Fabiola Gómez Rosas’ Post

🐔🍟 McDonald's is masterfully integrating context with the Chicken Big Mac. This limited-time offering taps into the cultural trend of chicken as the ‘protein of choice’ while leveraging the iconic Big Mac's existing fanbase. The brilliance? It's not cannibalising the original; instead, both burgers enjoy a halo effect, boosting each other's appeal. A great example of how understanding the current culinary landscape can lead to innovative product development. #Marketing #Branding #BrandStrategy #McDonalds

McDonald's is masterfully integrating context with the Chicken Big Mac. This limited-time offering taps into the cultural trend of chicken as the ‘protein of choice’ while leveraging the iconic Big Mac's existing fanbase. It's not cannibalising the original; instead, both burgers enjoy a halo effect, boosting each other's appeal. A great example of how understanding the current culinary landscape can lead to innovative product development. #Marketing #Branding #BrandStrategy #McDonalds

Fast Food is not about speed! It's about moments.. Your customers don’t remember what you served. They remember how you made them feel. Here is an ad. I love, by Burger King. It is exactly how they want to make you feel when you eat their #whopper. #FastFood #qsr #QSRMarketing #CustomerExperience #FoodTrends #RestaurantMarketing #CustomerEngagement #Storytelling #brand #TaimurShahid

Burger King's Bold Move: A Masterclass in Transparent Marketing Burger King's "Moldy Whopper" campaign was a stroke of genius. By daring to showcase the natural decomposition of their flagship burger, they've successfully challenged the fast-food industry's reliance on preservatives. This bold move is more than just a shocking ad; it's a powerful statement about ingredient transparency and quality. By embracing the "ugly" side of real food, Burger King has ignited a conversation about food authenticity and consumer trust. This campaign is a testament to the power of disruptive marketing. It's generated massive buzz, earned media coverage, and positioned Burger King as a brand that's not afraid to take risks. What are your thoughts on this unconventional marketing strategy? #BurgerKing #MoldyWhopper #MarketingStrategy #Transparency #FoodIndustry #BrandReputation #DisruptiveMarketing

Picture this: you walk into a burger joint—one of the countless new spots that just popped up in your city. The menu looks familiar: burgers, fries, maybe a fancy milkshake or two. The promise of something "different" lured you in, but as you take your first bite, you realize… it's just another burger. This scene isn't far off from what happens in oversaturated markets. Brands, like burger joints, pop up with grand ideas, only to get lost in the noise. With more choices than ever before, how do you stand out from the crowd? It's not about reinventing the burger—it's about perfecting the recipe. Some brands have figured out the secret sauce to success, while others are still serving up the same old thing. Is your brand blending in or beating the competition? Find out how some brands are winning the race in overcrowded industries and staying ahead in the game. LINK TO FULL ARTICLE IN THE COMMENTS #Marketing #Business #Competition

Regional #Creator campaigns? Challenge accepted. ⛰️💥 At QYOU, we know how to identify the right 🏙️ Creators in key DMAs to make a local impact. Just ask our partners at Kraft Heinz! They came to us with a bold mission: drive restaurant owner awareness and cultural buzz for their Heinz Verified program specifically within the Chicago, Dallas, and Miami 🌴 areas. Our solution? Partnering with #foodie creators in each city to showcase Heinz Verified restaurants, touting in their creative way that Heinz is the ultimate mark of quality and taste with the message "It has to be Heinz." 🍅✨ Check out Yanni Georgoulakis (@FoodyFetish) as he puts Miami on to a one-of-a-kind burger spot that’s 100% ✔️Heinz Verified. What’s your favorite local restaurant spot for your favorite eats? 🍔🍅👇 #regionalmarketing #creatoreconomy #creatormarketing #foodandbeverage #QSR #fastcasualdining

Burger King’s Moldy Whopper Campaign: A Bold Marketing Move or a Risky Bet? 🍔📸 In an industry where fast-food ads are all about perfectly styled, mouth-watering burgers, Burger King decided to break the mold—literally. They showcased a Whopper decaying over 34 days in full detail to prove one simple point: No artificial preservatives. Fresh, real ingredients. At first glance, it’s uncomfortable. A moldy burger in an ad? But dig deeper, and you’ll see it’s a masterclass in transparency and brand positioning. ✅ It sparked global conversations. ✅ It addressed a genuine customer concern head-on. ✅ It set Burger King apart in a crowded market. Sure, it was a gamble. But sometimes, being bold is the only way to cut through the noise. 👉 Would this approach work in other markets? Was it genius or too much? Let me know your thoughts in the comments. 💬

Rubix Foods has its finger on the pulse of the hottest flavor trends and brings those trends to life for roughly 70% of the top QSR and FSR restaurant brands in the nation. On the newest episode of Forktales, we’re joined by Shannon O'Shields, VP of marketing for Rubix Foods, for a sneak peek at how the company helps restaurants stay one bite ahead of the competition. FULL EPISODE: www.forktales.co #marketing #marketingpodcast #branding #brandingpodcast #restaurantmarketing #restaurantbranding #restaurantstrategy #restaurantgrowth #advertising #marketingpodcast #forktales #forktalespodcast #vigor #FlavorTrends #RubixFoods

Say Hello to the Moldy Burger: Burger King's Bold Campaign Redefined Authenticity! In a bold move that had the marketing world buzzing, in February 2020, Burger King flipped the script on perfection with their “The Moldy Whopper” campaign. Instead of hiding imperfections, they flaunted them, showing off their iconic Whopper as it naturally decomposed over 34 days. It's a testament to their commitment to freshness and real ingredients. But it's not just about a decomposing burger. It's about challenging norms, sparking conversation, and redefining what it means to be authentic in a world of perfectly curated feeds. Let's take a cue from Burger King's playbook and make some noise that resonates with authenticity! What do you think about Burger King's Moldy Whopper campaign? Would you dare to be this bold in your marketing? Drop your thoughts below! Let's keep the conversation sizzling! And remember, if you're looking to make waves with your own marketing campaigns, Creazion Media is here to help you stand out! #CreazionMedia #marketing #authenticmarketing #authentic #marketinggenious #marketingmastery #BurgerKing #campaign #burger #burgers #fastfood #fastfoodindustry

Are you up for the challenge 🚀 Who are the 3 most popular fast-food outlets in these categories? 🍔🍕🍗 1️⃣ Hamburger 2️⃣ Pizza 3️⃣ Fried Chicken 💥 Be the first of 5 people to give the correct answer and receive $1000 worth of FREE reports to help boost your business! 💥 Let's go! Drop your answers in the comments below! 👇 #FastFoodChallenge #BusinessBoost #FreeReports #Marketing #TheBusinessGurus