Epsilon EMEA

Work-life moves quickly, but don’t worry—we've been keeping track. From major milestones to meaningful connections, we’ve captured all the highlights that define our year. ✨ None of this would be possible without the dedication, passion, and hard work of our incredible people. Thank you for making it all happen. We couldn’t do it without you! #EpsilonWrapped2024

New Research Highlights Key Trends in UK Travel Inspiration Travel Weekly UK just featured a fascinating piece (and yes, we’re totally patting ourselves on the back for this one!) showcasing new research from our Epsilon EMEA team. The big reveal? Agents and tour operators have snagged the title of the second most influential source of travel inspiration for UK travelers. Not bad, right?  In a survey of 2,000 UK consumers, 20% highlighted agents and operators as key sources of inspiration—on par with TripAdvisor and second only to personal recommendations from friends and family (46%). This highlights the enduring value of trusted expertise in travel planning. Key insights from the report: ✅ Price is a major driver, with 39% of travellers dedicating the most time to finding the best deals. ✅ A significant portion of bookings happens outside traditional peaks, with just 7% booking holidays in January. ✅ Consumers prefer trusted, transparent, and flexible travel options over aspirational content. For travel agents and brands, these findings underline the enormous opportunity to connect with customers year-round, leverage personalisation, and build loyalty through meaningful engagement. Read the full report to uncover more insights: https://lnkd.in/ei6VqtaA #TravelTrends #TravelInsights #TravelAgents #CustomerExperience #Personalisation #MarketingInnovation

What Do UK Travellers Want in 2025? As 2025 approaches, our latest shopper research uncovers evolving trends in how UK travellers plan, budget, and find inspiration for their journeys. These insights reveal significant changes in consumer behaviour, emphasising the need for travel brands to adapt, innovate, and prioritise customer-centric strategies to stay ahead in a competitive and dynamic landscape. Curious to know what’s shaping the future of travel? Read our full blog post for the five key findings that every travel brand should know: https://lnkd.in/dHNrzhCV #TravelTrends #RetailMedia #TravelBrands #CustomerInsights #Innovation

A heartfelt thank you to everyone who joined us for a wonderful Christmas dinner last night 🎄✨. It was truly a pleasure hosting such an incredible group, including Mike Ogden, Florian Clemens, Lars Schnidrig, Diana Abebrese, Suzy Knight, Roxanna Larizadeh Nassif and our wonderful team Leila Sheridan,Ben Foulkes, Nigel Ponder, Victoria Foster! The evening was filled with joy, lively discussions, and a festive atmosphere. We dove into the exciting potential of Retail Media, all while enjoying a delicious Christmas feast. It was a wonderful night of engaging conversations, valuable insights, and lasting connections. Wishing you all a very Merry Christmas and a Happy New Year as we close out 2024. We look forward to an exciting 2025 filled with new opportunities to work together! #RetailMedia #Epsilon #ChristmasDinner #TeamSpirit #HolidayCheers #FestiveVibes #AI #Omnichannel #WorkTogether #SharedInsights #MerryChristmas #HappyNewYear #ExcitingOpportunities #2025

Is YouTube the Future of UK TV? Not So Fast! Barb’s latest report on the UK TV market has reignited the debate about platforms like YouTube and TikTok shaping the future of television. Yes, YouTube is now the UK’s second-largest video platform – a testament to the growing dominance of mobile-friendly, short-form content. But before we declare it the future of TV, let’s zoom out. 👉 80% of advertising-addressable viewing still happens on long-form broadcasting – including audiences aged 16-34. And on the TV set? 95% of viewing remains dedicated to long-form content, with YouTube holding only a limited share here. The takeaway? 📱 Mobile and traditional TV serve different roles in the viewing journey. To truly capitalise, advertisers need a unified, data-driven strategy that blends CTV, traditional TV, and mobile, leveraging each platform’s unique strengths. Discover why a balanced, integrated approach will drive better results for your brand: https://lnkd.in/d3MsYiRi ✍️ Elliott Clayton, UK Managing Director at Epsilon #MarketingStrategy #MediaLandscape #AdvertisingTrends #ConnectedTV #DigitalAdvertising #TraditionalTV #YouTubeMarketing #TikTokAds #CTV #MarketingInsights #DataDrivenAdvertising #AudienceEngagement #Epsilon

'Gaming commands more attention than other media channels such as online video and social media, and that this increased attention results in deeper immersion.' - Excerpt from Digiday’s 2024 Gaming Advertising Forum Gaming has evolved into a core part of the media mix, offering brands unprecedented opportunities to connect with deeply engaged audiences. At Digiday’s Gaming Advertising Forum, industry leaders shared how brands are navigating this rapidly diversifying space: **Immersion drives impact: 57% of gamers report feeling happy while playing, and 67% say they’re engaged—making gaming a uniquely immersive channel for advertisers. With attention metrics proving gaming’s unparalleled engagement, now is the time for marketers to level up their strategy. At Epsilon EMEA, we empower brands to capitalise on opportunities like these with our CORE ID technology, enabling precise targeting, measurable outcomes, and personalised campaigns that resonate. Let’s transform potential into performance in the gaming space—and beyond. Connect with our gaming champion, Kate Pottinger (née Winfield), to unlock winning insights and solutions tailored for your brand. 🎮 Read the article here: https://lnkd.in/eCeCnRtC #GamingAdvertising #DigitalMarketing #ImmersiveMedia #CustomerEngagement #MarketingInnovation #Epsilon #DataDrivenMarketing #ProgrammaticAds #AttentionEconomy #MarketingStrategy #COREID #BrandActivation

Empowering women in the digital industry starts with leadership, mentorship, and open dialogue. Esme Robinson, Director of Platform Solutions at Epsilon EMEA and a member of the IAB Europe Retail Media working group, shares her insights on the opportunities and challenges women face in #adtech and #martech. 🔑 Biggest Opportunity: The rise of women in leadership who mentor and inspire the next generation. Leaders like Simrat Sawhney show how coaching and knowledge-sharing can empower others to succeed and create lasting change. ⚡ Biggest Challenge: Navigating a male-dominated industry, especially in senior roles. For Esme, mentorship and external perspectives were key to building confidence and thriving in leadership positions. 📈 Three Ways Employers Can Improve: 1️⃣ Foster mentorship and reverse mentorship to bridge gaps and build understanding. 2️⃣ Create a culture of consistent, open dialogue around experiences and challenges. 3️⃣ Actively support pathways for women into senior leadership roles. 💡 Support Structures: From global networks like Women in Tech to internal programs at Epsilon, community and shared experiences make all the difference. Esme’s message is clear: the progress we’ve made is worth celebrating, but the journey to true equality and representation continues. Let’s keep raising voices and opening doors for the next wave of women in digital. 👉 Check out her full interview for more inspiration:https://lnkd.in/eBJ8xniB What’s your perspective on empowering women in tech and digital? Let’s discuss! 💬 #WomenInDigital #Leadership #Mentorship

Ever wondered how a home appliance brand got the spin cycle on full speed through the Currys Connected Media Network? From smart targeting to next-level retail media, they turned kettles, toasters, and washing machines into must-haves—and their sales? Let’s just say, they’re sparkling clean. Curious about the secret recipe for retail media magic? Tap the link for the full scoop (and maybe grab your mug of tea first, because it's hot): https://lnkd.in/eKV9iX6f P.S. Don't blame us if you suddenly need a new appliance. #ConnectedMedia #ApplianceGoals #SmartShopping #HomeAppliances #CustomerExperience

Elliott Clayton recently sat down for a podcast to discuss life in the ever-changing digital world. Change is inevitable, and in the digital sector, it often happens faster than we expect. Listen here: https://lnkd.in/eAKFhxkJ Brought to you by Sphere Digital Recruitment in partnership with The Digital Voice™. #DigitalTransformation #Leadership #Epsilon #DigitalInnovation #MarketingTechnology #DigitalGrowth #SphereDigitalRecruitment #TheDigitalVoice

We're thrilled to announce our sponsorship of eTail Spring 2025, taking place next February! eTail Spring is one of the leading events in the retail and e-commerce space, bringing together top brands, innovative technology partners, and industry leaders to explore the future of retail. As a sponsor, we're looking forward to connecting with fellow retail innovators, sharing insights, and showcasing how we’re driving solutions that redefine customer experiences and boost operational efficiency. Join us for inspiring talks, hands-on demos, and networking opportunities that help shape the next era of retail. Stay tuned for more updates #eTailSpring #RetailInnovation #Ecommerce #RetailTech #CustomerExperience #Innovation