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🍷🍺🥃 In the fast-paced world of the alcohol beverage industry, navigating marketing strategies can be a challenge. But with the rise of programmatic advertising, brands now have a powerful tool at their disposal to connect with their target audience like never before. 🚀 https://bit.ly/4egkwXz #DigitalMarketing #ProgrammaticAdvertising #AlcoholBeverageIndustry

Ever wonder who your competitors are targeting or how much they are spending on advertising? 🤔 Unlock these and many other valuable insights with Nielsen's Ad Intel solution. Want to know more? DM me to discuss how to set realistic goals and develop impactful KPIs for your campaign. Explore more here: https://bit.ly/4evuEKM

In conversations with numerous small-scale and new brands considering programmatic advertising as a new channel for promoting their brand, a frequently asked question arises.- How does programmatic advertising work? Simply , Programmatic advertising involves connecting the dots and integrating with a many of partners in the advertising ecosystem to make the end-to-end automation of advertising work. It starts with software that allows companies to plan, measure, and optimize their advertising campaigns across nearly all channels. Companies will use a demand-side platform (DSP) like (https://lnkd.in/gNQw8QCH) which connects to supply-side platforms (SSP) to automatically place ads in strategic locations across a variety of digital and traditional channels. For example, a company that creates a video ad and wants to host it on xiaomi TV or CNN.com doesn’t need to manually go to those sites and add the video. Through programmatic buying, the ad is distributed and published automatically. And not only are there multiple types of partners that a company can integrate with from a platform-to-platform standpoint, but there are also data providers, who are partners who help marketers find where their audiences are. For instance, a brand might want to target the 18–24-year-old demographic. They could do so by using audiences defined in a data management platform (DMP) . #Grabicubes #advertising #Programmatic #maketing Samsung Display Google AdSense Amazon Ads #displayAds iCubesWire

The future of CPG advertising isn't a one-trick pony! It's about building brand love and driving sales. And with the rise of direct-to-consumer, CPG brands need to up their digital ad game to keep up. Here are three strategies to help you win: ✔️ Targeted Ads: Reach the right audience with laser precision. ✔️ Mobile-First Approach: Meet shoppers where they are—on their phones! ✔️ Social Savvy: Build connections and trust with engaging content. ️

🎯 Reach the Right Audience, Drive Real Results! In 2025, it's not about casting a wide net, it's about precision. Targeted display ads are revolutionizing the way businesses connect with niche audiences. 👩💻 By using advanced data insights and personalized strategies, these ads ensure your message reaches the people who matter most, right where they're ready to engage. Say goodbye to wasted ad spend and hello to high conversions. 📈 At PGH Digital, we specialize in crafting powerful display ad campaigns that deliver measurable results. From dynamic creatives to real-time optimization, our helps you STAND OUT in competitive markets and turn click into customers 🤝 Check out our latest blog, “Personalization Meets Performance: The Magic of Targeted Display Ads in 2025" which provides insight into adding targeted display advertising to your marketing plan and its impact you are looking for. 🚀 *Proudly Owned and Operated by the Pittsburgh Post-Gazette.

Here is all you need to know about the 𝑹𝑨𝑪𝑬 𝑭𝒓𝒂𝒎𝒆𝒘𝒐𝒓𝒌 strategy and How 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂 used it. This is the summary from my 𝐜𝐚𝐬𝐞-𝐬𝐭𝐮𝐝𝐲 on Coca-Cola, I will post the full case-study file shortly. -🔍 𝐑𝐞𝐚𝐜𝐡: Expand your audience by leveraging social media, SEO, and ads. Visibility is key! -🤝 𝐀𝐜𝐭: Engage your audience with interactive content—think polls, videos, and compelling CTAs. -💰 𝐂𝐨𝐧𝐯𝐞𝐫𝐭: Turn interest into action by optimizing your website and checkout process for seamless sales. -🔄 𝐄𝐧𝐠𝐚𝐠𝐞: Build loyalty with personalized emails, rewards programs, and post-sale support. 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂'𝒔 take on it. → 𝐑𝐞𝐚𝐜𝐡: Coca-Cola utilised global social media campaigns, like the Share a Coke campaign, to increase brand visibility and connect with audiences worldwide. → 𝐀𝐜𝐭: They encouraged user interaction by inviting customers to personalise Coke bottles with their names and share their experiences online. → 𝐂𝐨𝐧𝐯𝐞𝐫𝐭: Coca-Cola optimised its retail presence and digital ads to drive both in-store and online purchases during the campaign. → 𝐄𝐧𝐠𝐚𝐠𝐞: The brand kept engagement alive with follow-up content, seasonal campaigns, and loyalty programs to maintain a strong relationship with its customers. 🎯 Some say it’s too structured for creative campaigns. What do you think? Let’s discuss in the comments! #DigitalMarketing #RACEFramework #MarketingStrategy #EngageYourAudience #ConversionOptimization #MarketingInsights #CustomerEngagement #MarketingGoals #TargetAudience #CampaignSuccess

As third-party cookies phase out, traditional marketing channels like door drop are gaining traction. Whistl UK Ltd's Leafletdrop is empowering marketers to reach specific audiences with targeted leaflet campaigns. Is it time to rethink your strategy? Read More: https://lnkd.in/dRySvSHb Mark Davies #traditionalmarketing #empoweringmarketers #leafletcampaigns #marketingstrategy

Leveraging PMax Campaigns to Boost Sales: Google’s Performance Max (PMax) campaigns are revolutionizing how retailers approach digital advertising. By combining multiple Google Ads channels into a single, AI-optimized campaign, PMax provides furniture retailers a broad audience reach and maximizes their ad spend efficiency.  This guide will walk you through how PMax campaigns can drive sales and increase traffic to your store.

Many think of premium advertising as a resource available only to those with the deepest pockets. But what about the smaller businesses and the mid-sized up-and-comers? That's where Choozle comes in. We offer proven approaches to reach your target audience and help you maximize the impact of every campaign. Read more > https://hubs.la/Q02ChRBz0 #choozle #techtimes #premiumadvertising #digitaladvertising

Google will upgrade Video Action Campaigns to Demand Gen in Q2 2025. This upgrade aligns with Google's gradual shift towards more integrated solutions like Performance Max (pMax). Unlike pMax, Demand Gen is an excellent solution for targeting specific audiences and lookalike segments without including search in the mix. What seems unclear to me is the product positioning of Demand Gen. The name suggests it’s an upper-funnel solution aimed at generating demand. However, it is strongly action-driven, offering three campaign goals: conversions, clicks, and conversion value. It also shares several inventories with pMax. https://lnkd.in/d77ESzWw