Experian Marketing Services’ Post

CES is almost here, and I'm excited to see how we can shape the year ahead—together. From tackling addressability in a changing privacy landscape, to exploring new commerce media partnerships, and embracing curation, there's a lot to watch for in 2025. If you want a quick heads-up on the trends I'm following, check out this article and let's talk about what it all means for you: https://lnkd.in/eFf8pSxi

🚀 2025 isn't even here yet, but it's off to a strong start! Abhishek Sen and Emma Raz will fly across the pond to bring the ID-less message to Las Vegas at CES 2025. 🌎✈️ If you're ready to talk about the future of data—especially in a privacy-first world—be sure to reach out. We're excited to discuss how ID-less solutions are transforming the landscape of advertising, data privacy, and beyond. See you in Vegas! 🎉 #CES2025 #PrivacyFirst #IDLess #DataInnovation #FutureOfAdvertising #TechTrends

It’s been a while since my last post – but for good reason! I’ve been heads-down, busy establishing Doro Hemma at Doro, and it’s been an incredibly interesting and rewarding journey. Normally, I’m not one to share marketing posts, but today’s an exception because this product is truly something special and deserves the spotlight. Introducing the Doro Hemma Doorbell – an award-winning, smart video doorbell that’s as unique as it is reliable. Proof point? Well, the recently snapped TechRadar award - Best Doorbell of 2024 https://lnkd.in/dw4xBsSB should do it. (No bragging...) One of its standout features, called Assist Me, makes it truly unique. This feature allows video calls from the doorbell to be handed over to other family members, relatives, or friends – handy when things get scary... Whether it’s for you, your parents, or your grandparents, it’s time to say goodbye to missed visitors, unwanted conversations at the doorstep, and stressful moments – instead it's time to say hello to everyday safety and convenience. Black Friday is starting the gifting season – so check out this great product at https://lnkd.in/d33hcpii you may even find some other surprises waiting for you or your loved ones 😊. #DoroHemmaDoorbell #BlackFriday #ChristmasGifts #SmartHome

World Youth Skills Day: Don't Get Polycrisis-ed! Equip Yourself for the Digital Future   Today, on World Youth Skills Day, we celebrate the incredible potential of young people to shape the future. The "Digital Polycrisis," as explored in the reference book by ChaVon (CJ) Clarke-Joell (she/her), CIPM, GDPR-P, INHC, lays bare the challenges and ethical dilemmas of our increasingly digital world.   The exciting part is: you, the next generation, are uniquely positioned to navigate this complex digital landscape.  - Become Tech-Savvy: Learn how technology works. Knowledge is your shield against manipulation. - Sharpen Your Critical Thinking: Don't just consume information online - analyze it!  - Embrace Digital Literacy: Learn about online safety, privacy settings, and how to protect yourself from cyber threats. - Champion Ethical AI: The future of AI is in your hands. Advocate for transparency, fairness, and accountability in AI development.   Why World Youth Skills Day Matters in the Digital Age The digital revolution has transformed every aspect of our lives, from communication to commerce, education to entertainment. However, in addition to acquiring technical skills, we must also become responsible digital citizens.   Resources to Become a Digital Polycrisis Champion "The Digital Polycrisis" reference book (https://lnkd.in/edXiSp73)   The UN's World Youth Skills Day website (https://lnkd.in/d26MXaS)   On this World Youth Skills Day explore our interactive resources and reference book to become a champion of ethical tech. Your generation, your impact.     #DigitalPolycrisis #DigitalActivism

With CES 2025 just around the corner, it’s clear that the adtech landscape has evolved significantly in recent years, particularly within the verification sector. Let's schedule a meeting to discuss these changes and explore how you can navigate the current market, address emerging challenges, safeguard your business, maintain your reputation, and optimize your revenues.

Google’s cookie delays are creating chaos, but savvy marketers see opportunity. In this episode of Leaders & Voices, we have Derek Slager, CTO & Cofounder, Amperity share insights on how marketers can adapt to a privacy-first world amid Google's indecision on third-party cookies. Read more:- #google #thirdpartycookies #marketers #martech #mtc #martechcube

In attending "POSSIBLE2024" in Miami, we look forward to gaining additional learnings and understandings on: 💡 How AI is being leveraged from Enterprise to SMBs for marketing. 🔏 New privacy regulations impact and how best to manage. 🌚 Better marketing focus on upcoming and changing generational dynamics. 🥇 Best practices and new efforts underway in ever changing industry.

Curation is currently causing much discussion across the industry, and it's one of our key pillars for Industry Review 2025. Curation is a pivotal force, or has the potential to be.  It’s a space that’s ripe for innovation, evolution, and competition, but the challenge of balancing quality, transparency, efficiency, and privacy shouldn’t be underestimated. Do you agree with our perspective, get involved in this discussion; https://lnkd.in/eAbaNanP #IndustryReview25

In the fast-paced world of automotive dealerships, customer experience is king. As our CEO Joe Burton mentioned in Forbes, using AI to gather and act on feedback helps dealerships not only meet customer expectations but exceed them. By listening to detailed reviews and social media comments, dealerships can accelerate growth and enhance their reputation at scale. See how feedback fuels success in the Forbes Article below ⬇ #Automotive #CustomerFeedback #AI #ReputationManagement #DealershipSuccess #Data #OnlineFeedBack #Marketing

"The rise of alternative consumer identifiers and increased focus on consumer privacy and control have forced both MarTech and AdTech ecosystems to rebuild themselves." Justin Firoozan 🚀 Read our latest DatTalks Blog NOW: 👉 https://bit.ly/4gaSA7Q #martech #adtech