Erena Symchych’s Post

Transcript

Hi everyone and welcome to marketing Mondays. I am doing this rail for my backyard because I am loving this weather. So let's get started today. What I want to talk about is expectation setting within marketing marketing. Even when you have tangible products, there is levels of doubt when when anyone is purchasing into marketing, it's a natural thing. You know if I order up like my patio dining table I ordered, I find it to be worth the value. I know exactly what I'm getting. I know what it's made of. I know what its uses are and marketing tends to have a lot of confusion around where the expectations are set. So we really shouldn't be looking at marketing the same way we do something like buying this patio dining set. This is something that I'm going to get an instant gratification out of, whereas marketing is an investment. I think people kind of know that, but they really forget that oftentimes especially, you know, we're meeting with business owners and one of the top things that people ask when they're going to marketing is what can I expect and though that's a very natural. Concern. There's not always such a black and white answer to that. Yes, we do track things and some people are getting calls lights out right away. Some people take 3-4 months to even see a portion of a return on their investment. So there's a lot of different factors that roll into marketing. It should be looked more similarly to our personal investments like real estate or 401K or if you're playing stock. So if you want to talk more about expectation setting, comment below or DM me.