New ERA - New European Reuse Alliance’s Post

📣We are excited to announce the launch of Hergebruik Nu (Reuse Now Foundation), the Dutch association championing reusable packaging solutions. Launched by cupstack and already supported by Dutch Cups B.V., MEIKO Group, HOBART GmbH, PackBack Circulware and SwapBox as affiliates, Hergebruik Nu is ready to transform the way the Netherlands thinks about reusable packaging. This new platform will drive advocacy efforts and collaboration across the Netherlands for reuse businesses. 🇳🇱As of January 1, 2024, the Netherlands has banned disposable cups in offices, festivals, and on-site catering under the EU Single-Use Plastics Directive. Yet, with shifting political priorities leaving this policy unenforceable, the need for action is greater than ever. Hergebruik Nu will address these types of challenges, providing a unified voice to promote reuse and influence national sustainability policies. It aims to bring together customers, local governments (municipalities), and event organisers to champion sustainable reuse, helping create a cleaner county where both the economy and the environment benefit from reuse whenever possible. 💪Join Hergebruik Nu as a front-runner and lead the transition to a more sustainable packaging future and make reuse the norm in the Netherlands. Find out more here 👉 https://hergebruik.nu/ If your organisation is ready to take action or wants to learn more, reach out to info@hergebruik.nu. Together, we can shape the future of reusable packaging!

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Denisa G.

Lightweight solutions for circular economy

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