Experian Marketing Services’ Post

With evolving privacy regulations and shifting consumer expectations, advertisers must adopt future-ready strategies based on trust and first-party data. 🔐📊 In our latest Ask the Expert series (recorded prior to Experian acquiring Audigent), Greg Williams, President of Audigent, and Crystal Jacques, VP of Sales at Experian, share insights on how using first-party data and contextual targeting lays the foundation for smarter, privacy-safe advertising. Read our latest article to discover how Experian and Audigent, a part of Experian, enable marketers to create more relevant consumer experiences while prioritizing consumer privacy: https://lnkd.in/gnXG4cwh #FirstPartyData #MarketingStrategies #Experian

With evolving privacy regulations and shifting consumer expectations, advertisers must adopt future-ready strategies based on trust and first-party data. 🔐📊 In our latest Ask the Expert series (recorded prior to Experian acquiring Audigent), Greg Williams, President of Audigent, and Crystal Jacques, VP of Sales at Experian, share insights on how using first-party data and contextual targeting lays the foundation for smarter, privacy-safe advertising. Read our latest article to discover how Experian and Audigent, a part of Experian, enable marketers to create more relevant consumer experiences while prioritizing consumer privacy: https://lnkd.in/e-_P-c_5 #FirstPartyData #MarketingStrategies #Experian

After years of back-and-forth deliberation, Google has ultimately decided to retain third-party cookies in Chrome while offering users the option to opt out, marking a significant shift in its approach to balancing ad industry needs with privacy concerns. For ad professionals, this decision means continued access to crucial targeting data, allowing for more effective ad campaigns and ROI. However, it also necessitates adapting to user preferences and exploring new privacy-compliant strategies. For consumers, this offers more control over their data, enhancing privacy while maintaining a personalized browsing experience. How will your business adapt to this new balance between privacy and targeted advertising? #BreakingNews #MarketingNews #GoogleCookies #ThirdPartyCookies #ChromeUpdate #DigitalMarketing #UserPrivacy #Marketing

The first tranche of changes to Australia's Privacy Act has been released with more to come. Here are some things advertisers need to understand - as a priority: -- How to use broader targeting strategies to increase your ROI -- Which algorithms are being used in your advertising targeting and how they work -- Building your own custom bidding algorithms will become increasingly important We'll have more on this in the coming weeks. In the meantime, reach out if you'd like to discuss and adapt to these and future amendments. Our co-founder James McDonald shared his initial reaction with AdNews Australia and Mi3Australia: Read - Adnews - Privacy Act Not Rushing Wholesale Reform: https://lnkd.in/g8Tyydkb Read - Mi3 - Initial Reactions to the First Tranche of Privacy Reform: https://lnkd.in/gVDuSfP7 #privacy #marketing #advertising #analytics James McDonald

First-party data is a top concern for many US brands and agencies. A recent EMARKETER report reveals that securing enough first-party data for targeting and activation is the #3 concern among US brands and agencies. As privacy regulations tighten, traditional ad-tracking is becoming obsolete. Intent HQ is here to help you navigate this new landscape with solutions that maximize your first-party data safely for effective targeting. Don't let data concerns hold you back. Learn more about how Intent HQ can support your marketing efforts: https://hubs.ly/Q02GlB6z0 #Marketing #FirstPartyData #AdTech #PrivacyConcerns

"Google to retain cookies" Google's announcement to keep third-party cookies in Chrome is reshaping the digital advertising realm. The initial plan of the Privacy Sandbox was to safeguard user privacy and maintain effective advertising. However, Google's pivot indicates a more intricate balance between these objectives. This shift underscores the urgency for the industry to innovate rapidly, considering alternatives like leveraging first-party data and contextual targeting. Moving ahead, collaborative efforts among stakeholders will be pivotal in shaping a privacy-centric and enduring digital advertising environment. #google #cookies #privacy

Google Delays Deprecation of Third-Party Cookies, Again! This decision comes amidst ongoing concerns, specifically from the UK’s Competition and Markets Authority (CMA). Emarketer reports that less than half (47%) of marketers worldwide said their companies were working on a plan to approach cookie-free targeting. As marketers, we should take advantage of this extra time to build out our first-party data, experiment with Google’s Privacy Sandbox and other emerging targeting solutions, and rethink measurement strategies. We may not get another delay. #Google #CookieDeprecation #DigitalAdvertising #Privacy #eMarketer

Google is banning 3-Party Cookies !!! What This Means for Businesses: - Develop more robust first-party data collection methods - Embrace privacy-centric advertising  - Explore Innovative methods for targeting and personalization that respect user privacy The future looks exciting !!! #dataprivacy #innovation #pacewisdom

Why Creativity is Key in Advertising Today With the sunsetting of third-party cookies and tightening privacy regulations, traditional targeting methods are becoming less effective. This shift presents a golden opportunity: the rediscovery of creativity as the driving force behind successful digital marketing campaigns. Research from Analytic Partners, detailed in the ‘ROI Genome Intelligence Report,’ reveals that among 750 brands, 66% of advertising success is directly tied to creativity. The beauty of creativity is that it isn’t constrained by third-party cookies nor the measurement practices used to assess its effectiveness. At Teads, we’ve developed a comprehensive set of tools to measure the effectiveness of a client’s creative both now and after the depreciation of third-party cookies. Read more on the blog >> https://hubs.li/Q02pJqwN0 #cookieless #cookielessfuture #creative

The digital advertising game is about to change! Google’s Privacy Sandbox is replacing third-party cookies with privacy-first tools like FLoC and UID 2.0. What’s new? Better user privacy and data security Smarter, anonymous targeting with cohort-based ads APIs for insights while preventing tracking tricks The big challenge? Balancing privacy with effective ads and industry adoption. How do you think this will shape the future of advertising? #DigitalAdvertising #PrivacyMatters