Erena Symchych’s Post

Transcript

Hi all my social media friends. So today's marketing conversation is wrapped around something called Co-op. So Co-op is budget that a national brand is willing to allocate or match to a local company for marketing that brand. So let me give you an example. Let's say a electrical company, they carry generic generators. So when they are promoting their generator business, they can actually get marketing funds towards generic if they're now, there's certain specific things that they have to have in their ad, whether that's digitally or print. But Generac actually will match them a certain percentage of their marketing budget when it has to do with promoting. Generators. A lot of people do not know this. A lot of people do not realize that some of the brands that they are carrying, whether they're roofers, heating and cooling guys, electricians, anybody, a furniture stores, appliance stores. That these national brands will actually sometimes pay up to 75% of your marketing. So if you are in that position or you know someone who is that owns a business that's pushing national brands, send me a DM, call me comment below and I can actually look into see what kind of cup dollars you have. Have a great Monday.