EX.CO’s Post

ICYMI: CEO of JCDecaux-owned SSP VIOOH names dynamic creative optimization, 3D and retail media among the trends in programmatic DOOH (OpenMic): By JC Conti, CEO, VIOOH. The slower adoption of DOOH can be partly attributed to the third-party cookie-free environment. However, in the long term, this could prove to be a strength. Using the same inventory for programmatic as direct ensures high-quality perception of the inventory, and prDOOH commands premium CPMs - generally +30% higher than […] #DOOH #digitalbillboards #digitalsignage

How are the Digital Online and the DOOH ecosystem similar and different? Where should you start as a publisher to think about integrations for unlocking more (new) revenue? Find out how GSTV worked with FatTail to automate their entire adops journey: https://lnkd.in/eqmSsnTj

How are the Digital Online and the DOOH ecosystem similar and different? Where should you start as a publisher to think about integrations for unlocking more (new) revenue? Find out how GSTV worked with FatTail to automate their entire adops journey: https://lnkd.in/eBpNQUwz

FYI: CEO of JCDecaux-owned SSP VIOOH names dynamic creative optimization, 3D and retail media among the trends in programmatic DOOH (OpenMic): By JC Conti, CEO, VIOOH. The slower adoption of DOOH can be partly attributed to the third-party cookie-free environment. However, in the long term, this could prove to be a strength. Using the same inventory for programmatic as direct ensures high-quality perception of the inventory, and prDOOH commands premium CPMs - generally +30% higher than […] #DOOH #digitalbillboards #digitalsignage

FYI: CEO of JCDecaux-owned SSP VIOOH names dynamic creative optimization, 3D and retail media among the trends in programmatic DOOH (OpenMic): By JC Conti, CEO, VIOOH. The slower adoption of DOOH can be partly attributed to the third-party cookie-free environment. However, in the long term, this could prove to be a strength. Using the same inventory for programmatic as direct ensures high-quality perception of the inventory, and prDOOH commands premium CPMs - generally +30% higher than […] #DOOH #digitalbillboards #digitalsignage

ICYMI: CEO of JCDecaux-owned SSP VIOOH names dynamic creative optimization, 3D and retail media among the trends in programmatic DOOH (OpenMic): By JC Conti, CEO, VIOOH. The slower adoption of DOOH can be partly attributed to the third-party cookie-free environment. However, in the long term, this could prove to be a strength. Using the same inventory for programmatic as direct ensures high-quality perception of the inventory, and prDOOH commands premium CPMs - generally +30% higher than […] #DOOH #digitalbillboards #digitalsignage

EX .CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV and DOOH https://ow.ly/v5gZ50UAn6y #marketing #martech #technology #EXCO

HOW THE BIG 3 CAPTURE DOOH DOLLARS The calendar is quickly coming to a close on 2024, so before it does... I wanted you to have this look-back as part of our Programmatic Publisher series. You have the Primer. The Prospectus is en route. And this? This is a big part of it. How are The Big 3 thinking about DOOH dollars? Find out. So which strategy is right for you? - Max Efficiency per Display? - Sell the Unsold? - Building a War Chest? Let me know in the comments below which strategy is right for you.

StackAdapt and Bell Media have partnered to enhance programmatic advertising in Canada. The collaboration provides advertisers with access to Bell Media’s premium CTV, video, display, audio, and DOOH inventory through StackAdapt’s platform, enabling more efficient and scalable digital campaigns amid growing demand for connected TV and other digital advertising channels. Read more: https://lnkd.in/dmSy68X8 #AdTech #ProgrammaticAds #ConnectedTV #OutofHome #CTV #DOOH #StackAdapt #BellMedia 

ICYMI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage