Faire’s Post

UVP in USP The fun part of being a stylist is the opportunity to venture out, observe and experience different settings. This 9 May, I am co-presenting Visual Proposition to share some of these urban/retail adventures covering 3Cs (Creativity, Commerciality, Customer-Centricity). That is what Unique Visual Proposition is all about in your USP. Find out how being updated with applied visual storytelling and useful trends can put you in the forefront. Otherwise, you may miss easy steps to enhance customer experience for a retail shop, service establishment, offices, training set-up and events. With visual case studies, you have various options to adapt to your business. Come to the webinar where we’ll share with you how to design immersive pop-up spaces, great for events and training rooms. Even spice up a mundane office space. Create memorable spaces that are social media worthy. You would want your themed narrative to resonate with your audience, wouldn’t you? And it is important to ensure alignment to your brand positioning, isn’t it? Past participants have gained much with industry tips to prompt buying. In my creative consultancy work, being present to help move things about saw increase in sales, even before I stepped out of the shops. Sign up for the webinar to learn how to leverage offline to online. Make the organic shots work for you over and above Gen AI. Be authentic. Check out this webinar for shoestring suggestions to manage within your budget. That's right, and also be able to pull it off with style. Here's a sneak peek to one of the shops visited, where it has been curated with many instagramable spaces, shop stocked with recycled apparels supporting sustainability in shopping. Are you excited? We are. Register for your seat. We would like to invite you to join us. If you know of anyone who can benefit from this, feel free to share this link. https://lnkd.in/gB7pixR6 See you at the webinar. #creativity #visualmerchandising #uniquesellingproposition #customercentric #socialmedia #spaces #instagram #

“Brand is not what you say it is. It is what they say it is.” Marty Neumeier In other words; A brand is not what we think of ourselves as a company.  A brand is what our consumers think of us. Consumers think of a brand basis several factors. We can only architect their thought with the use of strong visuals, colours, logos or fonts. This is where Branding comes into play. As a brand you can list down the 5 senses and what can you do for each sense as a brand.  🗨 Think Mcdonald's and do you visualise the yellow arches 🗨 Think Coke and do you feel happy or have a smile owing to the last time you enjoyed a Coke while watching a movie or with a meal 🗨 Think Britannia and you can almost hear “ting, ting-ta-ting” 🗨 Think iPhone and you can almost feel the sturdy body of the phone 🗨 Think Pringles and you can taste the crunch The above are examples of how a thought of a brand can make you feel. It is these memory structures that make the case for good branding. The route to build interest, facilitate recognition and increase recall is by triggering memory structures at various intervals. As our body gets engaged it helps in decision-making - a phenomenon called “embodied cognition.” The Visual sense takes precedence over others as it is the one that is most evident or easy to replicate or produce across a variety of touchpoints. The more popular a brand, the more important to keep the visual touchpoint stack in control. The following are the most popular formats of branding -  ✨ Retail Storefront ✨ Wayfinding Signage ✨ Banners/ Posters ✨ Billboards ✨ Vehicle Branding  ✨ Buses, Metro, Taxis ✨ Installations across the city Think of Visual Branding as a starting point. Get this in place and plan for other senses. Let me know if you want to know more about how to establish branding across retail. Comment below👇 #vivaacps #brandidentity #brandcolour #branding #touchpoint #brandguidelines #aluminiumcompositepanels #FACADE #cladding #architecture #architects #architecturedesign

🔄 Case Study: Successful Brand Redesigns 🔄 Redesigning a brand can revitalize its image and strengthen its market position. Here are some noteworthy examples of successful brand redesigns: 1. #Apple : Apple’s shift from a colorful, intricate logo to a sleek, monochromatic design helped position the company as a leader in innovative technology and premium products. 2. #Airbnb : Airbnb’s rebranding introduced a simple, universally recognizable logo and a cohesive visual identity, which emphasized belonging and community, aligning perfectly with their mission. 3. #Pepsi : Pepsi’s iterative redesigns have kept the brand relevant over decades. The latest design uses bold colors and a modernized globe icon, emphasizing its refreshing appeal and dynamic nature. 4. #Burberry : Burberry’s logo refresh in 2018 replaced its classic serif font with a bold, sans-serif typeface, reflecting a modern and luxurious reimagining of the historic brand. 5. #Instagram : Instagram’s transition from a detailed, retro camera icon to a minimalistic, gradient design marked its evolution from a photo-sharing app to a global social media platform. Each of these redesigns demonstrates the power of strategic changes in visual identity, enhancing brand perception, and connecting with evolving audiences. A successful redesign requires a deep understanding of brand values, market trends, and customer expectations. #BrandRedesign #CaseStudy #BrandIdentity #GraphicDesign #MarketingStrategy #ceo #founder #startup #agency #graphicsdesigner #logodesigner #logo #design

Dive into the future of retail design with Equator Design's latest insights! In this illuminating article, "Unveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024", we dissect the cutting-edge trends shaping the retail landscape. From immersive experiences to sustainable solutions, Equator Design paints a vivid picture of what's in store for retail brands for the remainder of this year and beyond. Ready to stay ahead of the curve? Take five and read our latest blog... #RetailDesign #Innovation #FutureTrends #EquatorDesign #PackagingDesign #BrandDesign #PackDesign #Branding #Retail #Grocery #FMCG #StrategicBrandDesign #StrategicPackagingDesign #FMCG #CPG

Based on my extensive experience and expertise, I offer a range of services tailored to meet the needs of my clients. My goal is to enhance creative projects, boost brand identity, optimize visual merchandising, and foster community engagement. - Curating I provide comprehensive curating services, including exhibition and event curation. For galleries, museums, or cultural institutions, I design and organize captivating art exhibitions and memorable cultural events, festivals, and showcases. Additionally, I offer art consulting services to collectors, institutions, and businesses, providing expert advice on art acquisitions and collection management. - Brand Advising My brand advising services focus on building and enhancing brand identity. I specialize in brand strategy development, analyzing market trends to effectively position brands in the competitive landscape. Through tailored marketing and promotion campaigns, I help brands increase visibility and engagement both online and offline. I also design community engagement initiatives to foster strong community involvement and brand loyalty. - Visual Merchandising In visual merchandising, I optimize the retail experience by designing and implementing store layouts that enhance customer flow and product visibility. I create eye-catching window displays to draw customers in and effective in-store displays to boost sales. Additionally, I offer visual merchandising training for retail staff, sharing best practices and techniques to maintain high standards in store presentation. - Community and Cultural Development My services for community and cultural development are geared towards local governments and organizations seeking to enhance their cultural offerings. Leveraging my experience as Chair of the Arts & Culture Advisory Panel for Mornington Peninsula Shire, I offer advisory services on cultural policy and program development. I lead and manage community and cultural projects from concept to completion, ensuring high standards of quality and impact. By developing programs that promote economic growth through arts and culture, I help communities thrive both culturally and economically. - Consulting Services I provide consulting services focused on business development for creative enterprises. My strategic advice on growth plans and operational improvements helps businesses achieve their goals. I establish strategic partnerships, connecting clients with key stakeholders and organizations to further their mission. Committed to sustainability, I implement practices that minimize environmental impact while promoting sustainability in creative projects. Through this diverse range of services, I support the creative and cultural sectors, enhancing artistic vibrancy, and driving economic growth and community engagement. Whether you need curating, brand advising, visual merchandising, or community development services, I am here to help your projects succeed and make a lasting impact.

At Bloomingdale's yesterday, I came across content design in the wild that got me thinking about UX and memory. While checking out the Jo Malone counter, I noticed they did something so simple yet so effective: Each perfume had its own spray card labeled with the name of the scent, in stark contrast of the typical blank tester. Here’s why that’s brilliant: 🌸 Supports future purchases – While her colognes are a fave, let’s be real—at $165 a pop they're not exactly impulse buys. You can walk away, think on it, and actually remember which scent was which. With pricey items, people often take time to decide. This strategy makes sure the memory stays connected to the product even after you leave. 🌸 Facilitates comparison – When testing multiple perfumes, it’s easy to get overwhelmed by choice (and decision fatigue). These labeled cards help customers compare scents more easily, without having to write down names or juggle information mentally. 🌸 Communicates luxury – High-end brands thrive on, well, branding. Jo Malone isn’t just selling a product; they’re selling a thoughtful, premium shopping experience. Having the spray cards prepped for you says, “We’ve already thought of everything—just enjoy.” Content design doesn’t just live on screens. It’s everywhere! #contentdesign #uxdesign #marketing #branding

As a passionate advocate for design, I’ve seen firsthand how important it is for brands to maintain a cohesive look across all platforms. It can be disheartening to hear that about 60% of brands struggle with inconsistent design. I’ve been there—scrolling through a feed and feeling jarred by wildly different visuals from the same brand. It just doesn’t feel right, does it? In my opinion, creating a seamless design experience isn’t just about aesthetics; it’s about building trust and connection. When everything looks and feels cohesive, it tells your audience that you care about their experience. I’ve learned that the key lies in having a clear vision and sticking to it—whether it’s through a solid brand guideline or just a strong understanding of your core message. The good news? It’s absolutely achievable! By being intentional about design choices and fostering collaboration across teams, brands can create a harmonious presence that resonates. I’ve found that when everyone is on the same page, the magic happens, and suddenly, the brand shines brighter than ever. So, if you’re a creator or brand facing this challenge, don’t fret! Embrace the journey towards design consistency. It’s a process that, when navigated with care, leads to something truly beautiful. #DesignConsistency #BrandIdentity #VisualHarmony #CreativeJourney #OptimisticDesign

Upgrade your retail space with our game-changing visual merchandising strategies: • Optimize Store Layouts: Ensure a smooth flow that guides customers naturally, increasing browsing time and boosting purchases. • Create Captivating Focal Points: Highlight key products or promotions to make your retail space memorable and engaging. • Enhance with Strategic Lighting: Set the perfect atmosphere, improve product visibility, and influence customer behavior. • Integrate Technology: Use digital screens and interactive displays to create immersive experiences and connect the online and offline journey. • Leverage Branding as a Design Tool: Reflect your brand identity through cohesive visuals, colors, and textures for a lasting impression. At Zen Creative Studio, we bring these strategies to life, turning retail spaces into immersive brand experiences. Contact us today to reimagine your space and drive success. #RetailSuccess #VisualMerchandising #RetailDesign #StrategicDesign #ZenCreativeStudio #InteriorDesignAndBuild #CommercialDesign #RetailInteriors #DubaiDesign #UAEBusiness #DubaiRetail #BrandExperience #InteriorSolutions #RetailInnovation #DesignExperts #RetailSpaces #DubaiBusiness #GCCDesign #StoreMakeover #RetailTransformation

Mastering Project Timing for Seasonal Launches: Skye Body Wash's Successful Summer Debut. Seasonal product launches require meticulous planning and execution to capitalize on consumer trends and maximize impact. Our Skye Body Wash's recent summer debut exemplifies how strategic timing, swift co-ordination and seamless execution can drive a successful seasonal launch. Launching a new product line for the summer season demands a keen understanding of consumer behaviour and market dynamics. For Skye Body Wash, the best part was we had the visual architecture in place as we had done the winter edition of Body lotions for the brand, our team had to crack the visual language to reflect the freshness promise for the exotic body washes. With so many variants, Skye aimed to make the summer shower a delightful experience for the consumers. We brought in vibrant, splash-inspired design bursting with the exotic ingredients that would immediately captures the carefree spirit of summer, while the transparent labels showcase the fresh, natural colours that consumers crave during the warmer months. This cohesive visual identity positions Skye Body Wash as a must-have summer essential.The creativity was matched with a keen eye for detail, from the execution point of view with an understanding of the transparent label substrate so at to minimise back and forth on the final artworks from printing point of view. While I believe in getting enough time for creative projects, successful seasonal debuts requires empathising with the brand team’s objective of aligning the product launch with the season's rhythm and both the teams working in lockstep to master the delicate balance of creativity and timing. Skye Body Wash's summer launch is a testament to the power of this integrated approach.

As a passionate advocate for design, I’ve seen firsthand how important it is for brands to maintain a cohesive look across all platforms. It can be disheartening to hear that about 60% of brands struggle with inconsistent design. I’ve been there—scrolling through a feed and feeling jarred by wildly different visuals from the same brand. It just doesn’t feel right, does it? In my opinion, creating a seamless design experience isn’t just about aesthetics; it’s about building trust and connection. When everything looks and feels cohesive, it tells your audience that you care about their experience. I’ve learned that the key lies in having a clear vision and sticking to it—whether it’s through a solid brand guideline or just a strong understanding of your core message. The good news? It’s absolutely achievable! By being intentional about design choices and fostering collaboration across teams, brands can create a harmonious presence that resonates. I’ve found that when everyone is on the same page, the magic happens, and suddenly, the brand shines brighter than ever. So, if you’re a creator or brand facing this challenge, don’t fret! Embrace the journey towards design consistency. It’s a process that, when navigated with care, leads to something truly beautiful. #DesignConsistency #BrandIdentity #VisualHarmony #CreativeJourney #OptimisticDesign