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With 61 days until a critical election, we are proud to introduce The Latino Media Consortium — an important step toward empowering more Latino voters and communities with reliable, culturally relevant news and information. The Latino Media Consortium brings together nine independent media operators working to strengthen the Latino media ecosystem for the nation's 64 million Latinos, who, in just six short years, will grow to 72 million. The time to invest in Latino independent media is now. WHO WE ARE ⚡Latino Media Consortium members are independent publishers serving diverse Latino audiences nationally and locally, in English, Spanish, or both.   ⚡Despite limited resources, Latino Media Consortium publishers grew their digital U.S. reach by 48% last year, now serving over 1.4 million people. ⚡The consortium is now working to raise $100 million over five years to support an entire ecosystem of independent Latino media operators. WHY THE URGENCY? ⚡Latino voters are expected to play a pivotal role in the upcoming presidential, congressional, state, and local elections. With Latinos projected to account for nearly 15% of eligible voters in November 2024, up from 13.3% in 2020, their impact continues to grow. ⚡The Latino Media Consortium's efforts to provide reliable information are crucial, as polls show many Latino voters do not feel well-informed about candidates' policy proposals. ⚡By expanding Latino media infrastructure, the consortium can help address this information gap and empower Latino voters to make informed decisions. 👉To learn more about Latino Media Consortium goals and investment opportunities, visit wearelatinomedia.org. #72x2030 #LMC #IndependentLatinoMedia

At TelevisaUnivision, we’re committed to helping you reach U.S. Hispanics with precision. While programmatic platforms relying on third-party data can often lead to wasted impressions—nearly 2 out of 3 Hispanics are missed due to over-indexing—our approach is different. As the leading Spanish-language media company, we leverage first-party data to close the representation gap, ensuring accurate targeting across our premium publishing partners, with brand-safe, non-skippable inventory. With 90% U.S. Hispanic coverage, you can be confident in who you're reaching, delivering real results that drive Hispanic voters to the polls. Now is the critical time to engage and persuade this influential voting bloc. Over 50% of Hispanics say they need more information about candidates and key issues impacting their voting decisions, and 66% in key battleground states feel that political candidates who advertise in Spanish are showing they value their vote. DM me today and let’s get you activated!  

📣 LATINO VOTE 2024: From the rise of multilingual media to the shifting political landscape, discover how campaigns can tap into the power of a younger, bilingual Latino audience. Ximena N. Beltran Quan Kiu reveals groundbreaking strategies to reach a dynamic and diverse Latino electorate in 2024. Latino-focused media is no longer confined to traditional outlets. Explore how leading platforms like TelevisaUnivision, Telemundo, and People en Español, along with trendsetters like Remezcla and Mitú, are reshaping the media landscape to meet the needs of a new generation. Dive into the unique challenges and opportunities of engaging with a multifaceted audience that consumes content in English, Spanish, and Spanglish. Learn why language matters, but not in the way you might think, and how a multilingual, culturally nuanced approach is essential for reaching the Latino electorate. Understand the shifting dynamics between Republicans and Democrats and how both parties are navigating this complex and influential voter base. This explosive growth of Latinos is reshaping the media landscape and bringing mass opportunity for political campaigns to attract the Latino vote. However, the media rules of the past no longer apply in today’s market, as organizations look to mobilize and turnout this key demographic in record numbers. 🔗 Read more: https://hubs.la/Q02GPss90 🔗 Dive into the Latino Vote series: https://hubs.la/Q02GPBTY0 #LatinoVote2024 #LatinoMedia #PoliticalEngagement #HispanicExecutive #MultilingualMedia #BilingualAudience #LatinoElectorate #PoliticalStrategy #LatinoOutreach #Election2024 #LatinoStorytelling

#Radio remains a vital source of information and commentary for many communities across the US. #localradio #voter #LatinoVote #theguardian "Roughly one in five Latinos prefers to get news from social media, where misinformation has found fertile ground. The key to the potency of mis- and disinformation in 2024 is how much cheaper and easier it is for lies to proliferate on social media platforms that enhance engaging material, said Laura Zommer, CEO and co-founder of #Spanish-language radio, too, has at times been a source of misleading and inaccurate information, repeating and reinforcing false narratives that are circulating in the wider information ecosystem. Nearly half of Latinos tune into the radio for news, and Latino immigrants are much more likely than U.S.-born Latinos to say they mainly consume news in Spanish. A 2024 study from the Digital Democracy Institute of the Americas found that Latinos are not necessarily more vulnerable to misinformation than the rest of the population. But, the authors concluded, there is a need for culturally competent information, especially targeting more susceptible subgroups including Latinos who are Spanish-dominant and consume more broadcast news and Spanish-language media. In CD-8, a program that compares radio recordings against thousands of factchecked statements from respected organizations identified only a few instances of potential misinformation in a week’s worth of recording nine local Spanish-language stations."

The billion-dollar advertising campaign to win Latino votes   This year’s 36.4 million eligible Latino voters will see a record number of ads cast at them from a broader spectrum of media than ever before. The time when Republicans conceded Latino votes to Democrat candidates are stunningly over, as the extremes of each party have pushed Latinos towards the other side. Democrats, Republicans and the bid by RFK Jr. – to leverage brazenly the Kennedy Latino legacy – call attention to the strategic value of Hispanic voters, especially in certain swing states. The ad budget targeting 2024 voters is forecasted at $10.2 billion, up from $9.0 billion in the 2020 election cycle (AdImpact). With 20 percent of the population and 15 percent of eligible voters this year, Hispanic voters have become a strategic target for campaigns across disparate jurisdictions. Media firms nurturing Latino audiences hope to reach par by snatching their fair $1.5 billion share of this budget. However, it’s not that simple. Read the full article in the Latino Leaders forum on MOXY by tapping on the image link https://lnkd.in/dCF_WX9s Latino Leaders Magazine #CMM #ELECTIONS #DEMOCRAT #REPUBLICAN #INDEPENDENT #BUSINESS #ADVERTISING #CAMPAIGNS

📢 Engaging with the Hispanic Community: A Vital Approach to Addressing Key Voter Priorities 📢 As we gear up for the upcoming elections, it's crucial to address the issues that matter most to our community. According to a recent article by UnidosUS, key concerns for Latino voters include pocketbook issues, immigration, and gun violence. These priorities highlight the importance of effective communication and engagement with the Hispanic community. At Estrella TV West Palm Beach, we are dedicated to connecting businesses with our local and loyal Hispanic audience. As the only local Spanish-speaking television station from Boca Raton to Vero Beach, we understand the power of speaking to the community in their own language. Local television and digital advertisements are not just tools for promoting products and services—they are vital channels for sharing essential information and encouraging civic participation. Through strategic partnerships with Hearst Digital, we amplify our reach, ensuring that important messages about voter priorities, candidate information, and key events are delivered effectively. Together, we create impactful campaigns that resonate with our audience, driving engagement and fostering a well-informed community. Join us in making a difference. Let's ensure every voice is heard and every issue is addressed. Contact us to learn how Estrella TV and Hearst Digital can help you connect with the Hispanic community and achieve your goals. #HispanicCommunity #LocalTV #DigitalAdvertising #VoterEngagement #EstrellaTV #HearstDigital #LatinoVoices #CivicParticipation

From Newark to Atlantic City, a group of Black-led news and media organizations have come together to provide comprehensive reporting on this year’s elections, as part of a project called the “NJ Black Publishers Election 2024 Collaborative Coverage.” The project is being spearheaded by Kaia Niambi Shivers of Newark-based Ark Republic, in partnership with the Center for Cooperative Media at Montclair State University. The work is supported with funding from the Robert Wood Johnson Foundation. Here’s the full list of participating outlets: Ark Republic Atlantic City Focus Black in Jersey Echo News TV Faithfully Magazine Front Runner New Jersey New Jersey Urban News Trenton Journal Trenton 365 “I think it was not only exciting working with Black publishers around the state but meaningful that we were able to put our heads together and provide coverage that’s meaningful to our communities, said Clyde Hughes, publisher of Front Runner New Jersey, which focuses on African Americans in South Jersey. As part of the Center's research, it identified at least a dozen Black-owned community outlets in New Jersey. In 2023 the Center launched a peer group to support and foster collaboration between members of New Jersey’s growing Black press. This reporting project is the first that members of the nascent collective have undertaken. New Jersey’s Black Press has served communities across the state for the past 145 years, with publications adapting business models over time to promote sustainability and fill significant news coverage gaps for its readership. These outlets play a key role in New Jersey’s local media landscape, a news ecosystem nestled between — and often overshadowed by — the major media markets of New York City and Philadelphia. This growing network of publications is dedicated to sharing information about the perspectives and experiences of the 1.1 million Black New Jerseyans who make up roughly 13 percent of the state’s population.

"For marketers looking to engage the Latino community, start by doing your research to understand the values that matter most to them. Then, show up consistently to demonstrate genuine commitment and support for their community." Read more in Mario Carrasco's new HispanicAd article that offers post-election Latino marketing reflections. https://lnkd.in/dBjT83Ci

Annual Hispanic Public Opinion Survey 2023 - Hispanic Voices: A Comprehensive Annual Survey in the United States - PDF: https://lnkd.in/gF2kxvz7 Survey conducted by the Latino Public Opinion Forum - Video: https://lnkd.in/gJ8QCC3b The Annual Hispanic Public Opinion Survey, sponsored by Adsmovil, was conducted from November 18 - December 3, involved 1,221 randomly selected respondents from the 22 U.S. states with the highest Hispanic concentration. The sample size carries a margin of error of 2.8%.

It's official. Hispanic or Latino" will now be an option as a race and/or ethnicity on future federal government forms and the next U.S. system. This landmark decision is accompanied by the undeniable economic power and visibility of Hispanic and Latino people in our country. However, this announcement leads to growing confusion about why the words "Hispanic" and "Latino" exist. Do they mean the same thing? Check out our guide to understanding the differences between both terms and, more importantly, how it can better help you target your Hispanic and/or Latino marketing campaign. 🔗https://lnkd.in/eeYxuKZM