Did you see Panorama on Monday? Here is Giles Hurley’s (ALDI’s CEO) statement on the BBC1 Panorama documentary:
I want to share some important information with you. On Monday night, BBC Panorama aired an investigation that revealed some eye-opening findings about supermarket price-matching. They found that many of Tesco’s products, which claim to be price-matched with Aldi, are not like-for-like.
The programme, which aired on BBC One, highlighted that a third of Tesco’s matched products contain less of the main ingredient compared to Aldi’s. This really reinforces what we’ve always believed: Aldi is the only supermarket where you can count on both top-quality products and low prices.
At Aldi, we believe that fresh, healthy, great-quality food is a right, not a privilege. That’s why we’re so committed to bringing you the best at the most affordable prices. And while we put all our energy into maintaining these standards, we’re aware that no one is perfect, including ourselves. We are always striving to improve, and we welcome feedback from our valued customers to help us do just that.
We’re aware that other retailers might claim to match our prices, but as this research shows, these claims are not always what they appear to be. We welcome the investigation by Panorama, as it supports what we passionately believe: at Aldi, you don’t have to compromise on quality to get great value.
#Aldi #panorama #foodindustry
Enterprise Account Executive | Driving Revenue Growth | Strategic Relationships
9moAll great information Ernie Harker! Love your enthusiasm! 🙌 📣