Ian Max Eyre’s Post

Here is the first of a few videos we will use for our equity investment campaing https://lnkd.in/eBMCq6Wi to crowd-finance our next step in growth

Stop blending in and start standing out. Become the 'Purple Cow.' (like Seth Godin yells out ) To be remarkable you gotta break through the noise. A great example of this— Kanye West's ad from this year's Super Bowl. While others poured millions into slick productions… Kanye did something unique. Unexpected and unusual. He filmed the ad in his car. On his phone. No special effects. No fancy production. Not even good lighting. What happened next? $20 million in sales. He chose to be different. He chose to be noticed. And that’s what being remarkable means. To be a purple cow is to embrace risk. It’s about grabbing attention and making a statement. Because ideas that spread win. PS: What's your ‘purple cow’ moment?

"Indulge in #wootwootindia deliciously healthy popcorn and elevate your movie nights ! #wootwoot popcorn is the perfect sidekick for your cinematic adventures, adding flavor to every plot twist and turning your movie marathon into a blockbuster hit! with only #shree_ganpati_productions Lights, camera, popcorn! 🎬🍿 #PopcornMagic #MovieNightEssentials"

Some takeaways from today's Wide Shot newsletter about the business of Hollywood: - Know your audience, market your movie accordingly (hello, 'Longlegs!') and don't make it a 'feathered fish.' - Box office is still down 16% from last year, but is on the mend from the writers' and actors' strikes. - Don't blame older moviegoers when your movie bombs! - Redbox was in even worse shape than we thought. #hollywood #entertainmentindustry #marketing

Popart Films lurks in the shadows, much like your favorite charming serial killer from those binge-worthy shows, ready to spring into action for your business. We’re not just about creating buzz; we’re about bringing all those sultry ad dollars back into your embrace, making your success our next thrilling conquest. And speaking of bringing sexy back, we promise not to pull a Justin Timberlake on you - unless bringing sexy back involves reviving your brand’s appeal, in which case, we’re totally on board. 😉 Let’s make your brand the next big hit - no strings attached (sorry, JT, we had to!). #PopartFilms #MarketingMagic #BringingSexyBackToBrands

Today is National Scream Day...apparently! Obviously not a day devised around the classic Slasher film, but a good opportunity nonetheless to segue to a reminder to trust your instincts and don't being afraid to go with something unexpected - this is precisely what Wes Craven did. It is reflected by most of the cast of Scream that in 1995 when pre production started, Wes Craven hadn't scored a "hit" film in many years, despite being at the wheel of classics such as A Nightmare On Elm Street and The Hills Have Eyes. The production was considered somewhat minor, the script was and still is incredible, Drew Barrymore was the lead name in the cast, the face on the posters...her character was killed off in the first 15 minutes. This was a bombshell for audiences. This in a nutshell is instinctive direction which has sparked a legacy for the film where viewers today cannot experience the impact of this creative decision the same way viewers in the cinema in 1996 did - the viewer landscape and expectation is different, as is the impact BUT the effectiveness and context of the decision within the narrative of Scream remains the same. Now think how you can apply that to your business through video. Think of how brands have done that in their campaigns through the years, consider the "retrospective" factor but how these decisions have become staples or at least "stapled" to the brands. This is mega effective with a water tight concept - make your customers lock on with a campaign they don't expect, boldly delivered. DM me to chat more about this if you're interested! #nationalscreamday #creativereflection #script #brand #campaign

This is an interesting overview of high frame rate filmmaking. I have a lot of experience with high speed shooting, having helped bring the Phantom cameras to the cinema production world. In my early days working with the Phantom I developed some software for converting the Phantom’s raw files for finishing and color correction since there weren’t any good tools back then. One of the things I built into the software as part of some experiments I was doing was the ability to selectively merge and omit frames from the conversion so that it was possible to shoot at a high frame rate but convert to a lower frame rate in a programatic way and to be able to control the amount of motion blur in the images. Around this time I heard that Doug Trumbull was wanting to resurrect ShowScan as a digital format as was considering the 65mm Phantom 65 camera to do it with. When I met him I let him know that he was going to need my software to do what he wanted and I ended up working with him for the duration of the project. One of the things that Doug wanted to do was to be able to selectively use different frame rates in a project - not just between different shots but actually within the frame. The idea is that the whole film would live in a 120fps container and different fragments could be at 24, 30, 60 or 120 within the frame. We did a lot of testing and experimenting, and produced a few short films — enough to learn that the use of high speed projection in a dramatic film would end up being used pretty modestly to not lose the actual feel of watching a movie. Ultimately nobody wanted to pay to do a major project in the formar. Maybe if we had kept at it a little longer Jim Cameron would have considered it, though I can’t image Jim and Doug working on a film together!

Marvel continues to build on its reputation for going to great lengths to prevent spoilers from leaking. The latest instance sees the studio make some notable scheduling shifts to ensure Deadpool & Wolverine avoids becoming a victim of spoilers spreading across the internet. Per Collider's Steve Weintraub, Marvel and Disney are pulling out all the stops to stop Deadpool & Wolverine leaks as much as possible. Disney scheduled the first press screenings of the Phase Five MCU blockbuster for Jul. 22, four days before the movie opens in theaters worldwide. Furthermore, the social media reaction embargo for Deadpool & Wolverine lifts that night at 10 p.m. ET, while the review embargo ends on Jul. 23 at 6 p.m. ET. Marvel and Sony used similar tactics for the billion-dollar film, Spider-Man: No Way Home, aligning the review and reaction times with the end of the world premiere.

Remember the bizarre clown sightings that freaked out cities right before IT hit theaters? While no one confirmed it was a marketing ploy, the timing was too perfect to ignore. The random appearances of eerie clowns had everyone on edge, building up anticipation for Pennywise’s terrifying return! 🎥💀 Whether accidental or intentional, this "creepy" strategy kept the movie in the news, making sure audiences were ready for the scares. What do you think—genius marketing or spooky coincidence? Let us know below! ⬇️ #MarketingStrategy #ViralMarketing #MovieMarketing #ClownSightings #ITMovie #Pennywise #HorrorMovies #BuzzMarketing #HalloweenMarketing