when developing creative work is thought-provoking and inspiring. I will take what you said about not relying too heavily on borrowed interest to further develop my portfolio to showcase more human connections based on consumer insights. I will make the creative more relevant to both the product promotion and the need for it. Ana Segurajauregui Sanchez your passion for advertising is incredible. I will apply your genius ideas on how AI can be used as a tool to bring the ad concepts I brought to life. You gave myself and Joseph Mollard incredible ideas on how to use AI in advertising and I am excited to hopefully meet again to show you our progress. John Pavacic your story of commitment to lifelong learning with your experience at OCAD and beyond resonated with us. Creative projects sometimes must go beyond what is outlined for us to produce. Your clear dedication to your craft and tips on how to produce memorable written content sparked several ideas for us. Your concept of finding new ways to share familiar copy was amazing and we will implement it into our final capstone project! Cynthia Rubino Massive thank you for organizing this experience for us. This was an experience of a lifetime. This was my colleagues and I's first time seeing an agency. After this experience, I feel fulfilled knowing that this is the industry for me. The passion, and genius behind what inspires positive change through creativity is inspiring and I look forward to starting the journey into creative development and strategy. As a third-year student at the Pilon School of Business at Sheridan College, the process of entering the workforce has been intimidating but exciting. This experience gave us a new learning path on insights into what it takes to elevate what we have learned to the next level. Thank you to everyone who took the time to make this incredible experience possible for us. We appreciate you! #Sheridan #AdvancedDiploma #ExperientalEducation #AdvertisingandMarketing #FieldPlacement #CreativePortfolio Anaum Shafi Joseph Mollard Kyle Spurrell Le Trinh Mariia Tokar Mohit Sreenath Tishika Soni

Jane: Ebuka, I want to learn a new skill o. Which one is currently trending so I can learn it. Me: Which skills do you have currently? Her: Fashion and design, Digital marketing, customer service and data analysis. I heard tech is the way now. Me: Ah, You have all the skills you need to thrive already. This was a recent conversation I had with a lady. I have also had same conversations with different youths and it amazes me how some people can't build with what they have already. Jumping on every trending skill won't make you standout or successful. You don't need to learn every skill that you come across, choose a few skills that align with your goals and build on them. Some youths are literally sitting on a goldmine but they don't know it. Mastery is a specific skill that can set you apart from the crowd. While it is important learn new skills, it is equally important to streamline your skills to one or two focused areas. Don't be a jack of all trades. Before you learn that skill, you need to answer some important questions. 📌 Why do I want to learn this skill? 📌 What is my motivation for learning this skill? 📌 How will this skill benefit me on the long run? 📌 How does this skill align with my current career or personal goals? Answering these questions will help you make an informed decision on whether to pursue or not. Temi Badru is an exceptional Lawyer who has also built a solid career as an international conference moderator. Simeon Taiwo - The BrandCore Strategist and Okoye Chinelo are personal branding and digital marketing specialists. My Egbon Yemi Faseun, Segun Akiode, 'Lara Yeku and Jude Adigwe are thought leaders in the HR field. Oche Writes is one of Africa's leading creators. Dr. Sijibomi Ogundele is real estate and hospitality expert. Most of you don't know but he is a lawyer. Chuma Nnoli is an accomplished on air personality, compere and a rhyme master. Nough said. Focus on a few skills, set clear goals, build your brand around them and stay consistent. Build, build and keep building.

I really didn’t want to have to write about this … ☹️ Last Wednesday marked the end of the Girls in Marketing Digital Growth Programme Over the past two weeks thousands of marketers from all over the world have been able to up their digital marketing game by participating in 4 learning packed sessions! It has been so good to connect with people from all over the world and continue to develop my skill set. Below are my key takeaways from the final session : → Maximising and Understanding Your Marketing Budget(s) with Lisa Pearson 📍You must align your budgets with your customers and business priorities 📍Marketing budgets come in all different sizes so as a general guideline follow the below strategy: Small-medium budget = content and social media campaigns Large budget = research and development/brand awareness and flexibility → Navigating Stakeholder Dynamics: Building Confidence and Assertiveness with Amy Lewin I loved this session! The below points were taken from Amy’s slide at the end of the session and I thought they were really important reminders: 📍Remember that you were hired for a reason so stand behind your ideas and deliver them with conviction 📍Don’t let job titles intimidate you, everyone’s career started somewhere 📍Ask yourself, what advice would I give to a friend in this situation? 📍Remember that if one role, organisation or industry isn’t right for you, it’s an opportunity to learn and grow 📍Relationships go two ways and communication is key As always, a huge thank you to Olivia Mae Hanlon for putting this together and to the sponsors Semrush and Hostinger. #digitalmarketing #apprentice #professionaldevelopment

𝗪𝗵𝗮𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝘀 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀’ 𝗔𝗱𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀? 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗱! We recently conducted a survey to uncover the key factors influencing students' admission decisions, and the responses offer valuable insights into the modern student mindset: 📊 𝗧𝗼𝗽 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗙𝗮𝗰𝘁𝗼𝗿𝘀: 1️⃣ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 (𝟯𝟯.𝟵𝟭%) - The #1 driver for decisions, highlighting the power of engaging content and ads in shaping preferences. 2️⃣ 𝗥𝗲𝗹𝗮𝘁𝗶𝘃𝗲𝘀 (𝟮𝟳.𝟵𝟱%) - Family remains a significant influence, showcasing the importance of trust in recommendations. 3️⃣ 𝗙𝗿𝗶𝗲𝗻𝗱𝘀 (𝟮𝟳.𝟬𝟵%) - Peer opinions hold strong sway, emphasizing the role of word-of-mouth and testimonials. Interestingly, traditional channels like TV (1.84%) and newspapers (1.63%) have minimal impact, pointing to a clear shift toward digital and personal connections. To stay ahead, it's essential to meet students where they are: ✅ Prioritize social media marketing to create a strong digital presence. At Edwave Digital, we can help you build robust social media marketing strategy. ✅ Build referral programs to leverage the power of family and friends' networks. ✅ Share authentic student stories and testimonials to foster trust. #StudentRecruitment #EducationMarketing #EdTech #EdwaveDigital #Admissions

What are my post-grad goals? To hit the ground running in the world of digital marketing 🏃♀️ 💥 🤔 Why Digital Marketing? Well - it's an industry that truly requires you to explore all avenues of thinking! I love the opportunity this industry presents to combine forces of creativity and analytic skills! The possibilities are endless! 🙋♀️ Why Me? Well - I bring multiple avenues of thinking! I'm passionate about being creative and innovative, and have excellent analytical skills! My studies in psychology gives me a window of insight into the minds of consumers and my strong work ethic is evident in my GPA and previous work experience! 💻 Why Connect? Why wouldn't you?! Working with me is one opportunity you don't want to miss! Let's connect and discuss what we can achieve for your brand together! #digitalmarketing #postgradgoals

Collect the dots before you connect the dots. *** “You can’t connect the dots looking forward; you can only connect them looking backwards,” Steve Jobs said to eager students, pushing them to not over-plan their life, and take it as it comes. This idea of connecting the dots is not new – it lies at the heart of creation. You do the things you gotta do, you look back and find that somehow, without realising, a pattern emerged. One thing led to another. One thing fed into another. Each thing mattered. Every decision, including the doubts and fears it led to, made sense in this pattern, one that became uniquely yours. Everything beautiful is a result of connecting the dots. *** The catch is that you can only connect the dots that you have collected. You can only draw from your experiences, interactions, content you have watched. As more of us spend our time in homogenous digital communities that look, feel, and preach the same rehashed content, we are collecting the same dots, and it is up to us to break out of becoming templates of each other, shadows of a shadow of a shadow of an opinion. *** Link to the full piece in the first comment :D *** From the curious desk of, Prakruti An ist-er-preneur 💜 *** #stevejobs #collectthedots #content #creation #creativity #nerdout #niche #curiousity #beyourself #selfcare

"I’m a bit confused because the competition is so high everywhere. I can’t figure out how to stand out from the crowd and do something different." On Friday, while I was on my way to college by metro, I met an old school friend. We were having a casual conversation when I asked her what she’s up to these days, and she replied with this. But you know what? This is exactly how I used to feel when I started digital marketing. I constantly doubted my abilities, and it took me a few months to overcome this. Here’s what I started doing: 📌 Instead of trying to learn everything at once, I focus on improving myself by 1% every day and continuously upskilling. 📌 Rather than wasting time on unimportant gossip, I put my heart and soul into building my portfolio. 📌 I attend client meetings with my team members. 📌 I work on everyday tasks related to my domain. 📌 I engage with people on LinkedIn. Here are the results: 📌 It boosts my confidence. 📌 It helps me communicate effectively. 📌 I gain exposure to practical work experience. 📌 I learn from others' mistakes every day to avoid them in the future. So far, I've learned that the best way to overcome self-doubt is to immerse yourself in various activities and events. When you're fully engaged in work, there's less time to doubt yourself. _____________________________________________ P.S.: These are the small changes I've made. What are yours? Follow Sneha Mandal for more. #SelfImprovement #DigitalMarketing #SkillDevelopment #ProfessionalGrowth