💣#FeltFBomb Are you suffering from Me-Too Myopia? [When a manufacturer follows the crowd instead of differentiating out loud and daring to do and say something new or unique.] 𝐓𝐨𝐩 𝟏𝟎 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐂𝐮𝐫𝐞 𝐌𝐄-𝐓𝐎𝐎 𝐌𝐲𝐨𝐩𝐢𝐚 𝐢𝐧 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 1. Focus more on your customers and less on your competitors 2. Differentiate: craft a stronger Unique Value Proposition 3. Be YOU, everyone else is taken 4. Give people something they can't get anywhere else 5. Fear less and create more 6. Invite people into your story, show them their desired hero state 7. Make and market meaningfully for the people who will care 8. Don't be afraid to make a ruckus; be memorable 9. Worry less about offending someone; focus more on mattering to someone 10. Get in the arena and show up before you're ready or comfortable 𝐒𝐈𝐃𝐄 𝐄𝐅𝐅𝐄𝐂𝐓𝐒 𝐈𝐍𝐂𝐋𝐔𝐃𝐄: A healthier culture, more energized sales team, customers finding you, trusting, and choosing you faster, increased loyalty, greater exposure, higher engagement with a growing community, making sales easier, exponential growth. (NO vomiting, rash, excessive weight gain or explosive diarrhea) #marketing #manufacturing #sales #FeltFBomb
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