Epsilon EMEA’s Post

🚀 Unlock the Power of Gaming in Your Marketing Strategy! 🎮 As we approach the last quarter of 2024, the gaming industry is buzzing with exciting trends and opportunities. With 3.4 billion gamers worldwide, brands have a unique chance to engage audiences like never before. Here are some key insights: Cloud Gaming is breaking barriers, offering seamless play across devices. Gaming as a Social Hub is where Gen Z and Gen Alpha connect and engage. The Integration of Gaming and Retail Media Networks enhances targeted advertising. We’re moving towards Immersive Experiences that captivate and engage. AI and Machine Learning are transforming ad targeting and personalization. To tap into these trends, successful brands are prioritizing a player-first ethos, embracing authenticity, and leveraging creators and fandom. The future of advertising lies in seamlessly integrating gaming into your overall marketing strategy. 💡 Ready to elevate your brand’s presence in the gaming world? Our expertise and technology can help you activate innovative campaigns that engage your target audience efficiently and effectively. Visit us at www.meggww.com to learn more about how we can help you navigate this dynamic landscape and make gaming a part of your integrated marketing strategy! #Gaming #MarketingStrategy #DigitalMarketing #CloudGaming #Esports #Innovation

At KOMMIE Agency, we bring your brand to the forefront of digital innovation through In-Game Advertising. With more than 3 billion gamers worldwide, this is a huge opportunity to engage an audience in a dynamic, non-intrusive way. 🌟 Why In-Game Advertising? ▪️31% higher ad recall compared to traditional formats ▪️60% of gamers prefer ads that don’t disrupt gameplay ▪️Reach #GenZ & #Millennials who socialize more in video games than in the physical world 🎮 Our services include: ▪️Creative Campaigns: Ads that seamlessly blend into the game environment ▪️Precision Targeting: Reach the right audience at the right time ▪️Cross-Platform Reach: Target users across consoles, mobile, and PCs 🌍 With the gaming industry projected to exceed $200 billion by 2025, now is the time to take a ride on this expanding market. Contact us to discover how in-game ads can boost your brand's visibility: 📩 office@kommieagency.com #InGameAdvertising #DigitalMarketing #BrandEngagement #KOMMIEAgency #Web3 #GamingAds #MarketingInnovation

📣 Exciting Highlights from Our London Breakfast Event earlier this year! 💭If you are creating a mini-game, what advice do you have about the creative and targeting? At the Century Club, Soho, we had the pleasure of hosting a panel with industry leaders Victoria Ryan, Group Director of Content Partnerships at Initiative, and Matthew Smith, Head of AV at Havas. They shared invaluable advice on creating engaging mini-games and effective targeting strategies. 🕹️ Key Takeaways:  🔹 Ensure your mini-game aligns with your product's core values and functionality.  🔹 Avoid creating games that don't resonate with your brand or add value.  🔹 Be selective and strategic about your gaming approach to enhance user engagement. #londonevent #gaming #strategy

🚀 Exciting Opportunity for Casino & Real Money Gaming Businesses! 🎰💸 If you’re in the casino or real money gaming space and looking to scale your marketing efforts, I’m offering Meta Ads accounts tailored specifically for your industry. With the right tools and strategies, you can unlock new growth and reach your audience effectively. 📊 Why Meta Ads? Meta’s powerful targeting, extensive reach, and advanced analytics make it an ideal platform to drive engagement and conversions for gaming businesses. 💡 What’s Included? • Fully operational Meta Ads account for casino and real money gaming campaigns. • Guidance and support to ensure your campaigns comply with advertising policies. • Proven strategies to help maximize ROI. Ready to take your gaming business to the next level? Feel free to reach out or drop a message, and let’s discuss how I can help you achieve your goals! #MetaAds #DigitalMarketing #Casino #GamingIndustry #RealMoneyGaming #MarketingSolutions #BusinessGrowth

🎮 Crafting Cutting-Edge Ads for Entertainment and Gaming 🎬 🔍 Discover how #Invibes uses advanced targeting strategies—including Interest Segments, Socio-demographic profiles, and Shopping Habits—to ensure your ads resonate with viewers who are passionate about gaming, movies, and digital entertainment. Drive attention, spark engagement, and take your advertising to the next level with Invibes. https://lnkd.in/eCNguzYf #Entertainment #Gaming #Advertising #DigitalMarketing #Innovation #Ads #InFeed

🥇 Mobile Gaming, a Brand-Safe, High-Engagement Goldmine 🎮📈 As mobile gaming continues to rise, it’s becoming a powerful platform for advertisers to reach highly engaged audiences. Here's why: 1️⃣ Brand Safety: No user-generated content means your ads appear in a controlled environment, away from risky or inappropriate content. 2️⃣ Clean Ad Space: Unlike social media, mobile games are free from political ads and clutter, giving your brand more visibility. 3️⃣ High Engagement: Mobile gamers are focused and invested, resulting in higher interaction rates—especially with formats like rewarded ads. 4️⃣ Precise Targeting: Use detailed user data to reach the right audience efficiently and effectively. Ready to level up your advertising strategy? Mobile gaming offers a brand-safe, engaging, and cost-effective way to connect with a broad, diverse audience. 🌍🎯 Contact us to learn more: https://admazing.co/ #MobileGaming #BrandSafety #DigitalAds #BeAdmazing

Digital media ad performance ratings were highest for social media (35% excellent) followed closely by gaming (30%), and digital display (26%). When asked about the benefits of advertising in gaming, 91% of the brand and agency participants of this survey said it helps them engage the right audience, while 88% believe it's a relevant place to advertise to consumers. The rise of gaming advertising is evident in the strong performance of social media, gaming, and digital display ads, emphasizing gaming's emergence as a key platform for engaging audiences and delivering relevant advertising, mirroring shifting consumer behaviors in the digital era. #marketing #advertising #gaming

🌟 December Insight Gaming Industry in Focus! 🎮 Did you know the average gamer spends 7.4 hours a week playing games and 8.5 hours watching gaming content? That’s an audience primed for engagement, making gaming a marketer’s goldmine! 🚀 💡 Top Trends Shaping the Gaming Landscape 1️⃣ Programmatic Ads Skyrocket Current value $10.87B → $116.96B by 2034 Annual growth rate 26.8% (2025–2034) Precision targeting is revolutionizing campaigns on desktop and mobile. 2️⃣ Handheld Gaming Ramps Up With Switch 2 launching in 2025, the handheld market is evolving into a powerful advertising platform. 📱🎮 3️⃣ Global Ad Spend Shifts USA leads with 40% of mobile gaming budgets. India rises as a cost-effective value market for advertisers. 🎯 With 84% of internet users identifying as gamers, the time to connect with this dynamic community is now! 💬 Want deeper insights? Catch our CEO Rafal Szychowski in our latest gaming trends report. (Link in comments!) 📧 Get in touch today 🌐 Visit: www.hexaexperts.com 📩 Email: info@hexaexperts.uk #GamingIndustry #DigitalMarketing #ProgrammaticAds #MobileGaming #GamingInsights #GameMarketing #HandheldGaming #AdGrowth #GamerCulture #hexaexpertsgamingdevloping #MarketingInnovation #HexaExperts 👉 What’s your perspective on gaming’s role in marketing? Let’s collaborate and innovate!

Guess what? Another marketing agency? Think again! 🚀 Welcome to GenX Media! We’re not just any agency—we’re revolutionizing the ways of advertising on Roblox to help you reach and captivate a massive audience. By leveraging the latest trends and opportunities in the Roblox universe, we enable clients to achieve their marketing goals with impactful and memorable brand experiences. Our innovative strategies ensure your brand stands out and resonates with the gaming community, driving engagement and delivering real results. Here’s how we can elevate your brand: Brand Popups: Make a splash with immersive popups inside the hottest games in our network. Sponsored Takeovers: Boost your visibility with prominent spots on home and discovery pages. Portals: Engage your audience with captivating ads tailored for maximum impact. Collaborate with GenX Media and tap into the rapidly growing gaming audience with innovative solutions that keep you ahead of the competition. Ready to level up your marketing game? Give us a call now! #GenXMedia #RobloxAdvertising #MarketingInnovation #BrandEngagement #GamingAudience #StayAhead

Need help targeting audiences or growing brand awareness in the gaming, tech, or consumer electronics space? 🎮 Over the past 2 years, we have grown a global audience of over 18 million and worked with Playstation, LG, Corsair, Green Man Gaming, and Cooler Master just to name a few. Leveraging our experience in growing and managing digital communities around WePC, VideoGamer, and PC Guide, our tech and gaming experts excel at creating best-in-class content for global audiences. So what are you waiting for? We’ve got the sector insight to speak to the audiences that matter to you and the creative expertise to create memorable campaigns that resonate with them. #DigitalAgency #Gaming #Tech #Marketing #ConsumerElectronics