New ERA - New European Reuse Alliance

📣We are excited to announce the launch of Hergebruik Nu (Reuse Now Foundation), the Dutch association championing reusable packaging solutions. Launched by cupstack and already supported by Dutch Cups B.V., MEIKO Group, HOBART GmbH, PackBack Circulware and SwapBox as affiliates, Hergebruik Nu is ready to transform the way the Netherlands thinks about reusable packaging. This new platform will drive advocacy efforts and collaboration across the Netherlands for reuse businesses. 🇳🇱As of January 1, 2024, the Netherlands has banned disposable cups in offices, festivals, and on-site catering under the EU Single-Use Plastics Directive. Yet, with shifting political priorities leaving this policy unenforceable, the need for action is greater than ever. Hergebruik Nu will address these types of challenges, providing a unified voice to promote reuse and influence national sustainability policies. It aims to bring together customers, local governments (municipalities), and event organisers to champion sustainable reuse, helping create a cleaner county where both the economy and the environment benefit from reuse whenever possible. 💪Join Hergebruik Nu as a front-runner and lead the transition to a more sustainable packaging future and make reuse the norm in the Netherlands. Find out more here 👉 https://hergebruik.nu/ If your organisation is ready to take action or wants to learn more, reach out to info@hergebruik.nu. Together, we can shape the future of reusable packaging!

Curious about reuse, refill, and everything in between? Dive into the resources section of our new website! New ERA believes that well-designed reuse and refill systems can unlock a sustainable future - one where reuse is the norm. But to get there, we need access to reliable data, extend our knowledge and foster collaboration. This is why we’ve worked hard to make our website a one-stop shop for information on reuse: a place where questions get answered, doubts are clarified, and new insights await. 🔍 Repository Looking for studies on reuse and refill? Explore our repository, packed with reports in various languages divided in various categories to cover the most relevant reuse topics. Whether you’re new to the industry or seeking detailed insights like life cycle assessments and sector-specific analyses, this is your must-visit place. 📖 Glossary Navigating the reuse world just got easier. Find all the key terms related to the reuse and refill packaging ecosystem defined in one place. Here’s your go-to reuse dictionary, tailored to make the topic clearer and more accessible. ❓ FAQs What is the difference between reuse and recycle? What is the PPWR? What is New ERA's role in the transition to reuse and refill systems in Europe? Our Frequently Asked Questions address all this and much more, so you can better understand reuse and New ERA’s work. And this is just the beginning! If you have other studies and papers to share, we’d love to feature them in our repository and make it a collaborative library for the industry and all interested parties. Got any questions you’d like us to know in the FAQs? Or any definition to add to the glossary? Send them our way! Together, we can build a go-to knowledge hub for reuse in Europe! Explore all the features of our new website here: https://lnkd.in/gHupUiGY #ReuseRevolution #Refill #CircularEconomy #NewERA

❗️EU Council adopts the Packaging and Packaging Waste Regulation After more than two years of legislative process, yesterday marked a milestone in the EU's journey towards reducing packaging waste and promoting reuse and refill practices. The Council officially adopted the PPWR, a transformative step in shaping how packaging is designed, produced, and managed across its entire life cycle. What does the PPWR aim to do? ✅ Harmonise national and EU measures. ✅ Promote high environmental standards. ✅ Ensure a smoothly functioning internal market. ✅ Establish mandatory reuse targets for the first time in EU legislation. The regulation provides a comprehensive framework of definitions and requirements, including mandatory reuse targets on certain packaging for the first time. ⏩️What’s next? Following its adoption by co-legislators, the regulation will be published in the EU’s Official Journal and enter into force shortly, although it will only become applicable 18 months later. Implementation by Member States and the secondary legislation published by the Commission will be fundamental to ensure the objectives of the PPWR are accomplished. 🌍This is a huge leap forward for a circular economy in Europe. Let’s keep the momentum going as we work towards making reuse the norm! #PPWR #Reuse #Refill #NewERA

✍️Safety of food contact materials: 20 years of inaction on EU’s basic rules New ERA has joined Zero Waste Europe and 50+ organisations in calling for the urgent revision of the Food Contact Materials (FCM) Regulation. By signing this open letter addressed to European Commission President Ursula von der Leyen, we aim to spotlight the critical health risks posed by harmful chemicals in food packaging - including over 70 known carcinogens and endocrine disruptors. ❌With chemical exposure costing an estimated €157 billion annually and linked to rising cancer rates, infertility, and other health concerns, the need for robust, harmonised safety standards has never been more pressing. 📣The revision of this 20-year-old law began four years ago but remains incomplete. As part of our mission to advance safe and sustainable reuse systems, we strongly urge the European Commission to finalise and implement the revised regulation within this legislative term. You can find the open letter here 👉 https://shorturl.at/BRFXK Let’s work together to ensure a safer and sustainable future for all💪 #ReusablePackaging #CircularEconomy #FoodSafety #NewERA

💼New ERA’s team is growing! Join us as our EU Policy Officer Intern Are you passionate about the environment and the circular economy? Do you want to shape the future of reusable packaging policies in Europe? This is your chance to have a real impact! 🌍 As New ERA’s presence in the European policy arena continues to grow, we’re excited to offer a new internship position to support our advocacy efforts. In this role, you’ll understand the diversity of policies across EU and national legislation impacting our sector, ensuring New ERA remains a strong voice for the reuse and refill industry. It’s a great opportunity to gain hands-on experience with Brussels’ policy machinery while contributing to a more sustainable future. Join us and help us make reuse the norm! 📣 Know someone who’d be a great fit? Share this post and help us spread the word! You can find all the details in the job posting below👇  #Hiring #CircularEconomy #ReuseRevolution #EUJobs #BrusselsJobs

🚀 Welcome to a New ERA We’re thrilled to unveil our new logo, a bold visual identity that reflects our innovative vision for the reuse and refill industry. 💪Our logo stands for progress, circularity, and transformation: ◆ The futuristic font and audacious colours highlight our pioneering spirit and commitment to change. ◆ The reuse of the same “e” across the words symbolises our focus on circularity, with arrows indicating motion, and our drive for impactful solutions. The transformation of the “e” from an outline to a filled form further represents our dedication to advancing the refill sector. ◆ The gradient transition signifies growth and the dynamic journey of reuse, with the colour shift representing natural progress into a more sustainable future. 📣Our logo is the symbol of our mission to unlock the full potential of well-designed reuse and refill systems and lead the way for reuse to become the norm! #ReuseRevolution #CircularEconomy #NewERA #Innovation 

New ERA… New look! Welcome to our new website 👩💻 We’re thrilled to unveil New ERA’s brand-new website, featuring a refreshed visual identity that reflects our mission to lead the European reuse sector into the future. 🌍 Our new online home is more than just a makeover – it’s a resource hub designed to support our members, policymakers, and stakeholders in navigating the reuse industry's challenges and opportunities. ✍️Modern design: intuitive navigation makes it easier to explore our work, achievements, and strategic priorities. 🎯Our mission in focus: showcasing how we champion reuse systems for a sustainable, circular economy. 🌐Accessible resources: stay informed with the latest news, reports, and updates from the sector. Stay tuned. Over the next few days, we’ll be showcasing all the features and resources on the new website to help you get the most out of it. For now, feel free to explore and enjoy! Check out our new look here 👉 https://lnkd.in/dZHRTi-z Let us know your thoughts and share this exciting milestone with your network!

🌍 Global Plastics Treaty: the negotiations continue The journey towards a legally binding Global Plastics Treaty is far from over. Negotiated under the United Nations Environment Assembly (UNEA), the treaty aims to address plastics across their entire lifecycle. The objective was to agree on a final text last Sunday, but the latest round of talks (INC-5) in Busan, South Korea, concluded without a final agreement. A new session will follow to resume the discussions next year. ❗Key Updates: ◆ Core Debate: Over 85 countries back limits on plastic production and consumption, while others, including Saudi Arabia and Russia, argue for focusing on design, excluding production from the scope. ◆ Draft Progress: The draft treaty still has over 275 unresolved issues, highlighting disagreements on everything from principles and production limits to scope and financing. ◆ Consensus Challenges: Procedural rules have added to the challenges, with progress slowed as negotiators try to find common ground between ambition and consensus. 💪 Despite delays, global momentum for a robust treaty persists. Most nations support ambitious goals, including limiting production, promoting circularity, and funding a just transition, highlighting the importance of building a treaty that lasts.

✅ PPWR Moves Forward 🎉 After much anticipation, the European Parliament has officially approved the corrigendum text for the Packaging and Packaging Waste Regulation! The decision arrived in Strasbourg during Tuesday’s plenary and after the adoption by the ENVI committee. The decision was accompanied by the publication of the text in all 24 official EU languages. 🚩 What’s Next? The final step is the Council’s approval, expected this December, which will pave the way for the text's publication in the EU Official Journal. From there: ◆ Jan-Feb 2025: Regulation enters into force. ◆ Mid-2026: Application begins after an 18-month transition period. As we celebrate this progress, New ERA is already gearing up for the next phase: implementation and secondary legislation. We are committed to supporting our members, policymakers, and stakeholders to ensure reuse is at the heart of the PPWR’s success. The PPWR is central to the EU’s ambition to reduce waste, enhance circular economy practices, and achieve a climate-neutral future. The regulation marks a crucial first step towards making reuse the norm across Europe’s packaging systems 💪 #PPWR #Reuse #NewERA

🎉 What a busy week for reuse! Last week, we had the pleasure of joining Salon REZOlutions in Brussels and the Reusable Packaging Fair in 's-Hertogenbosch. From presenting key measures of the PPWR to discussing the power of industry collaboration, it was a fantastic opportunity to discover the latest innovations and connect with business leaders driving the reuse sector forward. A big thank you to the organisers and everyone we met for the inspiring discussions and ideas. Let’s keep the momentum for reuse going! 🚀 Kennisinstituut Duurzaam Verpakken (KIDV) Ministerie van Infrastructuur en Waterstaat Mission Reuse Maïté Liekens Karl Beerenfenger ConsomAction Sylvie Droulans Harold Fabri