FAST Channels TV’s Post

How to Create Your Own TV Channel App?: Step-by-Step Guide Create your own TV channel app can be a lucrative venture in today’s digital landscape. With the rise of Video streaming services and the increasing demand for on-demand content, having your own TV channel app can provide an exciting opportunity to reach a wider audience and monetize your content. Create online TV channel that not only captivates audiences but also opens new avenues for monetization in the ever-expanding realm of streaming services.

#CTV continues to mature in some very interesting ways. We have often called this maturity the "cable-ization" of streaming as platforms consolidate and find their place. This is an interesting perspective on the #content front of what is driving subscribers and growth. One interesting aspect is the original and exclusive content (old school prime time lineups) vs leaning into existing content (old school syndication and re-runs). We have seen in recent years that the expense of chasing original content can lead to more ad driven subscriber models and cracking down on shared accounts to force increased revenue and subscribers. With all the platforms getting into the live sports arena, the next few years will be very interesting in the CTV space. https://rb.gy/j51pde

In today's competitive market, standing out is essential. Our latest blog explores how content owners can leverage niche content to reach untapped markets and boost engagement with free ad-supported streaming. #FASTchannels #AVOD #futureofTV

#ctv is an interesting place. I think we are continuing to see the blurring of #linear and #streaming. Brands need to stop thinking that #digital is a separate media type.

Check out FAST Channel Ad-fill, the free ad-supported streaming service that offers linear programming for a large and diverse audience. Similar to traditional TV channels, FAST channels are delivered over the Internet through various platforms and devices. Learn more about FAST Channel Ad-fill at https://lnkd.in/eYvC7nrv #FAST #streamingservice #ad-supported #linearprogramming

🎉🔥 WAKE UP, Ad Nerds: The ADOTAT Show #8 - "The Great Unwatched: Ad Overload in the Age of Streaming" Drops! 🔥🎉 Okay, LinkedIn peeps, let’s cut through the usual digital fluff. The ADOTAT Show’s latest episode isn't just another voice in the endless sea of podcasts—it's the equivalent of a caffeine shot for your streaming ad strategy brain cells. Scott Schiller didn’t just walk onto the stage; he practically moonwalked, showing off how turning media challenges into opportunities is as easy as pie. (And not just any pie, but the kind that makes you go, "Damn, that’s good pie.") With Gary Mittman of KERV Interactive, Alan Wolk wielding his analysis like a lightsaber, Erin Hawryluk of Cadent with visions bolder than a double espresso, Hunter Terry of Lotame doing his tech wizardry thing, and Aziz Rahimtoola of Sabio Holdings championing diversity and innovation like it’s going out of style (hint: it’s not), this episode was a masterclass in not just surviving but thriving in the ad world. This panel didn’t just share wisdom; they turned the whole conversation around streaming video ads, original programming, and FAST channels into a rollercoaster that’s half thrill, half "aha!" moments, and entirely devoid of dull moments. They sliced through the transition from linear TV like it was butter, and dove into the intricacies of streaming ad effectiveness with the kind of calm that makes you think, "These folks really know their stuff." 🚀 Takeaways for the Too-Cool-for-School Crowd: Streaming video ads? They’re the new black, kids. But hurdles? More like opportunities wearing camouflage. The boom in original programming on streaming platforms is reshaping our digital lives faster than you can say "binge-worthy." FAST channels are the new mixtape of the advertising world, offering you tracks you didn’t know you needed. Contextual relevance and killer creative work in ads aren’t just important; they’re your bread and butter in the streaming universe. Data privacy and collaboration are the dynamic duo for targeting and personalization that actually resonates. A generational gap in ad reception? More like a window into the psyche of your audience. Miss this episode at your own peril. It’s not just insightful; it’s the kind of conversation that sparks ideas, debate, and maybe, just maybe, a little bit of ad rebellion. Tune in, turn up the volume, and let’s disrupt the heck out of the digital ad space together. 💥 #ADOTATShow #StreamingRevolution #AdDisruption CHECK OUT ON YOUTUBE NOW! https://lnkd.in/gdfGJJ9t Also available on Spotify, Apple Podcasts or your favorite platform.

Two facts worth highlighting from recent research on what global SVOD audiences are consuming: 1-Only 32% of Netflix’s catalog originates from the U.S., and 45% of Amazon Prime Video’s catalog is American-made. Across all the big five top SVOD platforms, just 44.2% of content was produced in the U.S. 2-Although new releases can generate viewership spikes, it is the extensive libraries of established TV franchises like "Grey’s Anatomy" and "NCIS" that keep viewers consistently engaged. This trend is evident in the U.S., where only 26% of total streaming time in 2023 was spent on original programming. Additionally, 63% of streaming subscribers report they are drawn to services primarily for older TV shows and movies. Two takes for MENA SVODS and producers: 1-we have very few established franchises, so SVODS have to invest more more in orginal items. New content is a must for them which creates an endless need to produce new series. 2- Arab content has a chance to travel more than ever-under the right circumstances/strategies- but travel mostly means, at least for the short term, to markets like LATAM, AFRICA, AIPAC, Central Asia and east Europe markets. What kind of Arab content and from which region/countries, its length and genre, is to be seen. The doors are open to everyone but definitely the opportunity is there. However what is mostly lacking, unfortunetly is not content itself, but how to market and package it, who and how to distribute it, plans and state of mind that facilitate and understand the process and the know how to approach potential clients. There is no one Arab market or one Arab content but many. With all competition happening between countries and its different sub Arabic dialects, the regional markets are not exactly big enough for healthy growth for everyone. Based on the above, it becomes a must for MENA Production statekholders to think out of the box, to collaborate, to consider intra regional as well as international partnerships, to co-develop and co-produce and most importantly, to creates funds and finance sources that will allow all eager content creators to produce and achieve. #SVOD #streaming #MENA #ARABCONTENT https://lnkd.in/dHEwqDx2

With a surge in the uptake of FAST channels, what are the key factors that can help boost viewer engagement and monetisation? Our own Anne-Sophie Cornet and Eyal Yoskovitz provide the answers in BroadcastPro Middle East https://lnkd.in/eP3aTkYU #FAST #streaming #engagement #monetization

That sounds familiar. "According to Nielsen’s State of Play report, 20 per cent of consumers say they abandon a viewing session when they can’t find something compelling to watch." https://lnkd.in/gdHX3SzR Gracenote #advancedanalytics #programing #viewing #tv #streaming #streamingtv #streamingmedia