ESOMAR’s Post

Once a chart geek, always a chart geek. My two favorite points (1) companies that invest in digital and ai perform 3x better than peers (2) investing in women’s health can increase world gdp by $1 Trillion

Here’s a look back at some of our favourite data visualisations from the year. McKinsey's Week in Charts series showcases charts that help explain a rapidly changing world—as we strive for sustainable, inclusive growth. This year, we’ve curated 12 compelling data visualizations that capture insights on the transformative power of digital and AI, resilience in the face of uncertainty, the evolving landscape of talent trends, the intersection of equity and health, and more. https://lnkd.in/eNCUdUDk McKinsey & Company McKinsey New Ventures (part of McKinsey & Company) McKinsey Middle East McKinsey Africa McKinsey India McKinsey France McKinsey Brasil McKinsey & Company Canada McKinsey Global Institute McKinsey Digital McKinsey Health Institute

Excited to present findings from AlixPartners’ 19th Annual Survey. Factors like high capital costs, global conflicts, evolving consumer trends, and AI progress are boosting the demand for enhanced business resilience. Access the complete report for insights on how leadership can adapt and optimize business strategies for success: https://lnkd.in/eKs-4thZ

📊 (𝘔𝘤𝘒𝘪𝘯𝘴𝘦𝘺) 𝟚𝟘𝟚𝟜 𝐓𝐡𝐞 𝐘𝐞𝐚𝐫 𝐢𝐧 𝐂𝐡𝐚𝐫𝐭𝐬 🤔 Take a look back at some of McKinsey's favorite data visualizations from the year. Check out 𝙈𝙘𝙆𝙞𝙣𝙨𝙚𝙮's visualization below! 👇 🔑 Key Takeaways: ➊ 𝙀𝙘𝙤𝙣𝙤𝙢𝙞𝙘 𝙍𝙚𝙨𝙞𝙡𝙞𝙚𝙣𝙘𝙚: Despite global uncertainties, innovative strategies are stabilizing growth in key sectors. ➋ #𝘼𝙄 𝙖𝙣𝙙 𝙏𝙚𝙘𝙝 𝙀𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣: AI adoption and digital transformation remain pivotal, accelerating across industries. ➌ 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙁𝙤𝙘𝙪𝙨: Companies are advancing ambitious climate goals, integrating sustainability into core operations. ➍ 𝘾𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙏𝙧𝙚𝙣𝙙𝙨: The evolving consumer landscape reflects increased demand for personalization and sustainability. ➎ 𝙂𝙚𝙤𝙥𝙤𝙡𝙞𝙩𝙞𝙘𝙖𝙡 𝘿𝙮𝙣𝙖𝙢𝙞𝙘𝙨: Shifts in global power and trade patterns demand strategic adaptability. 🎟️ #DigitalTransformation #Technology #Innovation #Future #Business

𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆 – 𝗨𝗦 𝘅 𝗨𝗞 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 David Reed is joined on stage by Randy Bean, a leading US Data and AI expert and top influencer on the #DataIQ100 USA list. Randy has joined DataIQ as Business Advisor for North America and is a regular contributor to Forbes, Harvard Business Review, and MIT Sloan Management Review, as well as the author of the best-selling book “Fail Fast, Learn Faster” – a staple for data leaders. In this discussion, David and Randy share valuable perspectives on how different markets approach data-driven decision-making. Click here to access more: https://lnkd.in/eb5GvC85

Gartner annual Chief Data and Analytics Officer Survey is now OPEN!!!! This is the 10th year that we've conducted this survey (10 years!!! 😮 ). By participating, you’ll be able to share your valuable experience with us as we build our understanding to offer you insights that can set you up for success. Gain exclusive access to the Gartner executive summary report and complimentary #CDAO resources to influence your 2025 planning. Click now to start taking the survey: https://lnkd.in/eYeRV4Ja? #CDAO #Leadership #Analytics #Data #GartnerDA #GenerativeAI #AI #DataGovernance

In today's rapidly changing market landscape, understanding competitive dynamics isn't just beneficial—it's essential for growth. 🚀 Performing a thorough competitive analysis can reveal valuable insights that unlock new market opportunities. By identifying market trends and gaps, businesses can tailor their strategies for success. Here are a few key methodologies to consider: 1. **SWOT Analysis**: Break down your competitors' strengths, weaknesses, opportunities, and threats. This structured approach provides a clear picture of your competitive landscape. 2. **Porter’s Five Forces**: Assess the competitive intensity in your market. Understanding the forces at play—from rivalry to the bargaining power of suppliers—can shape your strategic decisions. 3. **Customer Sentiment Analysis**: Use tools to gauge customer sentiment. Analyzing feedback and reviews can guide you to areas where competitors may be falling short, allowing you to address unmet needs effectively. As you navigate these methodologies, be vigilant about ethical considerations. Gathering data responsibly not only protects your business but also builds trust with consumers. Staying ahead of trends is vital. For instance, the rise of AI analytics offers a game-changing advantage in processing competitive data swiftly, turning insights into action. In an era where agility is paramount, continuous competitive analysis can help you pivot and meet evolving customer needs effectively. Remember, innovation stems from understanding the market around you. Let's continue to share insights and strategies as we navigate the global business landscape together! #Arensic #ArensicInternational #MarketInsights #BusinessGrowth #GlobalConsulting

This survey has helped data & analytics leaders worldwide make an impact and be successful. You may have used it yourself or have seen it in our research or at our summits. We are asking you to share your valuable experience with us. In return you will get exclusive access to the Gartner executive summary report. You can find the CDAO survey here: https://lnkd.in/dga39kZA?

Michael Howard recently sat down with the Victoria Sakal 🏴, the Head of Growth at Wonder (AskWonder.com) 🤔 , to discuss the current landscape of market research in the post-AI world we now operate within. Victoria shares fascinating insights from Wonder's recent research on research, revealing how companies and market researchers are adapting their methodologies, processes, and technology usage in this new era. Discover five key takeaways from their conversation: 1. High-performing teams prioritize asking the right questions. They emphasize understanding stakeholders' needs and framing inquiries effectively to ensure impactful outcomes. 2. Successful teams embrace a diverse research stack. They leverage a blend of primary, secondary, behavioral, and product data to gain a comprehensive understanding of their target audience. 3. Leading organizations maintain a healthy research cadence. They balance quick ad-hoc inquiries with ongoing monitoring and larger-scale projects to stay agile and informed. 4. AI tools are transforming research workflows. While researchers acknowledge AI's potential, they also express concerns about data privacy, accuracy, and the need for human oversight in analysis and decision-making. 5. Collaboration and knowledge sharing are crucial. Breaking down silos and fostering a culture of curiosity empowers teams to leverage insights effectively and drive better business decisions. Tune in to gain valuable insights into the future of market research and learn how to harness the power of data in a rapidly changing world. Don't forget to subscribe to Now That's Significant on your favorite podcast platform for more insightful discussions. The full link is in the comments.

In today's fast-paced business environment, staying ahead requires more than just intuition; it demands a keen understanding of market trends and consumer behavior. As we delve into 2023, several emerging trends are shaping the landscape of market research, presenting both challenges and opportunities for businesses. One notable trend is the integration of big data and advanced analytics. Companies that leverage large datasets for predictive analysis are positioning themselves to forecast consumer behaviors and market shifts with greater accuracy. This approach not only enhances decision-making but also drives significant ROI. Additionally, the rise of artificial intelligence and machine learning is transforming how insights are gathered and analyzed. These technologies streamline processes and uncover hidden patterns, enabling businesses to react swiftly to changes in the market. Another important development is the focus on consumer-centric research. Today, understanding the emotional nuances of consumer experiences is critical. By tapping into empathy-driven insights, organizations can craft more impactful strategies that resonate with their audiences. As businesses navigate these trends, it's essential to remain adaptable and innovative. Embrace new technologies and methodologies to improve your market research efforts. Collaborating with cross-functional teams can also amplify the effectiveness of insights derived from your research. By keeping an eye on these trends and adapting your strategies accordingly, your organization can not only survive but thrive in a complex, data-driven world. Stay informed, stay agile, and drive your business towards growth. #Arensic #ArensicInternational #MarketInsights #BusinessGrowth #GlobalConsulting