Robbie Conaway’s Post

Today is National Scream Day...apparently! Obviously not a day devised around the classic Slasher film, but a good opportunity nonetheless to segue to a reminder to trust your instincts and don't being afraid to go with something unexpected - this is precisely what Wes Craven did. It is reflected by most of the cast of Scream that in 1995 when pre production started, Wes Craven hadn't scored a "hit" film in many years, despite being at the wheel of classics such as A Nightmare On Elm Street and The Hills Have Eyes. The production was considered somewhat minor, the script was and still is incredible, Drew Barrymore was the lead name in the cast, the face on the posters...her character was killed off in the first 15 minutes. This was a bombshell for audiences. This in a nutshell is instinctive direction which has sparked a legacy for the film where viewers today cannot experience the impact of this creative decision the same way viewers in the cinema in 1996 did - the viewer landscape and expectation is different, as is the impact BUT the effectiveness and context of the decision within the narrative of Scream remains the same. Now think how you can apply that to your business through video. Think of how brands have done that in their campaigns through the years, consider the "retrospective" factor but how these decisions have become staples or at least "stapled" to the brands. This is mega effective with a water tight concept - make your customers lock on with a campaign they don't expect, boldly delivered. DM me to chat more about this if you're interested! #nationalscreamday #creativereflection #script #brand #campaign

Let’s face it: a workplace without humor is like a commercial without a punchline—awkward and forgettable. And in advertising, if you’re not making ‘em laugh, you’re probably just making them yawn. At Popart Films, we know that a killer joke can do wonders for your bottom line. So, loosen up that tie, crack a smile, and let’s cook up some marketing gold. Remember: Laughing all the way to the bank isn’t just an expression—it’s our business plan. 💸 #BusinessHumor #MarketingThatWorks #PopartFilms #SmallBiz #EntrepreneurLife #VideoMarketing #DigitalMarketing #CreativeAgency

Some takeaways from today's Wide Shot newsletter about the business of Hollywood: - Know your audience, market your movie accordingly (hello, 'Longlegs!') and don't make it a 'feathered fish.' - Box office is still down 16% from last year, but is on the mend from the writers' and actors' strikes. - Don't blame older moviegoers when your movie bombs! - Redbox was in even worse shape than we thought. #hollywood #entertainmentindustry #marketing

Ever felt like running a business is like juggling flaming swords while riding a unicycle? 🎪🔥 We get it. At Popart Films, we’ve been there too (minus the unicycle... unless you count that one office party). But here’s the kicker: we’ve mastered the art of turning chaos into cinematic gold. Partner with us, and we’ll tackle those headaches together, transforming your struggles into blockbusters. You focus on growing, we’ll handle the drama. 🎬🍿 #BusinessHustle #WeFeelYourPain #PopartFilms #videomarketing #lackofsales #notenoughleads #noleads #denvervideo #denvervideoproduction

How to Officially Get on Rotten Tomatoes! (Day 12 Counting Down to Memphis Premiere on April 23!) It's a scary thing, going public. One thing I've learned about self-distribution is to make sure your movie is discoverable online. It's been on IMDb for a minute, lol. Where else do you expect to see movies? https://lnkd.in/en9EB-FF #marketing, #selfdistribution, #advertising, #moviereview, #indiefilm, @RottenTomatoes, @VengeanceTrail,

👻 Halloween is here - the perfect time for a reminder about the magic of product integration into scary movies! Did you know 𝗵𝗼𝗿𝗿𝗼𝗿 𝗺𝗼𝘃𝗶𝗲𝘀 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗮 𝗷𝗮𝘄-𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝟭𝟳𝟯% 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗰𝗼𝘀𝘁𝘀? Horror is one of the most profitable genres, with audiences coming back for more spine-tingling thrills—and a hint of familiarity through recognizable brands. For me, one standout example is ZOMBIELAND x Hostess — the relatable emotions when your quest for Twinkies results in a truckload of Snoballs... this integration delivers... and had me craving a Twinkie! 😅 This genre isn't just about scares; it’s about connecting with audiences in memorable ways, and the best brand placements bring comfort even in the creepiest moments. Whether it’s iconic scenes from 𝙂𝙚𝙩 𝙊𝙪𝙩 👀, which made $253 million from just a $4.5 million budget before snagging an Oscar, or 𝙄𝙩 🎈(2017), scaring up over $600 million, horror films give brands a prime spot to make a lasting impression. Drop your favorite horror product placement in the comments below! Learn more at 👉 https://lnkd.in/gJ4nzFVG   #ProductPlacement #BrandStrategy #BENlabs #Halloween

Your Trends Gossipy friend has the latest scoop! 🎬 From Wednesday Addams to Deadpool and the Joker, cinema is setting the stage for this Halloween's biggest trends! 💥🖤 How are these characters influencing your marketing strategies? Share your thoughts below! ⬇️ For the full article: https://shorturl.at/AgXAC #MarketingTrends #CinematicTrendsetting #Halloween2024

When it comes to producing, many factors can affect creativity. But how can we navigate through these challenges and reignite our creativity? redpill's producer, Barnaby Brown gives us his top tips to help spark creativity when we're not feeling particularly inspired, whether it involves something as straightforward as a leisurely stroll or dedicating extra time to observe advertisements at the cinema, Barnaby offers practical strategies to help overcome this. Visit redpill.co to find out more about us and our work #redpill #Producer #MarketingAndAdvertising #Creativity

Remember the bizarre clown sightings that freaked out cities right before IT hit theaters? While no one confirmed it was a marketing ploy, the timing was too perfect to ignore. The random appearances of eerie clowns had everyone on edge, building up anticipation for Pennywise’s terrifying return! 🎥💀 Whether accidental or intentional, this "creepy" strategy kept the movie in the news, making sure audiences were ready for the scares. What do you think—genius marketing or spooky coincidence? Let us know below! ⬇️ #MarketingStrategy #ViralMarketing #MovieMarketing #ClownSightings #ITMovie #Pennywise #HorrorMovies #BuzzMarketing #HalloweenMarketing

Thumbnails are taking over the digital world! A perfect example is this one created by a passionate filmmaker and fisherman (me) for his brand Fish Online. And the best part? The fish was caught by myself! It's exciting to see how my passion has led me to create something that has the potential to become a successful business. www.fish-online.co.za a Previous Episode - https://lnkd.in/d6eE7NVv #Thumbnails #DigitalMarketing #PassionProjects #SmallBusiness