New ERA - New European Reuse Alliance’s Post

❗️EU Council adopts the Packaging and Packaging Waste Regulation After more than two years of legislative process, yesterday marked a milestone in the EU's journey towards reducing packaging waste and promoting reuse and refill practices. The Council officially adopted the PPWR, a transformative step in shaping how packaging is designed, produced, and managed across its entire life cycle. What does the PPWR aim to do? ✅ Harmonise national and EU measures. ✅ Promote high environmental standards. ✅ Ensure a smoothly functioning internal market. ✅ Establish mandatory reuse targets for the first time in EU legislation. The regulation provides a comprehensive framework of definitions and requirements, including mandatory reuse targets on certain packaging for the first time. ⏩️What’s next? Following its adoption by co-legislators, the regulation will be published in the EU’s Official Journal and enter into force shortly, although it will only become applicable 18 months later. Implementation by Member States and the secondary legislation published by the Commission will be fundamental to ensure the objectives of the PPWR are accomplished. 🌍This is a huge leap forward for a circular economy in Europe. Let’s keep the momentum going as we work towards making reuse the norm! #PPWR #Reuse #Refill #NewERA

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Rinus de Kok

Commercial Director with a passion for organized reuse, pooling, supply chain, circularity and sustainability. People manager. Proven track record in a broad range of commercial and supply chain roles.

1w

Brilliant news. What a way to end the year!

David Esteban Muñoz - Bcorp

Intrepid Impact & Sustainable Entrepreneur • i3D • Fibrapack® • BaggyPack® • reboottle® • Retoornado®• Ambifylter® • estoory® • Maskfylter® • TheBuffon®

1w

Great news finally !!! A first step towards sustainability on reuse systems !! 🥳🥳🥳

Olaf V.

Manager Logistics /Production Warehouse

1w

Geweldig

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