ESG In Action Africa C.SCGN’s Post

In today’s fast-paced marketplace, brands are under immense pressure not only to deliver quality products but to authentically embody the values they promote—especially around sustainability. Consumers, led by Gen Z, are increasingly discerning, with nearly half prioritising sustainability in their purchasing decisions. Yet, the journey from intent to meaningful impact is complex. This article explores how tapping into on-demand expertise and raising capacity across the organisation can help brands navigate this evolving landscape, build trust, and ultimately achieve lasting relevance and resilience. Read the full article here: https://lnkd.in/eKCnwbHH #sustainability #marketing #talent #greenjobs #TheNowWork

Environmental and social responsibility have become key elements for a brand to make a positive impact. We are now seeing a shift in focus and interest, where most of the consumers have become more interested in areas like sustainability, diversity and inclusion, and social responsibility. To appeal to different audiences, brands need to align their values with their audiences’ values. While it's important for brands to communicate about sustainability and social initiatives, what is more important for consumers is for a brand to embody these values in its actions. Brands need to show how they are driving a positive change in society. For example, if a brand claims that it supports diversity and inclusion, it has to embody these values among its employees. If a brand claims that it supports sustainability, it should be implementing sustainable practices within its operations. I am very happy to be part of TEAM LEWIS where we act upon our company’s values and work towards making a positive impact across different communities through the TEAM LEWIS Foundation. #brand #values #socialresponsibility #sustainability

𝗘𝗟𝗘𝗩𝗔𝗧𝗜𝗡𝗚 𝗕𝗥𝗔𝗡𝗗 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧: 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗩𝗼𝗶𝗰𝗲 𝗳𝗼𝗿 𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 In the dynamic world of brand engagement and communications, one truth remains constant: a brand's internal voice serves as the bedrock for its external resonance. Over my years immersed in this field, I've seen brands flourish by embracing the essence of their values, leveraging them not just as marketing points but as guiding stars on an ever-evolving journey. Often, organisations embark on transformative endeavours with passion, yet falter in their approach. They treat these as mere projects, overlooking the transformative potential they hold. The real magic lies in ingraining these initiatives into the very DNA of the organisation, weaving them seamlessly into the fabric of its culture and communication. Imagine these initiatives not as once-off endeavours but as perpetual sources of inspiration, constantly fueling every individual within the organisation, present and future. It's about fostering a culture where every interaction, be it verbal, written, or visual, embodies the brand's ethos and aspirations. Just as one refines a recipe by perfecting the ingredients and presentation, brands refine their essence through effective communication and engagement strategies. It's about creating an environment where the seeds of inspiration planted today grow into enduring pillars of success tomorrow. Ultimately, the true measure of success lies not in immediate resolutions but in long-term aspirations. By consistently communicating and aligning with the long-term vision, organisations instill trust in their stakeholders, fostering a community bound by shared purpose and values. So, let's shift our focus from short-term fixes to long-term visions - nurture our brands' internal voices, ensuring they resonate authentically with every interaction. Because in the end, it's not just about what we achieve today, but the legacy we build. #BrandEngagement #BrandCommunications #OrganisationalCulture #ThoughtLeadership #Innovation #Sustainability

Unlocking the Power of Sustainability in Building Strong Brands! Discover how embracing a culture of sustainability can enhance your brand value across multiple dimensions — from boosting loyalty to attracting top talent and more. Dive into the eight ways in which a culture of sustainability within a company can significantly enhance its value in our latest blog post! Read more here: https://bit.ly/3LBUKzN #SustainableBrands #BrandValue #CorporateSustainability #BusinessImpact #BrandStrategy

In today's dynamic marketplace, sustainability is more than just a buzzword—it's a strategic imperative. Businesses integrating sustainability into their core strategies enhance brand reputation and foster long-term growth and resilience. Effective communication of sustainability initiatives inspires trust, loyalty, and engagement among stakeholders, paving the way for success. At the heart of effective branding management lies authenticity and purpose. Aligning brand identity with sustainable practices meets the expectations of socially conscious consumers and attracts top talent seeking purpose-driven workplaces. This is more than just profitability; it's about making a meaningful impact on society and the environment. Together, let's shape a future where sustainability and branding management go hand in hand, driving value and growth that transcends borders and generations. #Sustainability #Communications

Business culture is a strange thing. On one hand is the suggestion that it's a result of a bunch of people working together. On the other, Konektis partner James Rutherford argues you can, and should, actively manage for the culture you want in your business. As Manesh suggests in this post, culture and brand are joined at the metaphorical hip. And the same can be said for many other drivers you need to work with if you're to get the best out of your business. Worth a view. #culture #branding #konektis

Dive into our all-new eco-friendly offerings and socially responsible strategies that elevate your brand's values and make a meaningful impact. Let's lead by example and inspire conscious choices in others.  #SayHALO #BrandedMerch #EcoFriendlyIdeas #sustainablemarketing

Dive into our all-new eco-friendly offerings and socially responsible strategies that elevate your brand's values and make a meaningful impact. Let's lead by example and inspire conscious choices in others.  #SayHALO #BrandedMerch #EcoFriendlyIdeas #CSR #BrandMatters

Embrace authentic marketing practices that make a positive impact! 🌱 From championing sustainability to fostering diversity and inclusion, our latest blog covers it all. Dive into actionable insights and stay ahead of emerging trends in responsible marketing. Ready to elevate your brand's impact? Explore our blog now! https://lnkd.in/eQQTTUzz #ResponsibleMarketing #Sustainability #DiversityandInclusion #MarketingTrends

𝙒𝙝𝙖𝙩 𝘼𝙧𝙚 𝘾𝙤𝙧𝙚 𝙑𝙖𝙡𝙪𝙚𝙨 𝙖𝙣𝙙 𝙒𝙝𝙮 𝘿𝙤 𝙏𝙝𝙚𝙮 𝙈𝙖𝙩𝙩𝙚𝙧? Both in business and in life, core values are essential to define who we are, how we act, and what we stand for. They’re more than just words on a piece of paper - they're the foundation for our behaviours and the decisions we make. Here’s a quick breakdown of what they are, and why they should be a non-negotiable for your business. ☀️ 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗧𝗵𝗲𝘆?  Core values are the beliefs that guide our actions. For businesses, they reflect the culture, mission, and purpose. For example, a company like Patagonia holds values like environmental responsibility and transparency, which shape their practices—from how they source materials to how they treat their employees. ☀️ 𝗪𝗵𝘆 𝗗𝗼 𝗧𝗵𝗲𝘆 𝗠𝗮𝘁𝘁𝗲𝗿?  They help ensure consistency in decisions and actions, especially during tough times. For companies, core values are a compass that aligns teams and leadership with the brand’s mission. ☀️ 𝗛𝗼𝘄 𝘁𝗼 𝗗𝗲𝗳𝗶𝗻𝗲 𝗧𝗵𝗲𝗺 Defining core values means asking: What do we believe in? What are the non-negotiables that drive our behavior, whether it’s integrity, innovation, or customer commitment? You need to dig deep, do the hard work, and often it helps to hire a branding expert to help you find them. ☀️ 𝗛𝗼𝘄 𝘁𝗼 𝗟𝗶𝘃𝗲 𝗧𝗵𝗲𝗺  Core values only have real meaning when we act on them. They should be reflected in how we engage with others, both in business and in life. It’s about being consistent, authentic, and aligned. Are your core values clear? More importantly—does your business embody them? If you’re looking to define or realign your core values, let’s connect.