ThinkNow

Whether you're getting ready for a Valentine's date or a Galentine's party, there's a chance makeup is involved. Our Inclusive Beauty Report found that 32% of consumers prefer to wear makeup for dates and social events, while 37% wear it "when they feel like it." Check out the full report here: https://ow.ly/augb50V0zSP #MarketResearch #ConsumerInsights #ValentinesDay #MRX #InclusiveBeauty #ThinkNow

Congratulations to our very own Mario Xavier Carrasco on being named to the Women In Research (WIRe) Advisory Board! We’re proud to see his leadership and dedication to advancing diversity in research recognized.

In honor of Black History Month, we look back on our 2023 study of how U.S. adults celebrate holidays and traditions to understand Black Americans’ attitudes and behaviors toward certain celebrations and how they compare to other demographic groups. To learn more, check out this blog: https://ow.ly/R7hW50UZOu6 #BlackHistoryMonth #Traditions #MarketResearch #MRX #ConsumerInsights #ThinkNow

For programmatic media buyers, it’s clear that effectively engaging multicultural consumers isn’t just an ethical choice—it’s a strategic business imperative. While the conversation around diverse media has gained traction, it's equally important for brands to prioritize an often-overlooked counterpart—diverse data. Check out this MediaPost article by ThinkNow Co-Founder, Mario Carrasco: https://ow.ly/5wAU50UYY6p #MarketResearch #MRX #DiverseData #CrossCulturalResearch #MulticulturalMarketing #ThinkNow

Fewer than 40 spots remain for this year's SampleCon! Read more on why you should attend and find the speaker lineup in the link below. #SampleCon2025 #DataInsights #MarketResearch #MRX #NewMRX #MarketingInsights #ConsumerInsights #ThinkNow

Kai K. Fuentes, president and CEO of Ebony Marketing Systems, advises underrepresented groups to "keep the foot on the gas" and hold decision-making positions in order to make the biggest impact. Watch the full interview at the https://ow.ly/wH3c50UXcxa. #MulticulturalMarketing #CrossCulturalResearch #DEI #UnleashYourUnderstanding #ThinkNow #ConsumerInsights #MarketResearch #NewMR #CustomerExperience

We recently launched new audience segments built on ethically sourced, consent-based data. Have you checked them out yet? Have questions? Schedule a free discovery call to get your questions answered. https://ow.ly/vYg250UW0aV During your call, ask us about ThinkNow ContextualPlus audiences that avoid common restrictions many DSPs place on traditional targeting, such as those related to race, gender, or political affiliation. #ThinkNowAudiences #AudienceSegmentation #ProgrammaticAdvertising #DigitalAdvertising

Data shows that traditional markers of masculinity, such as hypersexuality and the “perpetual bachelor” persona, are losing their appeal. As these outdated constructs fade, fatherhood, for example, is emerging as a defining trait of contemporary masculinity. While past generations focused primarily on financial provision, today’s fathers take pride in active parenting, embracing their role as engaged caregivers. On this episode of The New Mainstream, Whitney Dunlap-Fowler, Owner and Chief Brand Strategist, of Touch of Whit Creative, explores shifts in masculinity and their impact on culture, relationships, and branding. https://ow.ly/ftiQ50UV9mk #MarketingInsights #MarketResearch #MRX #NewMRX #TheNewMainstreamPodcast #ThinkNow

Behind our research is a team of dedicated professionals with a passion for cross-cultural market research. Kicking off our employee spotlight series is Carlos Yanez, ThinkNow's SVP of Custom Research. Carlos has 15 years of experience designing and executing marketing research studies with an emphasis on the Hispanic market. In his current role at ThinkNow, he leads our custom research department. In his spare time, you’ll find Carlos staying active by walking, hiking, working out and doing home projects. As a kid, his dream job was to be in the music industry—working behind the scenes, producing and/or creating music. “A far cry from marketing research,” he says with a smile. #PeopleBehindTheResearch #EmployeeSpotlight #MeetTheTeam #ThinkNow #MulticulturalInsights #MarketResearch

In the wake of the 2024 election, it is clear that the Democratic Party faces a pivotal moment to reconnect with Latino voters—a group that has long been a cornerstone of their coalition. While economic concerns dominated the election, social issues significantly shaped voter sentiment and revealed nuanced views within the Latino community. In this blog, we explore how consumer insights can be leveraged to better engage with Latino voters: https://lnkd.in/gQyXYaCf #ConsumerInsights #MarketResearch #LatinoVoters #ThinkNow #MulticulturalInsights