Fabio Marcondes Gonçalves’ Post

It is with great pleasure that I share my latest contribution—an article on the Poder360 portal, one of the most renowned and important media outlets in the Brazilian economy and business segment. In the article, I provide perspective on why Instagram remains the preferred social media platform for Brazilian influencers, despite ranking third in financial returns. To conduct this analysis, I collaborated with the Influency.me agency's survey and reporter Vitória Queiroz. Their assistance allowed me to share valuable insights on the subject and further represent Viral Nation globally on a topic of significance for a Brazilian audience. Check out the article here: https://lnkd.in/ea9ajJvk #Poder360 #BrazilianEconomy #BusinessInsights #SocialMediaTrends #InfluencerMarketing #InstagramMarketing #ViralNation #BrazilianInfluencers #MediaAnalysis #BusinessSegment #ContentCollaboration #IndustryInsights #GlobalRepresentation

✨ More and more brands are seeking authentic influencers who truly resonate with their target audience. Recent research by YOUPIX and Nielsen confirms this trend: only 4% of companies care about follower count when partnering with creators. 📊 Our extensive market analysis over the years has shown that campaigns with influencers boasting large followings often fall short in interaction and conversion. In contrast, content creators with smaller, highly engaged audiences deliver greater impact and ROI. 📝 These insights and more are thoroughly explored in the latest article by Mundo do Marketing, where I had the pleasure of discussing this trending topic. Big thanks to Ian Cândido for the opportunity! 📖 Check out the article here: https://lnkd.in/e5v_xqWM #InfluencerMarketing #MarketingTrends #AuthenticityMatters #DigitalMarketing #CreatorEconomy #ViralNation #ContentCreators  #InfluencerStrategy

💥News💥 Forbes Portugal has just released an exciting article about the most influential influencers on Instagram in Portugal in 2024. We're proud to see how the data provided by Primetag is helping to understand and define the landscape of influencers in Portugal. Access the full article here. 👉 https://lnkd.in/drczjnjS #Primetag #Forbes #Influencer #SocialMedia

I recently had the opportunity to work with E-Commerce Brasil 🌎 on an article discussing how digital influencers are effectively building trust with their audiences. In a competitive digital landscape, this subtle approach has proven essential for fostering authentic connections, driving meaningful engagement, and boosting conversions without the hard sell. In my contribution, I emphasized the importance of cultivating trust gradually, allowing authenticity to take the lead. A big thank you to Lucas Kina for the chance to share insights on this impactful trend in digital marketing. Read the full article here to dive deeper: #DigitalMarketing #InfluencerMarketing #Ecommerce #BrandTrust #AuthenticEngagement #ContentCreation #MarketingTrends #EcommerceBrasil #CretorEconomy #ViralNation

🌟 Going viral on the internet is an exciting milestone for any content creator, but what comes next? I had the pleasure of sharing my thoughts with TodaTeen on how influencers can prepare for that viral moment and, more importantly, stay in the spotlight long after. As the creator space gets more competitive, having a plan to sustain your momentum is more crucial than ever. Check out my interview where I dive into practical strategies for thriving in this fast-paced, ever-growing industry. 🚀 I want to express my gratitude to Ana Beatriz Nogueira De Paula for providing me with the opportunity to contribute to such a significant platform in Brazil. The article was also republished on Terra, one of the most relevant portals in Brazil, and I’m honoured to say I’m now part of it in some way. Check out the full articles here: https://lnkd.in/eSPGrvhH https://lnkd.in/ey-iA88a #InfluencerMarketing #ContentCreators #ViralSuccess #IndustryInsights #ViralNation #TalentAgent #CreatorEconomy #

Gone are the days of relying on follower counts and big names that may not resonate with your target audience. True connection comes from aligning with influencers who share your brand values and reflect the beautiful diversity of your target demographic. We love this Creativebrief article by Nastacha de Avila that explores how to integrate #Diversity and #Inclusion into your influencer #marketing strategy for a more impactful, authentic approach. While the article focuses on UK, key takeaways apply regardless of your location: 🔶 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: Utilize platforms and agencies committed to D&I to discover a wider pool of talent. 🔶 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Avoid tokenism and build genuine connections with influencers from various backgrounds. 🔶 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: Learn from inspiring examples of collaborations that spark meaningful conversations and advocate for change. 🔶 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐕𝐚𝐥𝐮𝐞𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥𝐥𝐲: Ensure your brand's actions align with its message for true consumer trust. 🔶 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐓𝐞𝐚𝐦𝐬 & 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬: When your team reflects your market, you can create more culturally relevant campaigns. 🔶 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐕𝐨𝐢𝐜𝐞𝐬: A wider range of perspectives fosters innovation and fuels growth. Leveraging D&I in tandem with influencer marketing creates so much impact! https://lnkd.in/eh5js4FY #InfluencerMarketing #MarketingStrategy #SocialMediaMarketing #InclusiveMarketing #DiversityAndInclusion #DEIA #Equity #Accessibility

📢 The power of Reels and creators to drive conversions! 🚀 Sam's Club Brasil, managed by the Carrefour Group in partnership with the Cadastra agency, demonstrated how combining creativity and strategy on Meta platforms can deliver outstanding results through a campaign focused on Reels and influencers 🎯 The challenge? Increase brand awareness and attract new members to the club. 💡 The solution? A strategic partnership with content creators to develop ads in the most engaging format of the moment: vertical videos. Influencers highlighted benefits such as cashback, exclusive offers, and access to premium products, while the creative assets followed best practices to captivate the target audience. 📊 The results? Outstanding! ✅ 34.4 incremental points in ad recall ✅ 4.4 incremental points in familiarity ✅ 8.7 incremental points in action intent ✅ 29% of sign-ups generated were incremental The combination of content creators, Reels, and data propelled Sam's Club to achieve real impact and conversions, made possible by the Meta ecosystem. ✨Proof that a strong alignment between creativity and strategy can drive transformative results! A huge thank you to the incredible team involved and to our amazing partners for making this success possible! Meta: Eduardo Villaça Daiane Quesada Pereira Codato Erika Araujo Armando Orlando Neto Sam's Club Brasil: Claudia Vilhena Bruno Paiva Cléo Silva Bruno Baqueiro Cadastra: Rafael Canziani Silveira Henrique Castanheira Thales Brum Helen Moraes Pereira Michelle Antunes Giovanna Feriani Tuany Viana 🔗 Learn more about this success story here:

Fresh start for september with the latest updates of august.

OpraahFx is set to revolutionize meme marketing in India with its new initiative, 'OhsoFunny'. The team includes over 40 leading meme creators, collectively reaching over 160 million followers. Pranav Panpalia, founder of OpraahFx, emphasized the importance of memes in staying relevant with trending topics, noting that partnering with popular meme creators adds authenticity to campaigns, helping them connect more deeply with audiences. Meme-based content is particularly effective in engaging Millennials and Gen Z, often outperforming traditional advertisements. With India being the second-largest internet market globally and having around 470.1 million active social media users spending an average of 2.6 hours daily on social media in 2022, the potential for growth in the meme marketing segment is substantial. Follow the link in the comments below to know more about it. #SocialKetchup #Creatoreconomy

Sharing some thoughts on this month's Affinity Tips: essential social media practices & strategies 💡